在周二近兩個小時的發布會上，蘋果公布了新iPhone 11系列手機、以健康為主打的第五代蘋果手表，以及有關其即將面世的游戲服務Apple Arcade和視頻流服務Apple TV Plus的重要細節。不過，一切盡在意料之中。

確實，一年一度的蘋果發布會缺乏驚喜元素。在發布會之前，有關蘋果對新iPhone的命名、所具有的功能，甚至其外觀設計都已遭到泄露。遭爆料的還包括蘋果第七代iPad。即便是以健康為主打的第五代蘋果手表也未能逃脫被劇透的命運，驚喜也就無所說起了。

但發布會還是得到了提姆·庫克和蘋果公司的傾情演繹。以下是iPhone 11發布會上蘋果公司公布的新產品和服務。

iPhone 11：價格、顏色、參數和大小

如預期的那樣，蘋果在周二的媒體發布會上公布了iPhone 11。

作為iPhone XR的繼任者，iPhone 11擁有6.1英寸的屏幕和后置雙攝的配置。這些攝像頭能夠為照片和視頻拍攝提供廣角和超廣角模式。蘋果對其前置自拍鏡頭進行了改進，添加了慢動作新功能。

在機身內部，iPhone 11則搭配了蘋果新A13仿生芯片，公司稱是全球智能手機界“最快”的處理器。公司還宣稱新iPhone的視頻游戲圖形處理性能也要好于其他任何智能手機。

蘋果的iPhone 11提供高達26小時的續航時間，有6種配色可供選擇，包括綠、黃、紅等。新手機將于9月20日上線，起價699美元，9月13日周五開始接受預訂，9月20日開賣。

iPhone 11 Pro：更加高端的手持設備

為了吸引那些希望購買更高端 iPhone 11手機的用戶，蘋果發布了iPhone 11 Pro 和iPhone 11 Pro Max。

iPhone 11 Pro 配備5.8英寸OLED屏，而iPhone 11 Pro Max的屏幕為6.5英寸，兩者的對比度均為200萬:1，能夠為屏幕帶來更好的亮度和觀感。

除了太空灰、銀和金色之外，蘋果表示還將在 iPhone 11 Pro后續產品中發布暗夜綠配色。與iPhone 11一樣，Pro系列也將搭配 A13仿生芯片，以獲得比去年iPhone XS和iPhone XS Max機型更好的性能。

Pro系列的三攝配置包括廣角和超廣角鏡頭，以及一顆長焦鏡頭，可用于遠景拍攝。蘋果表示，這些鏡頭將提供“專業攝像級別”效果。

iPhone 11 Pro售價999美元，iPhone 11 Pro Max售價1099美元。9月13日開始接受預訂，9月20日開賣。

第五代蘋果手表：常亮顯示終于來了

第五代新蘋果手表是公司首款支持常亮顯示的可穿戴設備。這一突破得益于一款更加節能的新屏幕技術。在這一技術的加持下，手表屏幕在常亮時無需耗費設備電量。蘋果宣稱其第五代蘋果手表可提供18小時的續航時間。

第五代蘋果手表的新羅盤功能可以讓人們更加輕松地在野外導航，而且蘋果表示，該設備配備了新安全功能，人們可在必要時撥打國際緊急救援電話。

此外，蘋果還公布了大量可供選擇的蘋果手表配色。公司將首次發售帶涂層的鈦合金版蘋果手表，以及陶瓷材質的白色蘋果手表。

第五代蘋果手表非蜂窩版起售價399美元，蜂窩板499美元，將于周二開始發售，9月20日登陸各大店面。

蘋果店面還將繼續銷售第三代蘋果手表（非第四代），起售價199美元。

iPad：更大、更好、更便宜

蘋果在iPhone 11發布會上公布了第七代iPad。

新iPad比上一代有著更好的性能，而且首次提供智能連接端口，用戶可連接鍵盤，將其當做筆記本來用。新iPad的屏幕也從第六代的9.7英寸擴大至10.2英寸。

不出意料，iPad采用了蘋果最近宣布的iPadOS操作系統，能夠讓設備使用Apple Pencil觸筆，以及新的多任務處理功能，后者可以讓用戶在操作系統中輕松地在多個應用中切換。

