Uber和YouTube的出現(xiàn)改變了人們出行和內(nèi)容消費(fèi)的方式，甚至改變了社會(huì)。過(guò)去的十年里，多個(gè)行業(yè)出現(xiàn)了不少改變?nèi)藗兩畹墓尽Ｒ韵缕呒夜旧婕吧缃幻襟w、交通運(yùn)輸、食品、交友和辦公，都對(duì)人們的工作、生活產(chǎn)生了深遠(yuǎn)影響。目前這七家公司的市值合計(jì)已經(jīng)超過(guò)1500億美元，在改變生活的同時(shí)也賺得盆滿缽滿。

1. Instagram

Instagram由邁克·克里格與凱文·斯特羅姆于2010年創(chuàng)辦，為食品、酒店等多個(gè)行業(yè)帶來(lái)了結(jié)構(gòu)性變化。其出現(xiàn)還催生了FOMO（社交控）一詞的出現(xiàn)。許多人在批評(píng)社交媒體和數(shù)字生活時(shí)都會(huì)炮轟Instagram，說(shuō)現(xiàn)在做什么都是為了發(fā)到Instagram上：旅行、工作和生活都為了吸引粉絲，卻因此而錯(cuò)過(guò)了當(dāng)下的生活。

但不管熱愛(ài)還是痛恨，看起來(lái)Instagram還會(huì)長(zhǎng)期發(fā)展。2012年，該公司被Facebook以10億美元收購(gòu)，時(shí)至今日，它的估值已經(jīng)超過(guò)1000億美元，日活用戶達(dá)5億之眾。

2. Snap

Snapchat創(chuàng)立僅比Instagram晚一年，其創(chuàng)始人為現(xiàn)任首席執(zhí)行官埃文·斯皮格爾與首席技術(shù)官鮑比·墨菲。創(chuàng)立伊始，Snapchat就打破了社交媒體與通訊應(yīng)用之間的界線，后來(lái)兩個(gè)行業(yè)中很多公司紛紛效仿。值得注意的是，2013年Snapchat率先推出限時(shí)展示動(dòng)態(tài)的“故事”功能，發(fā)布24小時(shí)后動(dòng)態(tài)自動(dòng)消失。2016年，Instagram加入了相似功能，也很受歡迎。

Snapchat于2017年上市，截至今年12月，其市值約為213億美元，日活用戶2.1億。

3. Lyft

10年之前Uber便已成立，在其丑聞?lì)l出訴訟纏身的2012年，Lyft橫空出世，迅速崛起為共享出行市場(chǎng)的有力競(jìng)爭(zhēng)者。Statista數(shù)據(jù)顯示，截至今年10月，Lyft在共享出行市場(chǎng)占28.8%的份額，僅次于Uber。

在與Uber競(jìng)爭(zhēng)上市的過(guò)程中，Lyft也奪得了勝利，成為2019年首批IPO的科技巨頭之一。截至今年12月，其市值約為142億美元，活躍司機(jī)達(dá)2230萬(wàn)人。創(chuàng)始人約翰·齊默與洛根·格林分別擔(dān)任公司總裁與首席執(zhí)行官。

4. DoorDash

雖然Seamless、Grubhub早在1999年和2004年便已分別成立，但2013年成立的DoorDash眼光長(zhǎng)遠(yuǎn)，沒(méi)有拘泥于幾個(gè)市場(chǎng)，反而后來(lái)居上。DoorDash由托尼·許、埃文·摩爾、安迪·方與斯坦利·唐聯(lián)合創(chuàng)辦，主要向現(xiàn)代社會(huì)中喜歡在家叫外賣的人們提供服務(wù)，也將Postmates和Uber Eats等知名品牌在內(nèi)的外賣行業(yè)推向了美國(guó)主流社會(huì)。

據(jù)PitchBook數(shù)據(jù)，截至今年11月，DoorDash估值為130億美元。目前該公司市場(chǎng)份額最高，達(dá)27.6%。

5. Impossible Foods

2011年，Impossible Foods由帕特里克·布朗創(chuàng)立，但直到2018年才通過(guò)爆款產(chǎn)品Impossible Burger真正地走入主流社會(huì)的視野。隨著素食風(fēng)潮的興起，有利于環(huán)保的肉類替代產(chǎn)品也日益受到人們的歡迎。現(xiàn)在，Impossible Food的產(chǎn)品已經(jīng)登陸全球17000家餐館，其客戶包括漢堡王、小凱撒餐廳和芝士工廠等。

在今年5月進(jìn)行最新一輪融資后，該公司的估值達(dá)20億美元。

6. Tinder

在線交友曾經(jīng)是互聯(lián)網(wǎng)上名聲不佳的活動(dòng)，現(xiàn)在已經(jīng)無(wú)處不在。之所以會(huì)轉(zhuǎn)變，都要感謝Tinder。Tinder是一款游戲化的交友、約會(huì)軟件，由肖恩·拉德與賈斯汀·馬廷在2014年創(chuàng)立。之后無(wú)數(shù)交友軟件如雨后春筍般涌現(xiàn)，包括Bumble、Grindr、OkCupid以及Hinge等。十年前還有可能去酒吧偶遇靈魂伴侶，而現(xiàn)在根據(jù)《美國(guó)國(guó)家科學(xué)院院刊》（Proceedings of the National Academy of Sciences）于2019年發(fā)布的研究報(bào)告，近40%的情侶都是通過(guò)網(wǎng)絡(luò)相識(shí)。

