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????上周，為了擺脫垃圾搜索結果的困擾，谷歌（Google）調整了其搜索算法。谷歌表示，大約12%的搜索會受到此次算法改變的影響。 ????那么這次調整對eHow等Demand Media旗下的站點有何影響？據Sistrix統計，eHow完全沒有受到影響。而且由于eHow的許多競爭對手，例如Mahalo等內容農場（content farm——一些網站通過搜索優化技術提高排名，但其本身內容質量卻很差——譯注）網站均受到了沖擊，所以Demand Media實際上反而可能從谷歌這次調整中獲益。 ????經過這番調整，Ehow.com的SISTRIX值甚至還得到了提升（從270升至310），關鍵字數量也有所上升（從317,320升至324,021）。從上圖中的ehow.com搜索結果頁分布圖中，我們可以看到算法調整前后的差別。這可以算是谷歌對Demand Media網站內容質量的表態吧。 ????這對Demand而言是個好消息，但不少人曾期望谷歌徹底清除搜索結果中的低質量內容，看來他們要失望了。 ????譯者：項航 |
????Last week Google (GOOG) changed its algorithm in an attempt to rid itself of spammy search results. According to Google's post on the matter almost 12% of all searches would be affected by the change. ????So how did Demand Media(DMD) sites like eHow fare? According to results from Sistrix, eHow didn't get hit at all. Furthermore, many of its content farm competitors, like Mahalo, did get hit, meaning that Demand may actually benefit from Google's changes. ????Ehow.com even gained SISTRIX value (from 270 to 310) and Keywords (from 317,320 to 324,021) during the algorithm-change. Looking at the SERP-Distribution chart from above for ehow.com, you'll notice the difference. Quite a statement from Google regarding the quality of Demand Medias' content, isn't it? ????Good news for Demand but maybe a little a bit disappointing for those who expected a wholesale removal of lower quality content. |
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