蘋果新iPad的零售起售價為329美元，教育客戶售價299美元，即日發售，并將于月底開始發貨。

Apple TV Plus：價格、發布日期和驚喜交易

蘋果接下來將注意力轉至Apple TV Plus，并播放了即將登陸該服務的原創節目《See》的新預告片。這部由杰森·莫瑪主演的電視劇發生在未來，那時，人類已經失去視力，直到有一天，生來具有視力的新生兒出現了。

蘋果首席執行官提姆·庫克表示，Apple TV Plus 的第一部電視劇將于11月1日上線，而且蘋果每個月都將增添更多的原創節目。與Apple Arcade一樣，Apple TV Plus的家庭訂閱費用為4.99美元/月。

庫克還表示，購買蘋果硬件的所有用戶，包括新iPhone或Apple TV，都將在購買時獲贈1年的Apple TV Plus服務。

Apple Arcade：“游戲開始”，9月19日上線

蘋果在iPhone 11發布會伊始介紹了其新游戲訂閱服務Apple Arcade。公司稱，該服務將推出100多款專屬游戲，可通過iPhone、iPad、Macs和Apple TV在內的蘋果設備暢玩。

如需登陸Arcade游戲，用戶必須前往應用商店，并點擊市場中的“Arcade”選項。已訂閱用戶可免費下載并暢玩游戲。

在演示中，蘋果邀請游戲開發商登臺展示其游戲，包括游戲開發商Konami的新作《Frogger》以及游戲開發公司卡普空的恐怖生存游戲《Shinsekai: Into the Depths》。

Apple Arcade將于9月19日上線。該服務在推出后將提供一個月的免費試用期，其家庭訂閱費用為4.99美元/月。

蘋果店面：搭配體驗

除了產品新聞外，蘋果周二還宣布了一些零售店面的改進舉措。

首先，其實體店面將設立Apple Watch工作室功能，客戶可借此搭配與其選購表帶顏色相匹配的iPhone外殼。蘋果還將在推出該體驗的線上互動服務。

此外蘋果還宣布，其旗艦店之一的曼哈頓第五大道的玻璃立方體店在經歷了兩年多的翻修之后，終于將在9月20日再次與世人見面。（財富中文網）

譯者：馮豐

Over a period of nearly two hours on Tuesday, Apple unveiled its new iPhone 11 lineup, the health-focused Apple Watch Series 5, and important details on its forthcoming Apple Arcade and Apple TV Plus services. But we expected that.

Indeed, the annual Apple event lacked the element of surprise. Prior to the show, word leaked on what Apple would name its newest iPhone, the features it would have, and even what its design would look like. Word also surfaced on Apple's new seventh-generation iPad. Even the health-focused Apple Watch Series 5 couldn't escape the churn of the rumor mill to create an element of surprise.

But Tim Cook and company did their level best. Here are the new products and services that Apple announced during its iPhone 11 event:

iPhone 11: Cost, colors, specs, and sizes

As expected, Apple unveiled the iPhone 11 at its press event on Tuesday.

The iPhone 11 is the successor to Apple's iPhone XR, with a 6.1-inch screen and dual cameras on the back. Those cameras offer wide and ultra-wide camera modes that can be used for both photos and videos. On the front, Apple has improved the selfie camera with a new slow-motion feature.

Inside, iPhone 11 boasts Apple's new A13 Bionic processor, which the company called the "fastest" processor in any smartphone in the world. Apple's device also promises better graphics performance for video games than any other smartphone.

Apple's iPhone 11, which will offer up to 26 hours of battery life, comes in six colors, including green, yellow, and red, among others. It'll be available on Sept. 20 with a starting price of $699. Pre-orders for the iPhone 11 start on Friday, Sept. 13. The device will go on sale on Sept. 20.

iPhone 11 Pro: A higher-end handset

In a bid to attract those who want a higher-end version of the iPhone 11, Apple showcased the iPhone 11 Pro and iPhone 11 Pro Max.

The iPhone 11 Pro has a 5.8-inch OLED screen to complement the 6.5-inch display in the iPhone 11 Pro Max. Both screens offer a contrast ratio of 2 million to 1, which should translate to bright and good-looking visuals on the screen.

