??? 客座撰稿人：Mary Civiello?

????大學畢業典禮演講季或許是學習如何提高溝通效果的最佳時機。今年的畢業典禮演講季已經拉開帷幕，奧巴馬總統在莫爾豪斯學院（Morehouse College）、阿瑞安娜?赫芬頓（《赫芬頓郵報》掌門人——譯注）在史密斯學院（Smith）、史蒂芬?科爾波特（脫口秀節目主持人——譯注）在弗吉尼亞大學（University of Virginia）和Twitter 公司CEO迪克?科斯特洛在密歇根大學（University of Michigan）的演講都非常精彩。從他們的演講中，我們可以學到下面幾點：

沒有借口，必須提前了解聽眾。

????阿瑞安娜?赫芬頓和史蒂芬?科爾波特的演講表明，如果你稍微做些功課去了解一下觀眾，就可以更有效地貼近聽眾。阿瑞安娜告訴史密斯學院的畢業生們，她在網絡上了解過他們的想法、現在在做些什么以及博客在討論什么。她選的幾則趣聞讓現場笑聲陣陣，她稱贊學生們取得的成就，并鼓勵他們追求更高的目標。

????在弗吉尼亞大學畢業生的陣陣笑聲后，科爾波特則表現出了嚴肅的一面來激勵他們。

人們不在乎你懂多少，除非他們知道你有多在乎。

????奧巴馬由于出席活動時流露出疲態和缺乏熱情而受到指責。應接不暇的商界高管也有同樣的詬病。我的建議：要人性化。在莫爾豪斯學院的演講中，奧巴馬談到，他曾經多么希望童年時代有父親相伴，而這一點又如何推動他去做一個好父親、好丈夫…以及一個好人。要勇敢地表現出來你有多在乎。

承認弱點能給別人帶來力量。

????高度的成功人士往往難以承認缺點。Twitter 公司CEO迪克?科斯特洛在密歇根大學高調談到了自己的弱點與不足：不是非得成為世界上最有活力的人，才能經營世界上最具活力的一家企業。這一點或許可以去Twitter上聊聊。

不要忘了簡單明了。

????任何畢業典禮演講佳作集都不能少了2005年史蒂芬?喬布斯在斯坦福大學（Stanford）做的那場演講。這位已故的蘋果公司（Apple）創始人分享了“自己人生中的3個故事”，如果您還沒有在YouTube上看過這段點擊量達1,700萬的視頻，或許在下一次演講前可以看一看。（財富中文網）

????瑪麗?西維羅是一位高管溝通教練。她服務的客戶包括公司和非營利組織的領導者，如摩根士丹利、默克、美國運通、美國國際集團、大都會等。

??? Guest Post by Mary Civiello

????College commencement speech season may be the best time to learn how to communicate powerfully. This season is off to a good start with President Obama at Morehouse College, Arianna Huffington at Smith, Steven Colbert at the University of Virginia and Twitter CEO Dick Costolo at the University of Michigan. From their talks, we can derive a few takeaways:

There's no excuse for not knowing your audience.

????Arianna Huffington and Steven Colbert show that if you do a little to understand your audience, you can connect with them much more effectively. Arianna told Smith grads that she had stalked them online to learn what they were thinking, doing and blogging about. She picked up a few tidbits to make the students laugh, to praise their achievements and to inspire them to higher callings.

????And after making the UVa grads laugh, Colbert showed his serious side to inspire them.

People don't care how much you know unless they know how much you care.

????President Obama has been criticized for coming across tired and unenthusiastic. Business execs with too much on their plates take the same rap. My advice: Get personal. At Morehouse, Obama talked about wishing that his father had been present in his childhood and how he feel motivated to be a better father and husband…and a better man. Be brave enough to let your caring show.

Acknowledge your weakness. It makes others stronger.

????Highly successful people often have trouble acknowledging shortcomings. Twitter CEO Dick Costolo played up his vulnerabilities and limitations to show the students at the University of Michigan that you don't have to be the most dynamic guy to run one of the most dynamic businesses in the world. That's something to Tweet about.

And let's not forget: Keep it simple.

????No compilation of commencement greats would be complete without referencing Steve Jobs' speech at Stanford in 2005. The late Apple (AAPL) founder shared three "stories from my life"—and if you're not one of the 17 million people who have watched the speech on YouTube, you might want to do so before you try your next inspiring talk.

????Mary Civiello is an executive communications coach. She works with leaders at companies and not-for-profit organizations including Morgan Stanley (MS), Merck (MRK), American Express (AXP), AIG (AIG) and MetLife (MET).