全球企業(yè)能從這家中國共享單車公司學(xué)會(huì)什么?
在最新一期《財(cái)富》雜志出版的那個(gè)早晨,我向一位陌生人借了輛銀橙兩色自行車,騎了兩公里后,把車靠在十字路口的燈桿上。我走時(shí),車子既沒栓鏈子也沒鎖,就放在阿斯彭的一家酒店前。這讓人覺得有些有悖常理。而我卻受益于摩拜的非凡經(jīng)營模式。這家總部設(shè)在北京的初創(chuàng)公司有1億多注冊用戶,相同的場景發(fā)生在所有用戶中,公司的600萬輛聯(lián)網(wǎng)自行車平均每天都會(huì)被使用2000萬次。 當(dāng)然,許多城市都有共享單車——付費(fèi)用戶從放置點(diǎn)取一輛自行車,在一定時(shí)間里把它放回另一個(gè)放置點(diǎn)。摩拜則完全取消了這個(gè)有時(shí)很麻煩的還車過程。人們下載它的app,找到附近的摩拜單車,掃二維碼開鎖。然后大家可以把它停到任何想停的地方。車架里的GPS和其他無線技術(shù)可以讓摩拜追蹤單車的去向;智能鎖車系統(tǒng)會(huì)鎖住后輪,直到下一位用戶出現(xiàn)。 摩拜單車聯(lián)合創(chuàng)始人兼首席執(zhí)行官王曉峰在阿斯彭的《財(cái)富》科技頭腦風(fēng)暴大會(huì)上對臺(tái)下觀眾說,原先基于放置點(diǎn)的共享單車系統(tǒng)就像第一代個(gè)人電腦。它們被拴在放置點(diǎn),就像臺(tái)式PC一樣。與之相比,摩拜單車更像智能手機(jī),隨便在哪兒都能騎走(或停下)。 令人吃驚的是,如今騎摩拜的人已經(jīng)超過了用Uber打車的人數(shù)。摩拜創(chuàng)辦還不到兩年,當(dāng)時(shí)在中國以外幾乎不為人所知,如今已經(jīng)成為世界級共享單車巨擘,至少在自行車出行領(lǐng)域。它已經(jīng)擴(kuò)張到了新加坡和英國,在美國的發(fā)展也不大可能落后很多。 這再一次提醒我們,過去幾年全球商業(yè)環(huán)境發(fā)生了怎樣的巨大變化。真正的創(chuàng)新可以遍地開花,并且實(shí)際上正在遍地開花,而不僅僅是局限于人們熟悉的擁有著名科技公司的什么谷什么街。全世界的公司也是這樣投資于創(chuàng)新,并將生意做大,而且在許多情況下都因此處于飛速發(fā)展的狀態(tài)。 7月中旬,聚集了600名投資人、創(chuàng)業(yè)者和首席某某官的科技頭腦風(fēng)暴大會(huì)再次傳遞出這樣的信息。本期《財(cái)富》雜志同樣響亮而明確地指出了這一點(diǎn)。大家只需要看看2017年《財(cái)富》全球500強(qiáng),也就是世界上收入最高的公司都分布在哪些地區(qū)就會(huì)明白了——它們至少來自34個(gè)國家和地區(qū)的232座城市。 與此同時(shí),全球企業(yè)的重心繼續(xù)向東偏移。《財(cái)富》全球500強(qiáng)中逾五分之一, 109家企業(yè)都來自中國,而10年前這個(gè)數(shù)字僅為29家。 地理范圍不斷擴(kuò)展的企業(yè)都面臨著巨大挑戰(zhàn),就像杰夫·約翰·羅伯茨在《全球化的反噬》中解釋的那樣。但跨境擴(kuò)展既不可避免也至關(guān)重要,而且,沒錯(cuò),它還受到歡迎。這就是去年12月我們在廣州舉辦《財(cái)富》全球論壇,又把首屆《財(cái)富》國際科技頭腦風(fēng)暴大會(huì)放在這里的原因之一。 好的創(chuàng)意絕不會(huì)在任何邊界停下,那些希望借這些好創(chuàng)意獲利的人也是如此。(財(cái)富中文網(wǎng)) 譯者:Charlie 本文將刊登在2017年8月1日出版的《財(cái)富》雜志上,題為《創(chuàng)意無國界》。 |
On the morning this issue went to press, I borrowed a stranger’s silver-and-orange bicycle, rode it two kilometers, then left it leaning against a streetlamp at a city intersection. As I walked away from the bike—unchained and undocked in front of a hotel in Aspen—it was hard not to feel like a scofflaw. But I was benefiting from the remarkable business model of Mobike, a Beijing-based startup whose more than 100 million registered users do much the same thing—an average of 20 million times a day—with the company’s 6 million “connected” bikes. Lots of cities have bike-sharing systems, of course: Members, who pay a fee for the privilege, retrieve a two-wheeler from one docking station and return it to another within a certain time frame. Mobike has dispensed with the occasionally cumbersome docking process entirely. You download an app, find a bike near you, and scan a QR code to unlock it. Then you drop it off wherever you darn well please. GPS and other wireless technology built into the chassis allow the company to track its whereabouts; a “smart” locking system, meanwhile, bolts the rear tire in place until the next user shows up. The old dock-based sharing systems are like first-generation PCs, -Mobike cofounder and CEO Davis Wang told an audience at Fortune’s annual Brainstorm Tech conference in Aspen. They are as tethered to their docking stations as a PC is to a desktop, he said. His bikes, in contrast, are like smartphones—you can take them (and leave them) anywhere. Today, astoundingly, Mobike has more daily riders than Uber. Think about that for a moment: Mobike, which got its start less than two years ago—and which, I’m guessing, few outside of China have heard of—is now a world-class ride-sharing giant (at least in the bi-wheeled transportation sector). The company has already expanded to Singapore and the U.K., and the United States isn’t likely to be far behind. Which is yet another reminder of how dramatically the landscape for global business has changed in the past few years. Real innovation can happen—and, indeed, is happening—everywhere, not just in the familiar valleys and alleys of the tech establishment. So, too, are companies all over the world investing in that innovation—and growing their businesses, in many cases, at breakneck speed because of it. That message was sounded over and again in mid-July at Brainstorm Tech, a gathering of some 600 inventors, entrepreneurs, corporate chieftains, and investors. And it blasts loud and clear in this issue of Fortune as well. One has only to look at the geographic breakdown of the 2017 Fortune Global 500—the definitive list of the biggest companies (by revenue) in the world. The companies in this latest ranking are based in no fewer than 232 cities in 34 countries. At the same time, the center of gravity of the global business enterprise continues to drift eastward. More than a fifth of those on the latest list—109 companies—call China home, up from only 29 companies a decade ago. Great challenges remain for every company with a geographically expanding footprint, as Jeff John Roberts explains in “Globalization Bites Back.” But such cross-border spread is inevitable and essential—and yes, welcome. That’s one reason we’re holding the Fortune Global Forum in Guangzhou, China, in December—and coupling it with the first-ever Brainstorm Tech International in the same city. Good ideas have never stopped at any border. And neither will those hoping to profit from them. A version of this article appears in the Aug. 1, 2017 issue of Fortune with the headline "Ideas Know No Borders." |