盧英德

公司：百事公司

《財富》500強排名：41

????百事公司（Pepsico）CEO盧英德減少了對碳酸飲料的關注，并將公司重心轉移到健康零食，這招致了個別股東的批評。但她仍堅定不移地執行“目的性績效”的戰略。在2011年《財富》最具影響力商界女性峰會上，盧英德在接受《財富》雜志執行主編斯蒂芬尼?麥塔采訪時表示：“（對有些企業來說）社會責任可以利用業余時間來做，而且當CEO變更或缺乏資金時可以停止。對于我們而言，（注重社會責任的）目標是不能被中止的。目標性績效是指實現出色業績并關注所有利益相關方的需求。如果把目標融入績效觀，它就是商業模式的一部分。”

Indra K. Nooyi

Company: Pepsico

Fortune 500 rank: 41

????Though PepsiCo CEO Indra Nooyi has been criticized by some shareholders for focusing less on soda and more on healthy snacks, she remains steadfast in her fight for what she calls Performance with Purpose. "Corporate social responsibility is something you do in the evening and something that can be shut down if the CEO changes or you don't have the money. For us, purpose is not something you can shut down," Nooyi told Fortune executive editor Stephanie Mehta at the 2011 Fortune Most Powerful Women Summit. "Performance with purpose only means deliver great performance while keeping an eye to all of the stakeholders... If you weave purpose into the way you think about your performance, that's now part of the business model."