????安妮?帕森斯

????? 所屬公司：通用磨坊

????? 最佳雇主公司排名：第64位

????? 職位：能量棒社區主管

????? 年齡：31歲

????2010年，安妮?帕森斯在不知情的情況下向通用磨坊公司（General Mills）遞交了一份非傳統意義上的簡歷。當時這家食品公司剛剛宣布正式棄用能量棒（Larabar）的可可摩爾（Cocoa Mole）口味。它還有幾盒水果味能量棒和果仁長條餅的存貨，于是就請Facebook上的粉絲抓緊爭取這些數量有限的小吃。而帕森斯這位鄉村音樂的歌曲作者這時恰恰向公司提交了一支歌。

????她在歌中寫道，可可摩爾口味是“我所吃過的最好的能量棒?！?/p>

????于是公司就給她寄了幾盒這種已經停產的能量棒。帕森斯說：“我當時覺得不會再有下文了?！?/p>

????不料幾個月后，通用磨坊突然邀請帕森斯再寫幾首關于能量棒的歌，還請她在加州舉行的天然食品展銷會上自彈自唱這些歌。到了2011年年底，通用磨坊就請她去工作了，職位是擔任能量棒社區的主管。

????帕森斯回憶道：“當時我的第一反應是我沒想要跳槽?！彼菚r沒有營銷經驗，而且也挺滿意自己在一家電子郵件營銷公司里承擔技術支持的工作。但是去通用磨坊就能擔當能量棒品牌直接面對消費者的代言人——比如可以去多米尼加共和國的公平交易可可農場出差，這讓她真正動了心。

????進入通用磨坊工作前，帕森斯就已經每周都要吃上幾根能量棒了。而現在呢，她說：“一天一根！”當然這主要是為了品牌推廣，“對你本來就很喜歡的產品來說，要對它充滿熱情真是太容易了!”???

????Annie Parsons

????? Company: General Mills

????? Best Companies rank: 64

????? Role: Community host, Larabar

????? Age: 31

????In 2010, Annie Parsons unknowingly submitted to General Mills as unorthodox a resume as it gets. The food company had just announced that it officially had retired its Cocoa Mole Larabar flavor. It had just a few dozen boxes of the fruit and nut bars left and invited fans on Facebook to vie for the limited supply. Parsons, a country music songwriter, submitted a song.

????Cocoa Mole, Parsons wrote in the song, is the "best Larabar I ever tasted."

????The company responded by sending Parsons several boxes of the discontinued flavor. "I thought that'd be the end of it," says Parsons.

????But a few months later General Mills asked Parsons to write several more songs about its Larabars and perform them at a natural foods trade show in California. A job offer followed in late 2011. General Mills wanted Parsons to work as the Larabar community host.

????"My first reaction was that I wasn't looking for another job," recalls Parsons, who had no marketing experience at the time and was happy with her day job in tech support at an email marketer. But the opportunities associated with being the consumer-facing voice of the Larabar brand—like traveling to a fair trade cocoa farm in the Dominican Republican—won her over.

????Before she worked at General Mills, Parson was already eating several Larabars a week. Now, she says, "it's one a day," all for the sake of the brand, of course. "It's a lot easier to be enthusiastic about a product that you personally love."???