商務英語：今日熱詞——繁重的
《財富》（中文版）
2015年11月30日
EXAMPLE: Every year I dread the onerous task of preparing my taxes.
每年，我都害怕繁重的報稅工作。
每年，我都害怕繁重的報稅工作。
今日單詞：
| 單詞 | onerous |
| 中文釋義 |
繁重的（形容詞） |
| 英文釋義 |
(adjective) Describing something that causes significant, troublesome and unpleasant obligations; burdensome. |
| 例句 |
EXAMPLE: Every year I dread the onerous task of preparing my taxes. 每年，我都害怕繁重的報稅工作。 |
今日短語：
| 短語 | target marketing |
| 中文釋義 |
目標營銷（營銷術語） |
| 英文釋義 |
(MARKETING) A strategy in which a group of potential customers are identified, studied, and then approached with promotions designed specifically to interest them in making purchases. |
| 例句 |
EXAMPLE: Our company wasted a lot of money on advertising until we adopted a target marketing approach to advertise our projects only to the kind of people who buy them, rather than to the general public. 我們公司做廣告白花了很多錢，直到我們采取了目標營銷方式，只向購買我們項目的人做宣傳，不再面向普通民眾。 |
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