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綠色出行:怎樣做一名負責任的旅行者

綠色出行:怎樣做一名負責任的旅行者

Chanelle Bessette 2014年02月27日
旅游咨詢服務公司TripAdvisor責任旅游總監珍妮?拉西摩爾不僅在親自踐行綠色出行的理念,還在通過創意項目普及、推廣綠色出行的做法,幫助人們在享受旅行之樂的同時更好地履行保護環境的職責。

????6. 你最近讀過的一本書是什么?

????我會經常重讀理查德?塞勒和卡斯?桑斯坦的《助推》(Nudge )。在TripAdvisor和公司外的一些新項目當中,這本書都給我帶來了很多啟發。

????7. 你最崇拜的綠色企業或人物是哪些?為什么?

????我非常崇拜Nest自動調溫器的發明者。我相信,最成功的“綠色”產品應該能給消費者帶來多重好處。支持Wi-Fi的Nest自動調溫器,能夠知道天氣,可以感知主人是否已經離開房間,進而可以相應調節溫度,不僅可以節省開支,還能減少能源足跡。Nest使用起來非常有趣,外觀漂亮大方,而且綠色環保。

????8. 你從校園學到的最重要的東西是什么?

????我在本科時學的是中世紀史,我認為在短時間內調查和綜合大量信息的能力具有重要的價值。此外,我還參加過多年的辯論隊,讓我在任何情況下都能變成一位自信的演講者。

????9. 你的第一份工作是什么?

????我21歲找到了第一份工作。當時,我在瑞士日內瓦與來自世界各地的同事一起為寶潔公司開發新產品。通過深入了解消費者需求,與設計師合作創造產品、包裝與品牌,另外還要創作廣告等,這些經歷讓我完成了一次關于品牌化與商業的神奇速成課。事實證明,這次經歷是一塊出色的跳板,讓我進入公司可持續發展領域,理解了商業、營銷和組織運作方式。

????10. 如果可以擁有一項超能力,你會想要哪一種?

????瞬間移動!我們的團隊經常使用視頻和網絡會議軟件,但這些都不能與面對面的交流相比。而且,十多年來,我一直與家人相隔千里之遙,所以這種超能力可以讓我更容易見到他們。它還可以徹底減少我的環境足跡。(財富中文網)

????譯者:劉進龍/汪皓

????

????6. What was the last book you read?

????I come back to Nudge by Richard Thaler and Cass Sunstein on a regular basis. It has inspired me during several new initiatives both inside and outside of TripAdvisor.

????7. Which green business or person do you admire most? Why?

????I really admire the folks behind the Nest thermostat. I believe the most successful "green" products are those that have multiple benefits for consumers -- with Nest, your Wi-Fi-enabled thermostat knows the weather and can sense when you're out of the house, so it can adjust the temperature accordingly, saving you money and reducing your energy footprint. It's fun to use, beautiful to look at, and green.

????8. What was the most important thing you learned in school?

????I studied medieval history as an undergraduate, [and] I think the ability to research and synthesize large amounts of information in a short timeframe has been invaluable, together with my years on the debate team, which helped me become a confident public speaker in any situation.

????9. What was your first job?

????My first job at 21 was developing new products at Procter & Gamble, working in Geneva, Switzerland with people from all over the world. It was an amazing crash-course in branding and business, from deeply understanding consumer needs, working with designers on creating products, packaging and branding, and creating advertising. It proved an excellent springboard for me to move into corporate sustainability, understanding how business, marketing, and organizations work.

????10. If you could have one superpower, what would it be?

????Teleportation! My team and I use lots of video and web conferencing software, but there's still nothing quite like face-to-face meetings. Not to mention, I have lived thousands of miles from my family for over a decade, so this superpower would make it easier for me to see them. And it would totally reduce my environmental footprint.

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