王曉峰曾經(jīng)考察世界各地的單車共享項目，發(fā)現(xiàn)許多公司都面臨著同一個問題:單車停放站。人們必須到單車停放站才能取車或停車，但停放站并不一定總有空余車位。

王曉峰是北京摩拜科技有限公司的首席執(zhí)行官和共同創(chuàng)始人。周一，他在《財富》科技頭腦風(fēng)暴大會上透露，當(dāng)時他下決心另辟蹊徑——騎車人可以騎上摩拜公司亮橙色的單車，然后把車停放在任何他們想停的地方。

他說，由于摩拜單車配備了智能鎖技術(shù)，人們可以通過摩拜單車APP實現(xiàn)人車互動，同時也避免了單車被盜竊的危險。在科技頭腦風(fēng)暴大會的舉辦地——阿斯彭研究所園區(qū)外，停放著十幾輛摩拜單車供人們試騎。

《財富》雜志編輯亞當(dāng)·拉辛斯基在推特說上：我剛剛在阿斯彭試騎了引起轟動的中國共享單車摩拜單車。我將在我停放這輛單車的地方發(fā)送下一條推特。

王曉峰將競爭對手的共享單車技術(shù)比作臺式電腦。在臺式電腦技術(shù)下，用戶需要到一個具體的地方去獲取開鎖的方式。相比之下，王曉峰稱摩拜單車就像是智能手機，無論何時何地都能使用——只要那個城市里鋪設(shè)了摩拜單車，。

《財富》母公司時代公司的執(zhí)行編輯、專欄作家錢科雷關(guān)注中國商業(yè)領(lǐng)域。他指出，這項技術(shù)有一個潛在問題。他在采訪中說，人們都喜歡騎車下山，而不喜歡費力地騎車上山，也就是說，單車可能會在某處過于集中。

王曉峰反駁道，這種情況是不會出現(xiàn)的。摩拜單車通過GPS技術(shù)和SIM卡來掌握所有單車的停放情況，物聯(lián)網(wǎng)可以幫助追蹤和掌控單車在城市和鄉(xiāng)村的移動情況。所以，如果某個地方堆積了大量單車，公司會了解到這一情況并把過于集中的單車放置到其它地方。事實上，摩拜單車通過向用戶發(fā)放優(yōu)惠券或賬戶積分的方式，鼓勵用戶把共享單車騎到其它地方，。

摩拜單車引發(fā)了一場世界潮流，而且這一潮流還將持續(xù)。王曉峰說，摩拜單車已經(jīng)擁有超過1億名用戶，他們使用600萬輛摩拜單車，平均每天完成的騎行總數(shù)達到2000萬次。

摩拜單車是共享單車市場中最受關(guān)注的玩家，當(dāng)然這個市場里還有很多其它企業(yè)，例如Ofo小黃車?？萍夹袠I(yè)免費數(shù)據(jù)庫Crunchbase網(wǎng)站的數(shù)據(jù)顯示，自兩年前成立以來，摩拜單車的融資總額達到了9.28億美元，在中國、新加坡、日本和英國都開展了業(yè)務(wù)。據(jù)報道，該公司計劃在今年年底前進入全球的200個城市。有傳言稱，華盛頓特區(qū)很快也能見到摩拜單車了。

那些沒能在科技頭腦風(fēng)暴大會上能騎到摩拜單車的人，很快就會有騎著它去兜風(fēng)的機會。在大會閉幕式上，《財富》雜志的執(zhí)行編輯亞當(dāng)·拉什斯凱宣布了一個消息：科技頭腦風(fēng)暴大會國際版將于2017年12月5日至6日在廣州舉行——摩拜單車的服務(wù)已經(jīng)覆蓋那座城市。（財富中文網(wǎng)）

譯者：Amelia Huang

When Davis Wang took a look at bike-sharing programs around the world, he identified a problem with many of the incumbents: docking stations. The technology forces people to travel to certain places to pick up and drop off the wheels—and stations aren't always guaranteed to have an empty spot.

Wang, who is CEO and cofounder of Beijing Mobike Technology Company, or Mobike for short, decided to take a different tack, he said Monday at Fortune's Brainstorm Tech conference in Aspen, Colo. Riders can hop on his bright orange bicycles and leave them wherever they please.

The bikes accomplish this, and avoid being stolen, by coming equipped with "smart" locks that people can interact with via Mobike's app, Wang said. (More than a dozen of the company's bicycles were available for test rides at a stand outside the main tent on the campus of the Aspen Institute where Brainstorm Tech took place.)

Just tried @Mobike, the Chinese bike-sharing sensation/ in Aspen. Next tweet is where I left bike. @brainstormtech pic.twitter.com/lmBLJDsQOE

- Adam Lashinsky (@adamlashinsky) July 16, 2017

Wang compared rival bike-sharing tech to the desktop computer, in that users have to go to a physical place to access the gear. His bikes, on the other hand, are like smartphones, he said: usable anywhere and everywhere (in participating cities, of course).

But there's a potential hitch, noted Clay Chandler, executive editor of Time Inc., parent company of Fortune, and weekly columnist on Chinese business as part of Fortune's CEO Daily newsletter. Because people enjoy coasting downhill (and not slogging uphill), you might expect the bicycles to pile up in certain areas, Chandler pointed out during his interview.

Not so, countered Wang. Mobike stocks all of its units with GPS tech and SIM cards, "Internet-of-Things" additions that can help track and control the flow of bicycles in an urban or other landscape. So if too many bikes stack up in a particular area, the company knows and can get them moved somewhere else. In fact, Mobike incentivizes its users to redistribute the vehicles, when necessary, by compensating them with account credits.

Mobike has taken—and continues to take—the world by storm. The company has more than 100 million users who take an average of 20 million trips on its 6 million connected bikes every day, says Wang.

The most visible Chinese contender in the bike-sharing market (which also includes dozens of competitors like arch-nemesis Ofo), Mobike has raised an astounding $928 million in funding since its founding a mere two years ago, according to Crunchbase data. The company operates in China, Singapore, Japan, and England, and reportedly has plans to enter a total of 200 cities by the end of the year. (Washington, D.C. is rumored to open soon.)

Brainstorm Tech attendees who didn't get to try the bikes in Aspen will have another chance to take a spin soon. At the close of the session, Fortune executive editor Adam Lashinsky appeared onstage and announced an expansion of the Brainstorm Tech franchise: an International edition will be held Dec. 5-6, 2017 in Guangzhou, China—a Mobike location.