????雷茲瓦尼從曾經和她共事過的最成功的女性高管身上，總結出了兩條指導準則。首先，“她們‘能夠將時尚融入環境’，這意味著她們通常會讓自己的外表符合工作文化或行業形象——并稍微體現出自己的個性，”她解釋道。其次，“即便美國的職場著裝越來越隨意，她們也會在此基礎上選擇稍微更正式的裝扮，而不是更休閑。”

????雅虎公司（Yahoo）首席執行官瑪麗莎?梅耶爾就是個很好的例子。雷茲瓦尼說：“梅耶爾以時髦別致的正裝和連衣裙著名，她的打扮彰顯出她的女性特質和時尚品味。這種時髦但又足夠低調的著裝風格，不會轉移人們對她言談的關注。事實上，在IT這個以著裝隨意著稱的行業中，她的打扮要比大部分人正式得多。”

????高管培訓機構Newberry Executive Solutions的總裁妮娜?紐貝里表示，女性需要想清楚，希望別人注意到自己的哪些方面。她解釋道：“如果有人要描述你，你最想要他們說出哪三個詞？拋開束縛，想清楚你要做什么樣的人，并在談吐和外表上實現它。”

????不過最終，那些最成功的女性不會在魅力問題上太受困擾。高管培訓機構Mobius Executive Leadership的總裁、《贏在內心》（Winning from Within）的作者艾麗卡?阿里爾?福克斯表示，讓你與眾不同的是你的內在品質。

????福克斯說：“我們都知道，人們之所以脫穎而出，是因為他們能在黑暗的房間中點亮火花。人們記住的，是你釋放的火花。”（財富中文網）

????譯者：嚴匡正

????Rezvani draws two guiding principles from the most successful women executives she’s worked with. First, “they ‘fit in with flair,’ meaning they generally conform to the look of their work culture or industry and—to a lesser extent—demonstrate their own personal style,” she explains. Second, “they round up, not down, in terms of formality, even as the American workplace gets increasingly casual.”

????Yahoo CEO Marissa Mayer is a good example, Rezvani says: “Mayer is known for her feminine, modern-chic suits and dresses, a look that telegraphs that she embraces her femininity and appreciates fashion. Yet her ‘flair’ is quiet enough that her clothes don’t detract from her verbal message. She also looks considerably more formal than most in the legendarily casual industry of IT.”

????Neena Newberry, president of Newberry Executive Solutions, says women should think about what they want to be known for. “If someone were to describe you, what are the top three things you’d want them to say?” she explains. “Regardless of the rules, figure out who you want to be and bring it to life in language and appearance.”

????But ultimately, the most successful women don’t get too caught up in all the attractiveness hullabaloo. It is your inner qualities that set you apart, says Erica Ariel Fox, president of Mobius Executive Leadership and author of Winning from Within.

????“We all know people who stand out because of a sparkle they bring into a room,” Fox says. “That’s what people remember—your spark.”