Uber裁撤350個崗位——三個月內的第三輪
在巨虧的壓力下,為了運營好公司,Uber選擇裁撤350個工作崗位——這是三個月內的第三輪裁員。 首席執行官達拉·科斯羅薩西在周一寫郵件告訴員工們,這些動作是公司重構的一部分,是為了“確保合適的人”在“合適的崗位上”——這與他給前兩次裁員的解釋類似。 “像今天這樣的日子,對大家都不容易,執行管理團隊和我本人,將盡可能地確保我們以后不需要這么做。”他說。 這幾輪裁員涉及Uber的無人駕駛部門、食品配送服務、市場部、招聘部與核心的共享汽車業務。 今年7月,作為公司重構計劃的一部分,Uber裁撤了其市場部的400名員工。兩個月后,公司裁了工程部和產品團隊中的435人,然后有了如今這次。 今年6月,Uber稱公司有接近27000名員工。 最近的一輪裁員,在時間上與Uber的投資人削減巨額虧損的壓力相吻合。自從5月上市后,Uber報出了數十億美元的虧損。今年第二季度,公司稱虧損了52.4億美元,這包括與上市相關的一次性成本。 公司第三季度的收入報告將在11月4日公布。 “這是另一種跡象,顯示Uber受到的削減成本和減少戰略性動議的壓力。”Wedbush證券的分析師丹·埃夫斯說,“達拉和他的團隊怕是要忙不過來,因為很顯然,Uber的近期增長并不支持這類擴大化的成本重構。” “一家公司在上市后持續舉步維艱,這是有麻煩的信號。” 上市以來,Uber的股價已經跌掉24%,至每股31.44美元。 股價的下滑,以及近期的多次裁員,對公司來說是非常負面的。Uber曾經是科技界的寵兒,但現在成了讓人警惕的反面教材,因為投資者會重新考慮,還要不要在虧錢的科技公司中大筆投錢。 埃夫斯說,這可能不會是Uber的最后一次裁員,因為Uber要改善財務狀況還需做得更多。但D.A. Davison的分析師湯姆·懷特認為,針對市場部門的裁員實際上可能是個積極的信號。它意味著美國市場競爭的緩和,或者說Uber已經達到了較高層次的國內消費者認知度。 他說:“聽起來,這應該是今年裁員三部曲的最后一步。” Uber一直試圖在市場上重新自我定義為“你日常生活的操作系統”。上個月,Uber舉辦了一個活動,推出了融合Uber Eats、自行車和踏板車、公共交通以及其核心的共享汽車的一款應用。Uber還推廣了貨運業務,并稱很快會建芝加哥總部。 幾周前,Uber還首推了Uber Works的應用軟件,讓打零工者與臨時工作配對——不過時間點很別扭,因為公司正在對抗一項加州法案,該法案可能把Uber的駕駛員歸為全職員工。本周初,Uber還宣布了收購Cornershop大部分股權的計劃,這是一家在線的生鮮食品供應商,開在智利、墨西哥、秘魯和多倫多。Uber的領導層此前曾經建議,公司應該考慮進入生鮮遞送服務業務。(財富中文網) 譯者:宣峰 ? |
Under pressure to rein in its huge losses, Uber has cut 350 jobs—its third round of job cuts in just three months. CEO Dara Khosrowshahi told employees in an email on Monday that the changes are part of a restructuring that’s aiming to “ensure the right people” are in the “right roles”—a similar explanation he’s given for the previous two cuts. “Days like today are tough for us all, and the [executive leadership team] and I will do everything we can to make certain that we won’t need or have another day like this ahead of us,” he said. The job cuts impact Uber’s self-driving unit, food delivery service, marketing, recruiting, and its core ride-hailing business. The news comes after Uber cut 400 employees from its marketing department in July as part of a restructuring. Two months later, the company laid off 435 people from its engineering and product teams. In June, Uber said it had nearly 27,000 employees. The latest round of layoffs also coincides with increasing pressure by investors on Uber to reduce its massive losses. The company has reported billion-dollar deficits since its initial public offering in May. During its second quarter, the company said it lost $5.24 billion, which included one-time costs associated with the IPO. The company is scheduled to report its third quarter earnings on Nov. 4. “This is another indicator of the pressure Uber is getting around cost cutting and reducing its strategic initiatives,” said Dan Ives, analyst at Wedbush Securities. “Dara and his team have their hands full as clearly Uber’s near-term growth is not supporting this bloated cost structure. “It’s a troubling sign for a company that continues to stumble since their IPO.” Since that IPO, Uber’s stock has dropped 24% to $31.44. That decline, coupled with the recent string of layoffs, is a huge reversal for the company. Once a tech darling, it has since become a cautionary tale as investors rethink their appetite for plowing their money into money-losing tech firms. Ives said this likely isn’t the last round of layoffs for Uber, which still has a lot of work to do to improve its financials. But Tom White, analyst for D.A. Davidson, said that the layoffs affecting the marketing division may actually be a positive sign. It could be a sign of tempering U.S. competition or that Uber has already achieved a high level of domestic consumer awareness. It “sounds like this is final step of three-phases of layoffs this year,” he said. Uber has been trying to remarket itself as “the operating system for your everyday life.” Last month, the company hosted an event in which it touted the integration of Uber Eats, bikes and scooters, public transportation, and its core ride-hailing app. It also boasted its Uber Freight business, which will soon have its own Chicago headquarters. A couple of weeks ago, Uber also debuted its Uber Works app to match gig workers with temporary jobs—odd timing, given that the company is currently fighting a California bill that may reclassify some its drivers as full-time employees. And earlier this week, Uber announced plans to acquire a majority stake in Cornershop, an online grocery provider in Chile, Mexico, Peru and Toronto. Uber’s leadership had previously suggested that the company was considering getting into the grocery delivery service business. |