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顛覆者來了!蘋果或將推出新聞付費訂閱服務

顛覆者來了!蘋果或將推出新聞付費訂閱服務

Don Resinger 2018年04月24日
新近報道顯示,蘋果公司盯上了媒體行業。

彭博社報道援引知情者稱,美國科技巨頭蘋果計劃推出月度訂閱服務,向用戶提供雜志內容。報道稱,在蘋果新聞應用Apple News訂閱后,用戶就可以閱讀多家雜志和新聞媒體的付費內容。訂閱服務部分收入分給內容提供方。

Apple News是蘋果iOS移動操作系統2015年上線的一款應用。用戶可在應用里搜索多個來源的內容,可訂閱免費內容,也能隨時查看訂閱刊物最新更新。Apple News還有推薦功能,能根據用戶偏好針對性推薦內容。

蘋果并未確認Apple News新服務的計劃。但今年3月收購初創公司Texture時蘋果曾暗示,新聞訂閱方面或有所行動。Texture用戶可訂閱超過200多家雜志,用戶通過Texture應用就能閱讀內容。每月只需花9.99美元,用戶就可以盡情閱讀雜志。

彭博社的消息人士透露,蘋果已將Texture的團隊整合到Apple News部門中。據彭博報道,蘋果完成收購后裁撤了20名Texture的員工。

若彭博社上述報道屬實,蘋果就將運用Texture的服務打造自己的新聞訂閱服務。

不過,這項新業務還有諸多疑問。據彭博社消息,蘋果將在今年晚些時候正式推出,具體時間未知。而且目前尚不清楚定價,以及會有多少發行方愿意參與。

今年6月,蘋果將舉行一年一度的全球開發者大會。蘋果素有在活動期間發布新軟件和服務的傳統。蘋果可能會在今年的開發者大會上透露有關新服務的消息。(財富中文網)

譯者:Pessy

審校:夏林

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The tech giant is planning to launch a monthly subscription service that would give users access to magazine content, Bloomberg is reporting, citing people who claim to have knowledge of the plans. Customers would subscribe to a premium Apple News offering that would give them access to paid media content from a variety of magazines and news outlets. Apple would then share a portion of that revenue with those publishers, the report says.

Apple News launched in 2015 as an app available on the company’s iOS mobile operating system. From the app, users can search for content from a variety of sources. Users can also subscribe for free to content to always see the latest from a respective publication. Apple News also includes a recommendation feature that surfaces content based on a user’s tastes in news.

While Apple hasn’t confirmed its plans for Apple News, the company in March signaled that it could be moving towards a news subscription model when it acquired the startup Texture. The service gives users the option to subscribe to more than 200 magazines and read their content via the Texture app. The service costs $9.99 per month for access to as many magazines as users want.

According to Bloomberg‘s sources, Apple has integrated the former Texture team into its Apple News division. The company also laid off 20 former Texture employees after its acquisition, according to Bloomberg.

If the Bloomberg report is accurate, it would appear that Apple is using the Texture service to build its news subscription offering.

Still, questions abound. According to Bloomberg‘s sources, Apple’s service will launch sometime later this year, but exactly when is unknown. It’s also unclear how much the service might cost and which publishers will be participating.

Apple will be holding its annual Worldwide Developers Conference in June, where it typically announces new software and services. It’s possible the company could shed some light on its news plans at that event.

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