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重制版實景真人電影,人們真的愛看嗎?

重制版實景真人電影,人們真的愛看嗎?

Michal Lev-Ram 2019-07-25
一位媒體分析師表示:“人們對于原版動畫如此之喜愛,以至于電影公司很難達到粉絲的期許。”

迪士尼公司的翻拍電影《獅子王》。圖片來源:Courtesy Everett Collection

翻拍自迪士尼1994年音樂動畫片的電影《獅子王》(The Lion King)實際上并沒有取得太大的成功。

這個有關幼獅成長經歷的翻拍暖心影片在一開始有著不俗的票房:中國7月中旬的首映周末票房達到了近5500萬美元(該影片在其他市場的上映時間為7月19日)。但影評人對于新電影的態度可謂是不慍不火,他們在稱贊其視覺效果的同時卻批評其“缺乏活力,不夠走心”。

Comscore的一位高級媒體分析師保羅·德加拉貝迪安表示:“人們對于原版動畫如此之喜愛,以至于電影公司很難達到粉絲的期許。”

誠然,粉絲們會走進影院觀看這部熟悉作品的高科技重制版,至少在中國的首映周末是這樣。但即便在全球其他地區也出現同樣的情況,此類經典的翻拍也有可能最終為迪士尼的傳世佳作帶來負面影響。

這家因米老鼠而聞名的公司僅在今年就推出了兩部類似的電影,均通過“真人版”的方式呈現,它們分別是《小飛象》(Dumbo)和《阿拉丁》(Aladdin)。(真人版融合了真實攝影、攝像制作以及計算機生成的圖像。)影評人對這兩部電影的打分遠低于其原作。作為1941年的經典電影,《小飛象》在爛番茄的新鮮度為98%,而翻拍版為47%。新《阿拉丁》有著類似的遭遇:1992年的原創動畫在爛番茄的新鮮度為94%,而最近的新版為56%,不過它卻在全球攬獲了近10億美元的票房。

迪士尼陸續還會推出更多高科技翻拍電影,包括《花木蘭》(Mulan)和《小美人魚》(The Little Mermaid)。但要想征服觀眾和影評人的心,光靠視覺效果是不夠的。(財富中文網)

本文另一版本登載于《財富》雜志2019年8月刊。

譯者:馮豐

審校:夏林

Walt Disney’s remake of the 1994 animated musical, The Lion King, hasn’t exactly been a roaring success.

The photorealistic version of the heartwarming tale about a lion cub’s journey to adulthood had a healthy box office start: Its opening weekend in China in mid-July raked in nearly $55 million (the film launches in other markets on July 19). But critics have been lukewarm on the new film, heralding it for its visual effects while at the same time poo-pooing its lack of “energy and heart.”

“People love the original so much that it’s really hard to live up to what fans are looking for,” says Paul Dergarabedian, a senior media analyst at Comscore.

To be sure, fans showed up to see the new, high-tech version of the familiar franchise—at least on opening weekend in China. But even if they continue to do so elsewhere in the world, there’s a risk that these kinds of remakes will ultimately taint Disney’s legacy.

The Mouse House came out with two other similar movies, both shot in so-called “live action” method, this year alone: Dumbo and Aladdin. (Live action utilizes real-life photography and videography combined with computer-generated images.) Critics ranked both movies considerably lower than their predecessors. Dumbo, the 1941 classic, has a Rotten Tomatoes score of 98%, while its remake’s score is 47%. The new Aladdin suffered a similar fate: The original, which came out in 1992, scored 94% on Rotten Tomatoes, while the more recent version is at 56%—despite bringing in nearly $1 billion in worldwide box office receipts.

Disney has even more high-tech remakes in the works, including an updated Mulan and The Little Mermaid. But it will take more than visual effects to dazzle audiences and critics.

A version of this article appears in the August 2019 issue of Fortune.

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