據(jù)Statista數(shù)據(jù)，Tinder目前是用戶量最大的交友軟件，日瀏覽量超過(guò)20億次，緊隨其后的是Bumble。該軟件由Match Group研發(fā)，Match Group旗下還有其他幾款交友軟件，如OkCupid和Hinge。

7. Slack

Slack常常宣稱顛覆了辦公方式，事實(shí)可能確實(shí)如此。該軟件為辦公室員工提供通訊、協(xié)作、文件分享及電話會(huì)議等全方位服務(wù)。該公司于2013年成立，其創(chuàng)始人為現(xiàn)任首席執(zhí)行官斯圖爾特·巴特菲爾德。2019年，該公司采取不常見(jiàn)的直接上市方法直接在交易所掛牌，一度成為熱點(diǎn)新聞。

現(xiàn)在，每天使用Slack服務(wù)的用戶超過(guò)1200萬(wàn)人，服務(wù)范圍還在不斷擴(kuò)大。截至今年12月，該公司的市值約為116億美元。（財(cái)富中文網(wǎng)）

譯者：梁宇

審校：夏林

Companies like Uber and YouTube changed society in the early aughts by revolutionizing how we travel and consume content. This decade had its own share of life-changing companies across several industries. Whether social media, transportation, food, dating, or work-related companies, these seven corporations altered how we go about our days. And with a combined worth over $150 billion, they are cashing in to do it.

1. Instagram

Founded in 2010 by Mike Krieger and Kevin Systrom, Instagram has changed the fabric of several industries from food to hospitality and been the impetus for the phrase FOMO (fear of missing out). Many critiques of social media and digital lives today hinge on the idea that people are doing it for the 'gram: performing their vacations, their businesses, and their lives for their Instagram followers to see while missing the moment at hand.

But whether you love it or hate it, Instagram appears to be in it for the long haul. The company—acquired by Facebook in 2012 for $1 billion—is now estimated to be worth over $100 billion with 500 million daily active users.

2. Snap

Snapchat was founded just one year after Instagram in 2011 by Evan Spiegel, who remains CEO today, and Bobby Murphy, current CTO. At its inception, the app straddled the line between social media and messaging service in a way that continues to ripple through both industries today. Notably, Snapchat was the first to debut a “story” feature of ephemeral posts for all of a user’s followers to see for just 24 hours in 2013. Instagram followed suit to great success in 2016.

The company went public in 2017 and has a market cap around $21.3 billion as of December. It has 210 million active daily users.

3. Lyft

Though Uber was founded before the turn of this decade, Lyft raced onto the scene in 2012 and quickly rose to compete with the original ride share service. Lyft found quite a bit of success as an alternative service when Uber was navigating several scandals and lawsuits. It now owns 28.8% of the ride-share market as of October, according to Statista, second only to Uber.

Lyft was one of the first blockbuster tech IPOs of 2019, beating Uber to the trading block. It has a market cap around $14.2 billion as of December, and has 22.3 million active riders. Founders John Zimmer and Logan Green remain with the company as president and CEO, respectively.

4. DoorDash

While Seamless was founded in 1999 and Grubhub in 2004, DoorDash's arrival on the scene in 2013 turned the food delivery industry on its head as it was adopted beyond just a few markets. Founded by Tony Xu, Evan Moore, Andy Fang, and Stanley Tang, the company helped take the entire industry— home to household names like Postmates and Uber Eats—mainstream nationwide by successfully catering to a generation that wanted to treat themselves while staying home.

Doordash, valued at $13 billion as of November according to PitchBook data, has the highest market share in its category at 27.6%.

5. Impossible Foods

Impossible Foods was founded by Patrick O. Brown in 2011 but really burst into the mainstream in 2018 with the popular Impossible Burger. As plant-based diets are on the rise, the environmentally-friendly meat substitute is, too. Impossible products are now sold in over 17,000 restaurants worldwide, including Burger King, Little Caesar's, and Cheesecake Factory.

Its latest round of funding in May valued the company at $2 billion.

6. Tinder

Online dating, once a desktop-bound activity awash in stigma, is now ubiquitous. And for that, we have Tinder to thank. Tinder, the gamified dating and hook-up app, was founded by Sean Rad and Justin Mateen in 2014. Since then, countless dating apps have popped up, including Bumble, Grindr, OkCupid, and Hinge. At the beginning of this decade, you might have met your soulmate at a bar. But now, around 40% of all couples met online, according to a 2019 study published in the Proceedings of the National Academy of Sciences.

Tinder has over 2 billion views per day and is the dating app with the most users, followed by Bumble, according to Statista. The app is owned by Match Group, which owns several other dating apps like OkCupid and Hinge.

7. Slack

Slack likes to say it revolutionized the workplace, and that might very well be true. The does-it-all service for the modern office worker combines messaging, file sharing, conference calling, and collaborating. The company was founded in 2013 by current CEO Stewart Butterfield and made headlines in 2019 for going public through the oft-unused method of a direct listing.

Over 12 million people use Slack daily, and the service is growing each year. The company has a market cap around $11.6 billion as of December.