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華為打破美國市場堅冰,超越蘋果在即

華為打破美國市場堅冰,超越蘋果在即

Aaron Pressman 2017年08月09日
余承東曾對《財富》表示,華為將努力在明年超過蘋果的的市場占有率。

中國通訊設(shè)備巨頭華為在國際市場上一直大踏步前進(jìn),只在進(jìn)軍美國上遭遇了挫折。不過這種情況似乎也將出現(xiàn)轉(zhuǎn)機,據(jù)報道,該公司已經(jīng)接近與美國電話電報公司達(dá)成協(xié)議,在美國銷售其旗艦機型。這將會成為華為與美國運營商簽訂的第一份協(xié)議。

幾個月來,AT&T都在測試用于公司網(wǎng)絡(luò)的華為手機和其專利的麒麟手機芯片。科技新聞網(wǎng)站The Information上周五報道稱,如今雙方即將達(dá)成協(xié)議,2018年上半年,華為旗艦機將可以在AT&T的無線運營店中直接銷售給顧客。

五年前,華為在全球手機銷售額中貢獻(xiàn)的比例不足1%,但截至去年,他們已經(jīng)成為了全球第三大手機廠商,市場份額達(dá)到10%,僅次于蘋果和三星。然而,他們的大部分增長都來源于中國的本土市場和其他的發(fā)展中國家。華為消費電子產(chǎn)品部門的主管余承東曾對《財富》表示,他的目標(biāo)是讓公司在明年的某個時候超過市場占有率15%的蘋果。

為了進(jìn)入美國市場,華為推出了搭載萊卡攝像頭等優(yōu)秀特質(zhì)的高端機型。然而今年2月,公司在巴塞羅那推出新款旗艦機P10時,沒有表明它何時能在美國上市。公司的中端機型Mate 9并未通過運營商銷售,不過在亞馬遜和百思買的網(wǎng)站上已經(jīng)可以買到。他們還邀請了前蘋果Mac代言人賈斯汀·朗來拍攝廣告。

華為拒絕回應(yīng)關(guān)于AT&T的傳言,不過公司表示:“在美國市場,我們把重點放在開放渠道上,我們的Mate 9、Matebook X、MediaPad和Watch 2等旗艦產(chǎn)品都在上面得到了相當(dāng)正面的評價。”

AT&T也拒絕對傳聞做出評論。

華為主要是通過網(wǎng)絡(luò)銷售未上鎖的手機,這樣產(chǎn)生的銷售額無助于他們趕超蘋果。公司之前曾計劃為谷歌制造Nexus手機,但由于該手機銷量不佳,計劃也隨之?dāng)R淺。之后,在最新的Pixel系列手機上,谷歌不希望產(chǎn)品帶有華為的商標(biāo),這也導(dǎo)致華為退出了該項目。

Jackdaw Research的首席分析師賈恩·道森指出,聯(lián)手AT&T會是“一筆大生意”。他在對這項交易的研究筆記中寫道:“這次協(xié)議和美國四大運營商支持摩托羅拉Z2 Force,預(yù)示著在一段時期的精簡和聚焦之后,美國的大型運營商開始擴大提供的智能手機款式,這種情況還是第一次真正出現(xiàn),而且可能已經(jīng)持續(xù)一陣子了。”(財富中文網(wǎng))

譯者:嚴(yán)匡正

Chinese telecommunications equipment giant Huawei has been making big strides in the global mobile phone market except in the United States. But that may be about to change as the company is reportedly on the verge of a deal with AT&T to sell its flagship phones here, marking its first deal with a U.S. carrier.

For several months, AT&T has been testing Huawei's phones and its proprietary Kirin mobile phone chip set for use on AT&T’s network. Now a tentative deal is in place for AT&T to sell Huawei's flagship phones in its wireless stores directly to customers in the first half of 2018, the tech news site The Information reported on Friday.

Huawei had less than a 1% share of global mobile phone sales five years ago, but by last year, built itself into the third-largest seller overall by capturing 10% of the market and trailing only Apple and Samsung. But most of the gains so far have been in its home market of China and other developing nations. Richard Yu, who heads the company’s consumer electronics unit, has told Fortune that he’s aiming to pass Apple and its 15% share sometime next year.

To crack the U.S. market, Huawei has been offering higher end models with premium features like Leica cameras. But when it introduced its new flagship, the P10, in Barcelona in February, it didn’t have anything to say about when it would be available in the U.S. A mid-tier model, the Mate 9, is not sold by carriers but unlocked in the U.S. on sites like Amazon and Best Buy, and backed by ads starring actor and former Apple Mac pitchman Justin Long.

Huawei declined to comment on the AT&T rumor, but said: "In the U.S. market, we are focused on the open channel, where our flagship products including the Mate 9, Matebook X, MediaPad and Watch 2, have received very positive feedback."

AT&T declined to comment.

Huawei's mostly-online, unlocked effort hasn’t produced anywhere near the volume of sales that it needs to overtake Apple. An earlier plan to make Nexus phones for Google ran aground when sales failed to take off. Then on the latest Pixel line, Google didn’t want Huawei’s brand to appear on the devices, prompting Huawei to drop the project.

Adding AT&T would be "kind of a big deal," notes analyst Jan Dawson, chief analyst of Jackdaw Research. "Between this and the availability of the Motorola Z2 Force on all four major carriers, we’re potentially entering the first real phase of expansion in the US smartphone lineups offered by major carriers in quite some time, following a period of simplification and focus," he writes in a research note about the deal.

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