電商巨頭亞馬遜的業務已觸及幾十個領域，隨便列舉一些，包括出版、電視、硬件、云服務、物流、半成品餐食、日用雜貨等等。

上周二《財富》年度頭腦風暴技術論壇在美國科羅拉多州阿斯彭舉行，期間亞馬遜的杰夫·威爾克透露了涉足眾多市場的奧秘。威爾克擔任亞馬遜全球消費業務首席執行官，掌管1200億美元的業務。

“我們成立了一些單線運作的團隊，業務彼此獨立。只要將業務徹底分開，就可以集中精力做事。”威爾克解釋說，相關業務團隊都專門做手頭的任務，比如負責亞馬遜智能語音助手Alexa的人就只考慮Alexa，其他都不用管。“每個業務團隊任務都盡可能清晰明確。”威爾克說。他解釋道，如果員工應付的事太多，業務發展不對勁時可能就注意不到。

威爾克介紹，為了想清楚新業務如何開展，亞馬遜會先寫一篇新聞通稿以及相關問答，想象某項服務或者產品在發布時的情況。

他說，亞馬遜的工作是“帶著神圣的不滿行走世間”，永遠在尋找下一個可以放進新聞通稿的內容，“對我們的誤解可能還會存在很長時間，沒關系我們接受。”

威爾克談到了亞馬遜對全食超市尚未完成的收購，自稱是全食超市的“粉絲”，還說到全食超市同樣以客戶為本，跟亞馬遜很般配。他還指出，看看用戶統計數據就會發現，亞馬遜和全食超市的客戶有很多重合。

威爾克個人也對全食超市很有感情。他在匹茲堡長大，從小“愛吃肉和土豆”，全家搬到西海岸以后，他開始嘗試跟之前不一樣也更健康的飲食方式。他說，全食超市“開創了天然有機的食品類別。”（財富中文網）

譯者：Pessy

審稿：夏林

E-commerce giant Amazon has its hands in dozens of businesses: publishing, television, hardware, the cloud, logistics, meal kits, and grocery, to name just a few.

At Fortune’s Brainstorm Tech conference in Aspen, Colo., on Tuesday Jeff Wilke, CEO of Amazon's $120 billion consumer business, revealed how the company tackles so different markets at once.

“We try to create separable single-threaded teams,” he said, adding, “If we can keep it separable, we can focus energies." He explained that the teams essentially don’t work on anything else—for example, the person who owns Alexa thinks about nothing but Alexa. “We’re as pure as we can be," he said. If an employee is focused on too many things, it gives them less time to notice the things that aren’t going well, he explained.

To figure out what a new business should be, he said that the company starts by writing a press release and FAQ that imagines what a service or produce would look like at launch.

He said it's Amazon's job to "wander the world with divine discontent" and that the company is constantly looking for what that next press release could be. "We accept that we may be misunderstood for long periods of time," he said.

Wilke also discussed the company's pending acquisition of Whole Foods, explaining that “we’re fans” and that its focus on the customer seemed like a good match. He also noted that if you just look at the demographics, it appears that the two companies have a lot of overlap.

Wilke has a personal connection to the company. He grew up a “meat and potatoes guy” in Pittsburgh, but he learned to eat in a different and healthier way when we moved to the West Coast. Whole Foods, he said, “invented the natural and organic category."