蘋果熱切希望iPhone用戶拍出更好的照片。

上周四，科技業巨頭蘋果公布了一系列視頻，指導iPhone7和iPhone 7 Plus的用戶用內置攝像頭拍出更好的效果。視頻發布在YouTube網站，每段都很小，時長均不足一分鐘。內容是如何拍攝全景照片，動態照片，以及如何不用閃光燈拍照。

蘋果一直在推廣iPhone的攝像功能。蘋果最近推出的廣告里都是用iPhone拍攝的靚照。現在智能手機上都配備了高級攝像頭，操作也十分簡便抬手即拍。照片分享網站Flickr追蹤用戶數據顯示，iPhone人氣超過其它智能手機和傳統的相機，是當下最受歡迎的拍照智能手機。

不過從Flickr的數據來看，在手機拍照方面，蘋果分別于2015年和2016年發布的iPhone 6和iPhone 6s最受用戶歡迎。雖然iPhone 7的用戶群不斷壯大，但人氣仍遠遠不及前兩款手機。

盡管市場地位仍然領先，蘋果面臨的智能手機競爭非常激烈，很多競品不但配置了高端的攝像頭，功能上也超越了iPhone。比如三星的新款智能手機蓋世S8和S8+就配備高品質的攝像頭，收獲用戶和測評機構一致好評。去年谷歌發布的智能手機Pixel也搭載了號稱全球一流的智能手機攝像頭。

蘋果新近發布的視頻并沒有對比iPhone與其他手機品牌的攝像頭，只是建議怎樣更好地發揮鏡頭潛力拍好照片。視頻中還提供了一些手機拍照的基本指導，無論是否用手機拍照，對攝影新手都可能有幫助。

除了在YouTube上科普，蘋果還在官方網站上新辟了一個頁面，指導用戶如何用iPhone 7拍照。（財富中文網）

譯者：Pessy

審校：夏林

Apple really wants its iPhone owners to take better pictures.

The tech giant on Thursday published a series of videos aimed at teaching its iPhone 7 and iPhone 7 Plus owners how to take better photographs with the handset's built-in cameras. The bite-sized videos, which were published to YouTube, are less than a minute long. They examine shooting panoramic photos, action shots, and snapping photos without flash.

Apple (aapl, +1.40%) has long used its iPhone camera to promote its devices. Many of the company's recent commercials, in fact, have featured footage that was shot on an iPhone. Meanwhile, point-and-shoot and high-end cameras have taken a backseat to smartphones. According to photo-sharing site Flickr, which tracks its users' most commonly employed cameras, Apple's iPhones rank atop other smartphones, as well as traditional cameras, making them the most popular options for snapping photos.

However, Flickr's data suggests the iPhone 6 and iPhone 6s, which were released in 2015 and 2016, respectively, are the most popular cameras among its users. Apple's iPhone 7 is gaining ground, but still far behind.

Despite its lead in usage, Apple is facing stiff competition in the smartphone market with devices that have high-end cameras and features Apple's own handset doesn't offer. Samsung's (ssnlf, 0.00%) new Galaxy S8 and Galaxy S8+ smartphones, for instance, earned rave reviews from owners and testers for their high-quality cameras. Last year's Google (googl, -0.08%) Pixel handset also came with a high-end camera that Google said, was the world's best smartphone camera.

Apple's latest videos don't try to compare the iPhone's cameras to others. They do, however, make suggestions on how to get the most from the lenses. They also provide some basic instruction on how to snap photos, which might prove useful to novice photographers, regardless of the cameras they're using.

In addition to its YouTube page, Apple has added a new instructional page to its website, where users can learn how to shoot photos on the iPhone 7.