艾琳?B?羅森菲爾德

公司：卡夫食品公司

《財富》500強排名：50

????在2008年《財富》最具影響力商界女性峰會上，卡夫（Kraft Foods）CEO艾琳?羅森菲爾德稱：“要使員工全身心地投入工作。許多人經常喜歡與員工談論公司的業務情況，并拿各種表格來說話，但最終，如果無法抓住員工的心，那就很難調動他們的積極性。”自從2006年接管公司以來，艾琳?羅森菲爾德帶領公司實現了扭虧為盈。她把所有成就都歸功于公司高層的榜樣作用?！耙氡M快改變公司文化，最快的方法是按你心中所希望的運作模式來行事，這樣很快就會在公司里蔚然成風?！?/p>

Irene B. Rosenfeld

Company: Kraft Foods

Fortune 500 rank: 50

????"Engage the hearts and minds of employees. It is very tempting to talk about the business situation and show all kinds of charts, but at the end of the day if we can't engage people's hearts, it's very difficult to get them mobilized," Kraft CEO Irene Rosenfeld told executives at the 2008 Fortune Most Powerful Women Summit. She has turned around the company since taking over in 2006. She credits modeling expected behavior at the highest levels of the company. "The fastest way to create cultural change is to start acting the way you wish the company would start to act, and very soon it starts to catch on."