蘋果可能大幅刪減iPhone X產(chǎn)量
根據(jù)《日經(jīng)新聞》(Nikkei)上周一報(bào)道,蘋果(Apple Inc)已經(jīng)通知供應(yīng)商,將把首季iPhone X的生產(chǎn)目標(biāo)降低一半至2,000萬(wàn)部,報(bào)道并未援引消息源。 報(bào)道指出,削減生產(chǎn)目標(biāo)是因?yàn)樵摽钍謾C(jī)在歐洲、美國(guó)和中國(guó)假日購(gòu)物季的銷量低于預(yù)期。 報(bào)道補(bǔ)充稱,蘋果預(yù)計(jì)會(huì)把低價(jià)款機(jī)型如iPhone 8、iPhone 8 Plus以及iPhone 7的總產(chǎn)量維持在3,000萬(wàn)部。 蘋果日本應(yīng)《日經(jīng)新聞》的要求做出了回應(yīng),表示將會(huì)向總部確認(rèn)細(xì)節(jié)。 由于不在正常營(yíng)業(yè)時(shí)間,路透社(Reuters)并未立刻獲得蘋果美國(guó)總部對(duì)于此事的評(píng)論。(財(cái)富中文網(wǎng)) 譯者:嚴(yán)匡正? |
Apple Inc has notified suppliers that it will halve its iPhone X production target for the first quarter to around 20 million units, Nikkei reported on Monday without citing a source. The cut was prompted by slower-than-expected sales in the holiday shopping season in Europe, the United States and China, Nikkei reported. The report added that Apple is expected to maintain a total production target of 30 million units for lower priced models such as the iPhone 8, iPhone 8 Plus and iPhone 7. Apple Japan replied to Nikkei’s request for comment by stating that it would confirm the details with headquarters. Reuters could not immediately reach Apple’s U.S. headquarters for comment outside regular business hours. |
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