研究公司Parks Associates的調(diào)查稱，智能手表中最熱門的應(yīng)用莫過于與健康和康體相關(guān)的應(yīng)用。

在擁有和使用智能手表的美國家庭中，有超過四分之三表示他們會(huì)利用其手表計(jì)步。另有60%的家庭用其監(jiān)測心律，53%的家庭使用其計(jì)算卡路里。在所有的智能手表所有者中，有41%稱其最常用的應(yīng)用都是用于計(jì)算卡路里或?qū)崿F(xiàn)減肥目標(biāo)。

Parks Associates高級分析師克里斯汀·漢尼奇在報(bào)告中指出：“隨著人們意識到健康體魄的好處，互聯(lián)健康和康體設(shè)備以及可穿戴設(shè)備的市場規(guī)模正在激增。”

蘋果、Fitbit和Garmin這樣的智能手表生產(chǎn)商可能會(huì)對這個(gè)數(shù)據(jù)感到些許吃驚，因?yàn)樗鼈円恢痹诓粩嗯υ鎏斫】岛涂刁w功能，并將其看作吸引新客戶最可行的方式。蘋果今年的新手表軟件將添加康體趨勢統(tǒng)計(jì)功能以及女性健康跟蹤功能，蘋果去年在手表中增加了心電圖功能。Fitbit則添加了其所稱的“PurePulse”心律應(yīng)用，以計(jì)算穿戴者在運(yùn)動(dòng)過程中處于不同心律區(qū)間的時(shí)長，可謂是心肺訓(xùn)練計(jì)劃塑形人士的福音。

盡管眾多設(shè)備都配備了計(jì)步和心律監(jiān)測功能，但用戶依然會(huì)安裝熱門智能手表應(yīng)用，例如在蘋果手表中安裝MyFitnessPal和Waterminder，或在Fitbit上安裝Eat Slow和Water Logged，以便自己能夠通過手表更加便捷地跟蹤其飲食和飲水量。

Parks Associates稱，約四分之一擁有寬帶服務(wù)的美國家庭至少有一塊互聯(lián)的智能手表或互聯(lián)的健康跟蹤器。

最新的趨勢顯示，智能手表所有者會(huì)購買訂閱服務(wù)，從而提供額外的健康跟蹤、指導(dǎo)和康體激勵(lì)。Fitbit上個(gè)月宣布了新的增值計(jì)劃，其價(jià)格為每月10美元，將為用戶提供詳細(xì)的健康報(bào)告和個(gè)性化的康體建議，并讓他們獲取所謂的健身方案，類似于醫(yī)療應(yīng)用Headspace提供的那種。

漢尼奇在報(bào)告中指出，“互聯(lián)康體市場新參與者的涌現(xiàn)，例如Peloton，向人們展示了硬件銷售之外的新業(yè)務(wù)模式。我們開始看到，互聯(lián)康體產(chǎn)品正在與訂閱服務(wù)、課程和其他在線和視頻流內(nèi)容進(jìn)行融合，從而提供持續(xù)的營收源。”（財(cái)富中文網(wǎng)）

譯者：馮豐

審校：夏林

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates.

More than three out of four heads of U.S. households who own and use a smartwatch said they track their steps with their device. Another 60% monitor their heart rates and 53% use the wrist-worn devices to count calories. Among all smartwatch owners, 41% say their most commonly used app is to count calories or reach weight loss goals.

“The market for connected wellness and fitness devices and wearables is surging as people realize their health benefits,” Kristen Hanich, senior analyst at Parks Associates, noted in the report.

The data should come as little surprise to smartwatch makers like Apple, Fitbit, and Garmin that have increasingly honed in on adding health and fitness features as the most likely way to attract new customers. Apple's new watch software this year is adding fitness trend statistics and female health tracking, while last year Apple added an electrocardiogram feature to the watch. And Fitbit has added what it calls the "PurePulse" heart rate app to calculate how much time the wearer spends in different heart rate zones during exercise, a boon to those who stay in shape using a cardio training program.

While many devices have built in step counting and heart rate monitoring, users are installing popular smartwatch apps like MyFitnessPal and Waterminder on the Apple Watch or Eat Slow and Water Logged on Fitbit to make it more convenient to track their food and water intake right on their wrist.

About one-quarter of U.S. households with broadband service own at least one connected smartwatch or connected fitness tracker, Parks Associates said.

The newest trend is smartwatch owners signing up for subscription services to provide additional health tracking, coaching, and fitness encouragement. Fitbit last month announced its new premium plan, which will cost $10 per month and offer detailed health reports, personalized fitness advice, and access to so-called wellness programs, like those on the meditation app Headspace.

The "emergence of new types of players in the connected fitness market–such as Peloton–shows the potential for new business models beyond hardware sales," Hanich said in the report. "We are starting to see connected fitness products paired with subscription services, classes, and other online and streaming content that lead to ongoing revenue.”