面對(duì)Snap Inc旗下增長(zhǎng)迅速的社交應(yīng)用Snapchat以及Facebook的激烈競(jìng)爭(zhēng)，今年第二季度，推特的月均用戶未能實(shí)現(xiàn)較上季度增長(zhǎng)。

二季度推特出現(xiàn)5500萬(wàn)美元的減值損失，營(yíng)業(yè)收入也同比下降4.7%，導(dǎo)致凈虧損規(guī)模進(jìn)一步擴(kuò)大。

推特一直想通過(guò)在線直播的合作提振收入，但今年4月沒(méi)搶過(guò)亞馬遜，丟掉了美國(guó)職業(yè)橄欖球大聯(lián)盟的在線直播權(quán)，堪稱(chēng)當(dāng)頭一棒。

截至今年6月30日的第二季度，推特月均活躍用戶為3.28億。金融數(shù)據(jù)與分析公司FactSet的分析師此前預(yù)計(jì)當(dāng)季月均活躍用戶為3.288億。

月均活躍用戶是評(píng)估社交網(wǎng)絡(luò)服務(wù)的關(guān)鍵指標(biāo)，通常根據(jù)30天內(nèi)登陸和登出的用戶數(shù)量計(jì)算。

二季度推特的廣告業(yè)務(wù)收入同比下降8%至4.89億美元，但遠(yuǎn)高于分析師此前預(yù)計(jì)的4.581億美元。

在推特公布財(cái)報(bào)前發(fā)布的報(bào)告中，美國(guó)加州投資機(jī)構(gòu)Wedbush的分析師邁克爾·帕赫特寫(xiě)道：“我們預(yù)計(jì)，除非推特營(yíng)業(yè)收入能重新實(shí)現(xiàn)增長(zhǎng)，否則廣告商會(huì)將廣告預(yù)算投放在定位更精準(zhǔn)，到達(dá)率更高，規(guī)模也更大的平臺(tái)。”

截至6月30日的第二季度，推特的凈虧損擴(kuò)大到1.165億美元，折合每股虧損0.16美元，去年同期虧損為1.072億美元，合每股報(bào)虧0.15美元。

剔除一次性項(xiàng)目，推特每股凈利潤(rùn)0.08美元。

二季度推特的營(yíng)業(yè)收入下降約4.7%，降至5.739億美元，為2013年該司上市以來(lái)第二次季度收入同比下滑。（財(cái)富中文網(wǎng)）

譯者：Pessy

審稿：夏林

Twitter failed to add users on a monthly basis in the second quarter, compared with the first quarter, amid fierce competition from Facebook and Snap Inc's fast-growing messaging app Snapchat.

The company's second-quarter net loss widened as it took a $55 million impairment charge and revenue fell 4.7%.

Twitter has been trying to boost revenue through live-streaming deals, but suffered a setback in April when it lost a deal to live stream NFL games this year to Amazon.com.

Twitter's average monthly active users was 328 million in the second quarter ended June 30. Analysts were expecting 328.8 million, according to financial data and analytics firm FactSet.

Monthly active users is a key performance indicator for social networking services—typically calculated by taking the number of users who have logged in and logged out during the 30-day period.

Advertising revenue fell 8% to $489 million, but came in well ahead of the $458.1 million estimate.

"Until Twitter can return to revenue growth, we expect advertisers to devote their ad budgets to platforms with better targeting, reach, and scale," Wedbush analyst Michael Pachter wrote in a pre-earnings note.

The company's net loss widened to $116.5 million, or 16 cents per share, in the second quarter ended June 30, from $107.2 million, or 15 cents per share, a year earlier.

Excluding items, the company earned 8 cents per share.

Revenue fell about 4.7% to $573.9 million, the second time it has fallen since Twitter's debut in 2013.