????珍妮?拉西摩爾出生在英國，一家人一直在滿世界轉。所以，拉西摩爾對旅游充滿了熱情，33歲的她曾在九個不同國家生活過。她把幫助人們實現可持續的生活方式作為自己的使命。拉西摩爾之前曾在寶潔公司（Procter & Gamble）擔任可持續發展戰略與通信部門負責人。在此期間，她要經常前往瑞士和希臘。

????如今，作為旅游咨詢服務公司TripAdvisor的責任旅游總監，拉西摩爾設計和發起了TripAdvisor綠色領袖計劃（GreenLeaders），通過重點推薦環保住宿方式，幫助超過2.6億的TripAdvisor用戶計劃更綠色的旅程。這項計劃于2013年4月啟動，合作伙伴包括美國綠色建筑協會（U.S. Green Building Council）、能源之星（ENERGYSTAR）和聯合國環境計劃署（United Nations Environment Programme），是目前美國最大的綠色酒店計劃，全美參與該計劃的酒店約4,000家，既包括萬豪酒店（Marriott）、希爾頓（Hilton）和洲際酒店集團（Intercontinental Hotel Group）等大型連鎖酒店，也包括家庭旅館和小旅館。

????拉西摩爾現居波士頓，目前正在攻讀哈佛大學（Harvard University）可持續發展與環境管理專業的碩士學位。她接受了《財富》雜志（Fortune）的采訪。

????1. 你獲得過的最好建議是什么？

????我獲得過的最好建議是，要為人們做正確的事情提供便利。如今，人們都非常繁忙，所以許多人并不會停下來考慮我們每天做的每件事所產生的環境足跡，這是情理之中的事。因此，如果你能為用戶創造一種途徑，使他們能更輕松地做出綠色選擇，這便是最大的影響——這正是TripAdvisor綠色領袖計劃的宗旨——重點推薦在TripAdvisor上的生態環保酒店與旅館，為游客計劃更綠色的行程提供便利。

????2. 你最大的成就是什么？

????我想我最大的成就應該是在六個月時間內，從零開始，將TripAdvisor綠色領袖計劃，打造成美國最大的綠色酒店計劃。目前，這項計劃已經實施了一年的時間，約有4,000家酒店參與其中。這是一次令人激動的經歷，我們看到，酒店行業對這項計劃的響應非常積極。

????3. 你經歷的最大失敗是什么？

????那是很早的時候：我未能進入最中意的大學。當然，結果證明這反而給我帶來了巨大的好處——它不僅讓我學會了如何重新振作起來，繼續前進，也讓我有機會去探索其他興趣和環游世界。

????4. 你每天會采取哪些措施推廣可持續發展？

????每天，我在工作中會花很長時間來思考可持續發展，與旅館經營者和其他業內人士交流。在為TripAdvisor綠色領袖計劃工作的過程中，我一直在不斷學習。目前，我正在撰寫碩士論文，課題是酒店業的綠色實踐分析。

????我本人在日常生活當中也會把這些想法帶回家，融入到自己的生活方式當中。我會努力將可持續的生活方式變成日常習慣。

????5. 你如何實現工作生活的平衡？

????平衡對我有著不可思議的重要性，我非常重視在工作和個人生活當中設定令人激動的項目，因為這會帶給我目標感。在工作中，我負責TripAdvisor綠色領袖計劃，同時還負責TripAdvisor慈善基金的多個項目。而在家中，瑜伽幫我保持精力集中，設計和縫制衣服、然后把成果發布到博客上，是我主要的創意消遣方式。

????Originally from the U.K., Jenny Rushmore grew up in a globe-trotting family. Though passionate about travel -- at 33, she has lived in nine different countries -- she has also made it her mission to help people live more sustainable lives. Previously, Rushmore led sustainability strategy and communications for Procter & Gamble (PG), a position that took her overseas to Switzerland and Greece for part of her time there.

????Now, as director of responsible travel at TripAdvisor (TRIP), Rushmore designed and launched TripAdvisor GreenLeaders, which helps TripAdvisor's more than 260 million travelers plan greener trips by highlighting accommodations engaging in environmentally friendly practices. The program launched in April 2013 in partnership with the U.S. Green Building Council, ENERGYSTAR, and the United Nations Environment Programme, and is now the largest green hotel program in the U.S. with nearly 4,000 participating properties across the country, including chains like Marriott (MAR), Hilton (HLT), and Intercontinental Hotel Group (IHG), as well as small family-run B&Bs and inns.

????Rushmore is based in Boston, where she is working on her master's degree in sustainability and environmental management from Harvard University. She spoke with Fortune.

????1. What is the best advice you ever received?

????The best advice I've received is to make it easy for people to do the right thing. Everyone's so busy these days that it's not surprising many of us don't stop to consider our environmental footprint in everything we do, every day. So, if you can create a way for users to effortlessly make a green choice, that can have the biggest impact -- and it's what we're trying to do with TripAdvisor GreenLeaders, which highlights eco-friendly hotels and B&Bs on TripAdvisor, making it effortless to plan a greener trip.

????2. What is your greatest achievement?

????I'd have to say building the TripAdvisor GreenLeaders program from nothing to being the largest green hotel program of its kind in the U.S. within six months is my greatest achievement. We're coming up on a year now and have nearly 4,000 hotels participating. It's been an exciting experience, and we're seeing a lot of momentum within the industry in response to the program.

????3. What has been your biggest failure?

????It came early: I failed to get into my first choice college. However, it turned out to be hugely beneficial for me -- not only did I learn the ability to brush yourself off and move on, but I also had the opportunity to explore other interests and travel the world.

????4. What daily steps do you take to promote sustainability?

????I spend quite a bit of time thinking about sustainability all day at work, talking to hoteliers and other people in the business. I'm constantly learning from the work I do on TripAdvisor GreenLeaders. I am also currently working my master's thesis, which analyzes green practices in the hospitality industry.

????So, in my personal life, I bring these ideas home with me and incorporate them into how I live my life. I try to integrate sustainable living into my everyday habits as much as possible.

????5. What do you do to live a balanced life?

????Balance is incredibly important to me, and I really value having exciting projects in my work and personal life that give me a sense of purpose. At work, I run TripAdvisor GreenLeaders, and also lead projects for the TripAdvisor Charitable Foundation. At home, yoga helps keep me centered, and designing and sewing clothes -- and blogging about it -- is my main creative outlet.