這款手機在美國最暢銷
據市場調研公司Consumer Intelligence Research Partners在周二表示,在截至7月1日的三個月內,iPhone 7和iPhone 7 Plus占到全美iPhone手機銷量的81%。其中,iPhone 7占蘋果智能手機總銷量的47%,iPhone 7 Plus占到34%。 蘋果在去年9月發布了iPhone 7和iPhone 7 Plus。這兩款手機較之前一年發布的iPhone 6s和iPhone 6s Plus并沒有太大的設計和性能升級。但它們卻受到了評論家和用戶的歡迎,并且成為已經非常強大的蘋果智能手機部門的福音。 據CIRP的數據顯示,目前,在吸引客戶更新換代方面,iPhone 7的表現勝過iPhone 6s。例如,在2016年同期,較早機型占到iPhone手機銷量的34%。而據CIRP的數據顯示,在上一季度,這一比例僅有19%。 這個估算結果并不包括單品銷售量。 在上一季度多數iPhone購買者之前已經擁有蘋果的手持設備。CIRP的數據顯示,上一季度34%的iPhone 7或iPhone 7 Plus買家,是將iPhone SE、5S或更新機型進行更新換代的用戶。超過三分之一將iPhone 6和iPhone 6 Plus升級為iPhone 7或iPhone 7 Plus。只有20%的iPhone 7和iPhone 7 Plus購買者之前使用安卓手機。 但CIRP的合伙人兼聯合創始人約什·洛維茨指出,在過去三個季度,有14%至17%的iPhone 7和iPhone 7 Plus購買者曾經擁有安卓手機。 洛維茨在一份報告中表示:“隨著升級周期的延長和持有最新機型的用戶比例增加,持續的平臺轉移將對下一代iPhone的成功至關重要。”(財富中文網)?? 譯者:劉進龍/汪皓 |
The iPhone 7 and iPhone 7 Plus accounted for 81% of all U.S. iPhone sales during the three-month period ending July 1, Consumer Intelligence Research Partners (CIRP) said on Tuesday. Individually, the iPhone 7 accounted for 47% of total Apple smartphone sales while the iPhone 7 Plus accounted for 34%. Apple released the iPhone 7 and iPhone 7 Plus in September. The devices offered minor design and performance upgrades over the previous year's iPhone 6s and iPhone 6s Plus. However, they've been generally well-received among reviewers and users, and have been a boon to Apple's already strong smartphone division. According to the CIRP data, the iPhone 7 line has done a better job at this point than the iPhone 6s line of attracting customers away from older Apple smartphones. During the same quarter in 2016, for instance, 34% of iPhones sold were older models. In this latest quarter, just 19% of iPhone sales were legacy versions, according to CIRP. The estimates do not include unit sales. Still, most iPhone buyers during the quarter previously owned Apple handsets. According to CIRP's data, 34% of iPhone 7 or iPhone 7 Plus buyers last quarter upgraded from iPhone SE, 5S, or later. Nearly a third upgraded from the iPhone 6 and iPhone 6 Plus. Just 20% of iPhone 7 and iPhone 7 Plus buyers previously owned Android phones. However, CIRP partner and co-founder Josh Lowitz noted that during the past three quarters, between 14% and 17% of iPhone 7 and iPhone 7 Plus buyers were formerly Android owners. "With lengthening upgrade cycles and a growing percentage of owners with the most recently released models, continued platform switching will be important to the success of the next iPhones,” Lowitz said in a statement. |