必勝客（Pizza Hut）正在著手對其招牌菜之一進行調整。他們宣布了修改原味鐵盤比薩（Original Pan Pizza）配方的計劃，且立刻生效。

這家連鎖店改進了醬料和比薩餅面上的奶酪，還使用了一種新的鐵盤，從而讓餅皮更加酥脆。（公司至少暫時性地降低了價格，從而為新比薩營造聲勢。）

必勝客的首席品牌官瑪麗安·拉德利在聲明中表示：“那些讓必勝客享譽全球的產品，在必勝客有著悠久的歷史。原味鐵盤比薩的誕生顯然是歷史清單上最為耀眼的一項。將這款必勝客最具標志性的餐品回爐再造，是我們面向消費者的又一次心跡袒露：我們公司永遠將比薩放在首位，絕不會在風味上自我滿足。”

推出這款新式鐵盤比薩是必勝客在競爭加劇之下的舉措。由于達美樂（Dominos）采用了移動應用等新技術，公司去年銷售額激增，股價也上漲31%。與此同時，棒約翰（Papa John’s）似乎已經渡過了最為困難的時期，開始有好轉的跡象。

盡管必勝客在2018年第四季度增長乏力。但最近與美國全國橄欖球聯盟（NFL）的合作和啤酒配送等新服務的加入可能有助于業績的反彈。如果比薩愛好者愿意為新配方買單，局勢扭轉的速度還會更快一些。

必勝客的烹飪創新和戰略高級主管彭尼·沙欣表示：“我們知道風味是消費者最為看重的。我們在改良這款深受喜愛的比薩上投入了大量的精力與愛意。”（財富中文網）

譯者：嚴匡正

Pizza Hut is altering one of its signature dishes, announcing plans to change the recipe for its Original Pan Pizza, effective immediately.

The chain has revamped its sauce and the cheese topping on the pie, as well as using a new type of pan that results in a crisper crust. (It’s also lowering the cost, at least temporarily, to build momentum for the pizza.)

“Pizza Hut has a rich history of things we’re known for, and creator of the Original Pan Pizza is certainly at the top of the list,” said Marianne Radley, chief brand officer at Pizza Hut in a statement. “Re-inventing our most iconic Pizza Hut menu item is just another way we’re showing our customers that as a company we’re about the pizza first and will never become complacent when it comes to taste.”

The new pan pizza comes as Pizza Hut faces increased competition from its rivals. Dominos shares increased 31% last year, as sales soared, in part because of the company’s use of technology, such as its moble app. Papa John’s, meanwhile, seems to have the worst of its problems behind it and is showing signs of a turnaround.

Pizza Hut, though, had a flat fourth-quarter of 2018. A recent partnership with the NFL and adding services such as beer delivery could help spur a rebound. And should pizza lovers take to the new recipe, it could help turn things around even quicker.

“We know that taste is king for our customers,” said Penny Shaheen, senior director of culinary innovation and strategy at Pizza Hut. “We’ve put a lot of energy and love into refining this beloved pizza.”