如果大家曾經在梅西百貨排長隊等結賬，一邊跺腳一邊不?？词直?，請放心，以后不會了。因為梅西百貨首席執行官已深刻了解顧客的痛苦。

在包含圣誕假期的季度中，梅西百貨實現三年來首次可比銷售額增長。為了鞏固成績，也為了改善自身業務，該公司采取的新措施之一是在部分門店試用移動結賬，還計劃在旗下約650家門店中的450家推廣。

現在顧客可以用梅西百貨購物app掃描商品，結算并付款，然后進入服務中心的快速通道。購物者向店員出示app，核對手中的商品并移除安全標簽后就可以離開。

梅西百貨CEO杰夫·甘內特在本周二的投資者會議上表示：“要說起目前門店的最大痛點，就是結賬的過程。找收銀臺很讓人頭疼。收銀員在嗎？要排長隊嗎？我得等多長時間才能結完賬？”

《財富》雜志讀者、研究機構Retail Eye聯合創始人麗莎·沃爾特斯給我們發來一張華盛頓州貝爾維尤市梅西百貨的照片：

If you’ve ever found yourself stuck in a long checkout line at Macy’s , tapping your feet and looking at your watch every two seconds, please know the department store operator’s CEO feels your pain.

As part of Macy’s ongoing efforts to improve its business and build on its first quarter of comparable sales growth in three years over the holidays, the retailer is testing out mobile checkout at some stores, with a plan to offer the service at 450 of its 650 or so Macy’s stores.

A customer would use his or her Macy’s shopping app to scan items, ring up the bill and pay it and then go to an express line at a service center. There, the shopper would present the app to an employee, who would then count items in the bag and remove security tags on the items before sending the shopper on his or her way.

“If you want to talk about the single biggest pain point in our stores right now, it’s the checkout process,” Macy’s Inc chief executive Jeff Gennette told an investor conference on Tuesday. “It’s finding the register. Is there going to be somebody there? Is there a long line of customers and how long is it going to take me to get out?”

One reader, Lisa Walters, co-founder of research firm Retail Eye, sent us this picture of a sign at the Macy’s in Bellevue, Washington:??

甘內特一年前上任，之后一直在全面調整梅西百貨的門店運作方式，移動結賬就是創新舉措之一。梅西百貨上個月披露，在截至2月1日的假期季中，可比銷售額上升1.3%，這是2014年以來該公司首次實現假期季銷售增長。不過，零售行業在假期中整體表現強勁，相比之下梅西百貨的增速依然緩慢，也落后于塔吉特和科爾百貨等對手，梅西百貨仍面臨持續求變的壓力。

《財富》雜志上個月率先報道，梅西百貨稱今年在門店和電子商務方面的資本支出將達到10.5億美元，比去年增加1.5億。其中很大一部分將用于移動結賬等創新，還有“Growth50”項目正在測試的其他多項措施。項目目標是在今年把梅西百貨在新澤西州伍德布里奇鎮一家門店的測試結果推廣到50家門店，從而為2019年在另外數百家門店推進創新措施奠定基礎。

在甘內特主持下，梅西百貨正努力重獲購物者青睞，店內增加獨家商品，全店層面規劃和采購時更加去中心化，削減店面數量的同時讓店內充滿活力且整潔有序。他承認，顧客選擇去別處購物非常容易，而且確實經常改去別家店。

他說：“顧客已然用腳投票?！保ㄘ敻恢形木W）

譯者：Charlie

審校：夏林

?

The mobile checkout is but one initiative in an overhaul to how Macy’s stores operate since Gennette took the reins a year ago. Last month, Macy’s reported comparable sales rose 1.3% in the holiday quarter that ended on Feb. 1, its first quarter of growth since late 2014. Still, that was a tepid pace in relation to the overall retail industry’s strong holiday season and below that of rival’s such as Target and Kohl’s, putting pressure on Macy’s to keep making changes.

Last month, as first reported by Fortune, Macy’s said it was spending $1.05 billion on capital expenditures this year, or $150 million more than last year, on its stores and e-commerce. Much of that will go to initiatives such as the mobile checkout and many others that Macy’s is testing as part of its “Growth50.” That project aims to roll out things Macy’s has been trying out at a store in Woodbridge, N.J. to 50 Macy’s stores this year as a launching pad for a series of initiatives it wants to roll out to hundreds more stores in 2019.

On Gennette’s watch, Macy’s is looking to win its way back into shoppers’ graces with more exclusive product, more decentralized planning and buying at the store level and fewer but more dynamic and neater stores. He acknowledged how easily Macy’s shoppers can, and often do, go elsewhere.

“Customers have put us on notice,” he said.