????我們希望女性可以選擇創新創富，但目光所及之處，無論是媒體、社會實踐還是各種思潮，我們耳聞目睹的總是那套說法，那就是，找個好男人，生個孩子才會真正幸福。

????必須有所舍棄。

????因為如果你要想賺錢，甚至成為奧普拉那樣的億萬富翁，那你可能就沒法要孩子。但如果你樣樣都不想落下：既能創新，又能創富，還能有孩子，那就得以瑪麗莎或謝莉爾為榜樣。她們都選對了另一半，也都賺了大錢……

????我就認識一些善于創新的女性，她們也都創造了財富，甚至當了媽媽，但媒體故意不給她們持續的曝光機會。這是另一種需要改變的心態。

????改變行為方式

????作為技術專家我們都知道，改變行為方式需要時間。不過有些人是愿意接受改變的，我們稱這類客戶為我們的早期用戶。他們很愿意接受那些剛剛推出、比較粗糙而且功能也很有限的產品，因為他們有些迫切的需求必須抓緊滿足。他們會張開雙臂歡迎新產品，并最終變成這些產品的忠實鼓吹者，支持我們的愿景并到處推廣。如今身處技術界的女性也是如此。

????技術界的女性很明白在這個領域為事業拼搏的種種好處。為了獲得自由、靈活度，同時還能賺到錢，我們也學會了忍受社會上針對女性角色的種種流俗說法。但要想有所發展，還是得有超凡的自信和各種必要的手段才行。

????盡管我們可以希望自己的產品在五到七年里被主流消費者所接受，但卻不能指望這么點時間里能發生什么重大的社會變遷。

????不過，讓客戶采用新產品的做法也能用來讓人們樹立意識，同時鼓勵女性進入技術界發展。以下就是其中的一些做法：

????? 教育：繼續強調選擇工程專業的重要性。這需要高中和大學做好相應的工作，也需要父母的支持。同時還要清醒地認識到，要獲得風投和天使的投資創建公司必須具備哪些條件。

????? 產品升級：不斷完善所在行業并使之價值廣為人知。

????? 定價：為那些對特定行業的學位和事業情有獨鐘的女性提供獎學金或經濟資助。同時為那些想創建技術類公司的女性創始人提供資助。

????? 客戶支持：通過導師輔導的方式提供高質量的服務，同時納入那些能幫助有家室或無家室女性的項目。

????? 案例學習：通過主流媒體展示業內楷模和成功故事。

????? 堅持不懈：我們都知道，打造一個產品耗時費力，對它要多次升級才能不斷完善，隨后要基于它創建一個公司，最后才能把這個公司變成一種業務。對人力資本進行投資也是一樣的道理。我們必須為了目標不斷奮斗，但不一定知道什么時候才能開花結果。

????Our expectation is for women to make the choice to innovate and create wealth, but everywhere women look from media to social practices and trends, all we see and hear that true happiness lies in finding a man and making babies.

????Something has to give.

????Because if you want to be a wealth-creator and billionaire like Oprah you may need to be childless. But if you want to be all: an innovator, a wealth-creator, and have children, then look to Marissa or Sheryl, who have chosen good partners and have high net worths…

????I know there are female innovators who are also wealth-creators and even mothers, but the media hasn't chosen to consistently herald these women. Another mindset that needs to change.

????Change in Behavior

????As technologists we know that change in behavior takes time. However, there are some who are open to change, and we call those customers our early adopters. They are willing to put up with an early product that is unrefined and has a limited feature-set, because they have acute pains they need alleviated. They welcome a new product with open arms, and eventually become evangelists, supporting and promoting our vision. The same is true for women in technology today.

????The women who are in technology understand the benefits to pursuing a career in it. We also have learned how to put up with mixed social messages we receive in exchange for freedom, flexibility, and the financial benefits. But it still takes an inordinate amount of self-confidence and wherewithal to stick around.

????While we expect our products to become adopted by the mainstream within 5-7 years, we cannot expect the same timeline when it comes to social change.

????However, we can apply the same practices of product adoption to building awareness and having women adopt a career in tech. Here are some of the practices:

????? Education: Continuing to prioritize the importance of pursuing a major in engineering. This requires effort at the high school and college level plus support from parents. Coupled with an awareness of what it takes to receive investment from VCs and angels to build a company.

????? Product iteration: Continuing to refine the industry and making its value be known.

????? Pricing: Offering scholarships or financial assistance to those who are particularly interested in pursuing degrees and careers within the industry. And funding female founders who want to launch tech companies.

????? Customer support: Providing quality of service through mentorship and including programs to help those with and without families.

????? Case studies: Showcasing role models and success stories through mainstream media channels.

????? Perseverance: We know it takes time to build a product, refine it through multiple iterations, build a company from it, and then transform that company into a business. The same is true when it comes to investing in human capital. We have to continue to work towards the end without necessarily knowing when the exit will happen.