谷歌（Google）向中國第二大網(wǎng)絡(luò)零售商京東啟動了一項5.5億美元的投資。

在該戰(zhàn)略合作中，谷歌此項投資將換來京東2700萬股新發(fā)售的A類普通股，相當(dāng)于京東不到1%的股份。除了資金投入以外，合作還包括京東產(chǎn)品上架谷歌銷售平臺，以及兩家的互補共贏——谷歌的市場范圍與分析能力聯(lián)合京東在物流和倉儲管理方面的專長。

兩家企業(yè)都有充分理由聯(lián)手。原因如下：

擊敗各自對手

聯(lián)合谷歌，京東就能采取一系列舉措以戰(zhàn)勝阿里巴巴——中國最大的電商平臺，也是京東在亞洲市場最大的對手。同時，谷歌必須在商品搜索方面奪回被美國電商巨頭亞馬遜（Amazon）搶占的份額，才能在該領(lǐng)域占有一席之地。京東有豐富的商品，谷歌有市場份額，優(yōu)勢互補就能達成共贏。

避開貿(mào)易戰(zhàn)

面對中美政府日益嚴(yán)峻的貿(mào)易戰(zhàn)，兩國企業(yè)都深感擔(dān)憂。京東聯(lián)手谷歌，前者可以打開美國市場，后者則能在中國站穩(wěn)腳跟。此前，谷歌由于拒絕對顯示內(nèi)容進行審查，多數(shù)業(yè)務(wù)被禁而難以在華開展商業(yè)活動。

走向世界

貿(mào)易戰(zhàn)有也好，無也罷，谷歌和京東迫切渴望躋身彼此市場。谷歌正在全亞洲加大投資力度，包括傳聞中擬針對印度電商企業(yè)Flipkart的一項投資。而京東要對付以國內(nèi)人口為主要受眾的阿里巴巴，國際市場就成了其戰(zhàn)略核心。（財富中文網(wǎng)）

譯者：沈昕宇

Google is investing $550 million in JD.com, China’s second-largest online retailer.

The strategic partnership will see Google’s investment rewarded with 27 million newly-added class A ordinary shares in JD.com, a less than 1% stake in the company. Beyond the cash investment, the deal will include the promotion of JD goods on Google’s shopping service and a mutually beneficial combination of Google’s market reach and analytical capabilities with JD.com’s expertise in logistics and inventory management.

Both companies have strong reasons to enter a partnership with one another. Here’s why.

To beat their rivals

The partnership with Google will help JD.com launch a serious campaign to unseat Alibaba, China’s largest e-commerce site and JD.com’s biggest rival in Asian markets. Meanwhile, Google needs to win back product searches from American e-commerce giant Amazon if it hopes to stay relevant in the space. JD.com’s product range and Google’s market share will help both companies achieve their goals.

To bypass a trade war

Chinese and American companies alike are anxious about growing tensionsbetween the Chinese and American governments over trade. The Google-JD.com partnership could help JD.com keep an open channel to the U.S. and would give Google a foothold in China, where it’s had trouble conducting business as most of its services are blocked because it won’t censor results.

To go global

Trade war or not, Google and JD.com desperately want to gain traction in each other’s markets. Google is increasing its investments across Asia, including a rumored deal to invest in the Indian e-commerce company Flipkart. Global markets are also core to JD.com’s strategy to take on Alibaba, which mainly caters to domestic Chinese audiences.