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緊張得吃不下?美大選前一周各地餐廳遇冷

緊張得吃不下?美大選前一周各地餐廳遇冷

財富中文網 2016-11-28
一名市場研究者發現,在美國總統大選進行的前一周,餐飲業的銷售額猛跌了5.1%。

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本周三發布的一組數據顯示,在11月8日美國總統大選之前的一周,包括Olive Garden、Applebee和Chili等知名品牌在內的多家全方位服務型餐飲連鎖企業的銷售額出現了顯著下跌,跌幅達5.1%。

雖然該數據的統計范酬比較有限,但它似乎也驗證了一些餐飲業高管的說法,即此次緊張紛亂的總統大選對他們的生意影響不小。

餐飲業咨詢顧問馬爾科姆·納普指出:11月6日之前的那一個星期里,“全國餐飲業的銷售額都出現了顯著下降。”馬爾科姆·納普提供的Knapp-Track服務可以監測餐飲業的銷售額和客流量。

“當時的不確定性非常高。”他還指出,直到10月30日之前那一周,美國多家全方位服務型餐飲企業的同店銷售額還僅僅只是略有下跌。

納普表示,等到進入選舉進行的那一周,這些餐飲企業的同店銷售額的降幅已經回落到1.4%。而高端牛排餐廳的生意受大選影響更為明顯。(財富中文網)

譯者:樸成奎

U.S. full-service chains such as Olive Garden, Applebee’s and Chili’s saw a steep, 5.1% drop in sales at established restaurants during the week prior to the Nov. 8 U.S. presidential election, data showed on Wednesday.

While limited in scope, the data appears to back restaurant executives’ claims that the tense and tumultuous U.S. election dented their business.

“Sales were down seriously around the country,” for the week ending Nov. 6, said Malcolm Knapp, a restaurant consultant whose Knapp-Track service monitors restaurant sales and guest counts.

“The uncertainty was sky-high,” he said, adding that full-service same-restaurant sales had been down slightly for the week ended Oct. 30.

The same-store sales decline eased to 1.4% for the week of the election, Knapp said. The gyrations at high-end steak houses were even more exaggerated, he said.

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