In addition to the Space Gray, Silver, and Gold models, Apple said that it will also deliver a "midnight green" color for its iPhone 11 Pro lineup. And like the iPhone 11, the Pro models will run on Apple's A13 Bionic chip to deliver better performance than last year's iPhone XS and iPhone XS Max models.

The Pro lineup's three cameras will include wide and ultra-wide cameras, along with a telephoto lens for zoom far into the distance. Apple said that the cameras will combine to offer "pro photography" performance.

Apple will offer the iPhone 11 Pro for $999 and the iPhone 11 Pro Max at $1,099. Pre-orders will begin on Sept. 13 and the devices will go on sale on Sept. 20.

Apple Watch Series 5: An always-on screen, at last

The new Apple Watch Series 5 is the first wearable from the company to have an always-on display. This breakthrough comes from a new screen technology that makes it more power-efficient, so it can stay on without draining the device's battery. Apple is promising an 18-hour battery life in the Apple Watch Series 5.

A new compass feature in the Apple Watch Series 5 could make it easier to navigate on hikes and Apple said that the device has new safety features that allow for international emergency calling in times of need.

In addition Apple revealed plenty of Apple Watch Series 5 colors to choose from. For the first time, the company is offering a titanium model with a brushed coating. A new ceramic white version will also be available.

Apple Watch Series 5 will start at $399 for the non-cellular versions and $499 for the cellular options. The device will be available for purchase on Tuesday and in stores on Sept. 20.

Apple is also keeping the Apple Watch Series 3—not Apple Watch Series 4—on store shelves for a starting price of $199.

iPad: Bigger, better, and cheaper

Apple unveiled the seventh-generation iPad during its iPhone 11 event.

The new iPad comes with faster performance than the previous model and for the first time, a Smart Connector port, so users can attach a keyboard to the device to use it like a notebook. It also boosts the size of the screen from 9.7 inches in the sixth-generation model to 10.2 inches in this version.

Not surprisingly, the iPad works with Apple's recently announced iPadOS, allowing it to utilize the Apple Pencil stylus and a new multitasking feature that makes it easier to switch between multiple apps on the operating system.

Apple's new iPad will start at $329 for consumers and $299 for education customers. It's available to purchase now and will start shipping at the end of the month.

Apple TV Plus: Price, launch date, and a surprise deal

Apple next turned its attention Apple TV Plus with a new trailer for an upcoming original show for the service called See. The Jason Momoa-helmed show is set in a future in which humans can no longer see, until children are born with sight, that is.

Apple CEO Tim Cook said that the first Apple TV Plus shows will be available on Nov. 1 and the company will add more original programming each month. Like Apple Arcade, Apple TV Plus will be available for $4.99 per month with a family subscription.

Cook also added that anyone who buys Apple hardware, including a new iPhone or Apple TV, will get one free year of Apple TV Plus with their purchase.

Apple Arcade: 'Game on,' starting Sept. 19

Apple kicked off its iPhone 11 event with talk of its new game-streaming service Apple Arcade. The company said that Apple Arcade will be available with more than 100 exclusive games that will all be playable Apple's hardware, including iPhone, iPad, Macs, and Apple TV.

To access Arcade games, users will go to the App Store and tap the "Arcade" option in the marketplace. Those with a subscription will be able to download and play those games without an additional charge.

During the presentation, Apple invited game developers on stage to showcase their games, including a new Frogger title from developer Konami and Shinsekai: Into the Depths, a survival horror title from developer Capcom.

Apple Arcade will be available starting Sept. 19. The service will be available on a family subscription for $4.99 per month, and will offer one month free at launch.

Apple Stores: A fitting experience

In addition to its product news, Apple said Tuesday it is making some improvements to its retail locations.

First, its physical stores will now have an Apple Watch studio feature, where customers will be able to pair the iPhone case they want with a watchband of their choice. An interactive version of the experience will also be available online.

Also, Apple's glass cube Fifth Avenue store in Manhattan, one of its flagship locations, will finally re-open—after more than two years of renovations—on Sept. 20, the company said.