科技或相關(guān)領(lǐng)域的大多數(shù)從業(yè)者都知道Slack，不管大公司還是小公司里，人們都在用這款熱門聊天應(yīng)用。聽沒(méi)聽說(shuō)過(guò)Zoom呢？或者Umbrella，還有Teladoc？

云身份管理公司Okta追蹤數(shù)千名企業(yè)客戶使用的情況，最新調(diào)查顯示，這三款產(chǎn)品在企業(yè)用戶中迅速躥紅。

Okta首席執(zhí)行官托德·麥金儂告訴《財(cái)富》雜志：“真正有意思的是突然冒出的新應(yīng)用。現(xiàn)在用Slack已經(jīng)很平常了，兩年前剛出現(xiàn)時(shí)也是讓人眼前一亮，2015年用戶數(shù)據(jù)曾出現(xiàn)陡然上升。反觀現(xiàn)在也是一批公司涌現(xiàn)，比如Zoom和其他幾家，不久之前還沒(méi)人聽說(shuō)過(guò)。”

不過(guò)老實(shí)說(shuō)，Zoom剛剛向紅杉等投資者募集了1億美元，所以最近有些名氣。Okta的調(diào)查顯示，這家公司確實(shí)發(fā)展迅速。Okta的總部設(shè)在舊金山，用戶可以通過(guò)其云工具用同樣的用戶名和密碼登陸許多應(yīng)用，因此Okta清楚客戶都在使用哪些軟件。

思科的Umbrella是本次調(diào)查中增長(zhǎng)第二快的企業(yè)應(yīng)用，其功能是保障一系列設(shè)備的安全，開發(fā)者是思科兩年前收購(gòu)的OpenDNS。

Teladoc是一家遠(yuǎn)程醫(yī)療公司，醫(yī)生可以用來(lái)實(shí)現(xiàn)虛擬問(wèn)診，這是Okta調(diào)查中成長(zhǎng)最快的個(gè)人應(yīng)用。所謂個(gè)人應(yīng)用是指工作中偶爾可能會(huì)使用的，比如查看信用卡賬單，或者預(yù)約餐廳酒店之類，但基本上公司不鼓勵(lì)（也不會(huì)報(bào)銷）。

本次調(diào)查中脫穎而出的其他個(gè)人app應(yīng)用來(lái)自州立農(nóng)業(yè)保險(xiǎn)公司、美國(guó)運(yùn)通以及從事在線邀請(qǐng)和活動(dòng)服務(wù)的Eventbrite。Okta之所以能追蹤個(gè)人應(yīng)用使用情況，主要因?yàn)橛脩粲肙kta的服務(wù)管理企業(yè)和非企業(yè)app中的用戶名。

總的來(lái)說(shuō)，人們用的最多的應(yīng)用是微軟的Office 365，隨后是Salesforce.com、Box、Amazon Web Service、G Suite、現(xiàn)已并入SAP的Concer以及Atlassian的JIRA。

微軟Office 365和谷歌G Suite在文字處理、電子郵件和電子表格領(lǐng)域是競(jìng)爭(zhēng)對(duì)手；銷售和營(yíng)銷人員用Salesforce開展工作；Box是云存儲(chǔ)和文件同步軟件；AWS向開發(fā)者提供一系列服務(wù)；JIRA則用于軟件開發(fā)項(xiàng)目跟蹤。

列表內(nèi)容多樣，說(shuō)明Okta確實(shí)能深入到企業(yè)各職能團(tuán)隊(duì)使用情況。

對(duì)長(zhǎng)期觀察科技行業(yè)的人來(lái)說(shuō)，讓人感興趣的是一些小型創(chuàng)新應(yīng)用在微軟、谷歌和SAP等軟件巨無(wú)霸面前能否穩(wěn)住陣腳。小公司今后能否茁壯成長(zhǎng)還說(shuō)不準(zhǔn)，因?yàn)榇蠊疽坏┌l(fā)現(xiàn)初創(chuàng)企業(yè)在某個(gè)領(lǐng)域取得了進(jìn)展，往往就會(huì)加入競(jìng)爭(zhēng)。看看去年11月微軟為了對(duì)付Slack而推出Microsoft Teams就知道了。

