????但問題在于，我當時實際并沒有提供價值。那時，我一心只關注自身形象。我會反復地檢查確認自己在社交媒體上發布的每個帖子。我會不厭其煩的宣傳公司業績，就為了給自己長臉，雖然那些業績同我幾乎沒有半毛錢關系。

????我可能太天真了，誤入歧途，執迷于打造自身形象。但我自我推廣和打造個人品牌的做法很自私，結果適得其反，使我的本職工作受到了影響。

????幸運的是，情況最終沒有失控，也沒有令我失去朋友、錯過機會或者丟掉飯碗。原因很自然，我要想在Waze取得成功，就必須迅速成長。

????所以說，職場新人們，別發愁或費勁去打造個人品牌。工作出色、為人正派，自然就會有個人品牌。這聽起來容易，做起來卻很難。

????人們宣傳或展示自己的成績無可厚非。畢竟，你不自我推銷，誰會來推銷你？但關鍵在于，先干出成績，然后再打造個人品牌，否則就是本末倒置。然而，許多創業者把時間都花在面子工程上，結果盛名之下，其實難副。這就好比一輛汽車油漆刷得極好，卻沒有發動機。根本開不了。

????隨著越來越多的80、90后加入創業大軍，他們將面臨塑造個人事跡和形象的壓力。這一點我曾感同身受。但別把時間和精力放在與做出最佳成績無關的事情上。

????別擔心得不到贊美或沒被人記住。前阿森納（Arsenal）和英格蘭（England）隊隊長托尼?亞當斯有一句名言：“在綠茵場上盡力為你的球隊而戰，你的名字將被人記住。”

????不論你是實習生還是銷售經理，都應該將全部精力放在你的工作或項目上。如此一來，你將贏得口碑，個人品牌也將得到提升。沒錯，這需要時間，但正如古羅馬哲學家愛比克泰德所言：“但事實是，公牛不會霎時間成熟，人也不會一夜之間成為英雄。”

????個人品牌不是由人們精心發布的微博消息構成，也不是由人們選擇共享的圖片決定。這些都只是聲譽的一小部分。最重要（也最困難）的部分，是某人長期以來日以繼夜做出的行動、決策以及工作的總和。

????如果個人品牌沒有價值支撐，就會一文不值。但出色的工作則既可追蹤又可衡量。（財富中文網）

????譯者：Hunter

????審校：Lina

????But the problem was that I wasn’t actually delivering value. My focus was overwhelmingly on me, me and me. I would double- and triple-check every social media post. I would go out of my way to paint company achievements in ways that would make me look better, even if I had little or nothing to do with said accomplishment.

????I may have been naive and misguided, as I thought I was supposed to build my image. But my efforts in promoting myself and my personal brand were selfish, counterproductive and took away from the real work I should have been doing.

????Luckily, this did not get out of hand or cost me relationships, opportunities or my job because, of course, if I wanted to succeed at Waze, I had to shape up real quick.

????Those who are just starting out, don’t worry or bother with a personal brand. That will come as a by-product of doing great work and being a good person. This sounds easy in theory. But it’s very hard in practice.

????There is nothing wrong about an individual’s selling or showcasing her work. After all, if someone doesn’t promote herself, who will? But the key is to do good work first then build a brand — not the other way around. Yet so many entrepreneurs spend all their time building an image that the track record doesn’t support. It’s like a car with a great paint job but no engine. It doesn’t go.

????As more and more millennials enter the startup scene, the pressure will be on them to build a story and an image. Trust me, I felt that pressure. But don’t focus on anything that’s not about doing the best work.

????Don’t worry about being credited or remembered. As former Arsenal and England captain Tony Adams famously said, “Play for the name on the front of the shirt, and they’ll remember the name on the back.”

????Whether hired to serve as an intern or a sales manager, focus on the work or project and give 100 percent. By doing that, word will get around and a personal brand will grow. Yes, it takes time but as Epictetus said,“It is true, however, that no bull reaches maturity in an instant, nor do men become heroes over night.”

????A personal brand isn’t the sum of tweets that people so mindfully post. It isn’t the pictures that someone chooses to share. That’s just a small part of a reputation. The most important — and the hardest — part is the collection of actions, decisions and work that a person does day in and day out over a long period of time.

????A personal brand is worthless if it’s not backed up. But good work? That’s trackable and scalable.