雖然另一家企業(yè)應(yīng)用調(diào)查公司Spiceworks預(yù)計(jì)，微軟Microsoft Teams明年底使用量將超過(guò)Slack和谷歌Hangouts，但判斷該領(lǐng)域的競(jìng)爭(zhēng)形勢(shì)為時(shí)尚早。

不過(guò)，Box首席執(zhí)行官亞倫·李維對(duì)《財(cái)富》雜志表示，在當(dāng)前的云計(jì)算時(shí)代，公司可以方便地組合對(duì)接許多提供商的產(chǎn)品，這對(duì)小公司有利，只要能保持創(chuàng)新就可以。

這是Okta三年來(lái)的第三次調(diào)查。雖然未說(shuō)明樣本數(shù)量，但兩年前它收集了2500名客戶在4000款應(yīng)用上的數(shù)據(jù)，涵蓋了數(shù)百萬(wàn)次用戶登錄情況。從那時(shí)起數(shù)字一直在上升，但Okta并未公布具體數(shù)據(jù)。（財(cái)富中文網(wǎng)）

譯者：Charlie

審校：夏林

Most people who work in or around the tech sector know about Slack, the hot chat app used by businesses of all sizes. But what about Zoom? Or Umbrella? or Teladoc?

Use of all three of those products is on a tear among business users, according to a new survey by cloud identity management company Okta, which tracks app usage among its thousands of business customers.

"What's really interesting is what companies pop up," Okta chief executive Todd McKinnon told Fortune. "Slack is not surprising now, but two years ago it was, and it skyrocketed in our data in 2015. Fast forward to now and here's a set of companies, Zoom and a couple others that none of us had heard of not long ago."

To be fair, Zoom just raised $100 million from Sequoia and other backers, and so has gotten some buzz of late. But it is definitely on its way up, according to the survey. San Francisco-based Okta provides cloud-based tools that enable users to sign into many applications with one log-on and password and as such it gets a good view into what software its customers are using.

Cisco (csco) Umbrella, was the second fastest growing business app overall in the survey. It provides security for a wide range of devices and comes out of Cisco's acquisition of OpenDNS two years ago.

Teladoc, a "telemedicine" company that enables virtual visits with doctors, was the fastest growing personal app in Okta's universe. A personal app is one that you might use at work—to check you credit card statement, or book a reservation—but is technically not blessed (or paid for) by the corporate overlords.

Other apps in that category that showed up in the survey come from State Farm Insurance, American Express (axp), and Eventbrite, the online invitation and event service.. The reason Okta can track the use of these personal apps is that customers use Okta's service to manage their identities across all business and non-business applications/

The most used app overall was Microsoft Office 365, followed by Salesforce.com; Box (box); Amazon (amzn)Web Services; G Suite; Concur, now part of SAP, and Atlassian (team) JIRA.

Microsoft Office 365 and Google G Suite compete in the word processing, email, spreadsheet productivity categories. Salesforce is used by sales and marketing people to do their jobs. Box is cloud-based storage and file synchronization software; AWS is a slew of developer focused services; and JIRA tracks software development projects.

That's a diverse list which indicates that Okta reaches across a full spectrum of work groups within an organization.

What's interesting to a long-time tech watcher is whether smaller, innovative apps like some of those those mentioned can continue to hold their own against software behemoths like Microsoft (msft) , Google(googl) and SAP(sap) over time. It's unclear whether a small company can prosper going forward given that once the big guys see a startup making progress in a given arena, they tend to jump into that arena themselves. Witness the November launch of Microsoft Teams to take on Slack.

It's too early to tell how that particular race is going although Spiceworks, another company that polls businesses about their tech habits, predicts Microsoft's Microsoft Teams will surpass both Slack and Google Hangouts in usage by the end of next year.

But Box chief executive Aaron Levie told Fortune that the modern era of cloud computing, which enables businesses to mix-and-match offerings from many vendors relatively easily, bodes well for the smaller companies as long as they keep innovating.

This is Okta's third survey in three years. While it did not specify sample size, two years ago it gathered data from 2,500 customers across 4,000 apps—factoring in millions of user logins. Those numbers have grown since then, but Okta would not specify them.