披薩比金錢的力量更大——至少，科學(xué)是這么說(shuō)的。杜克大學(xué)（Duke）教授丹·艾瑞里在即將出版的新書《回報(bào)：影響人們動(dòng)機(jī)的隱藏邏輯》（Payoff: The Hidden Logic That Shapes Our Motivations）中引用了一份研究，其中表示，工廠里的員工在得到承諾有披薩吃之后，他們的工作產(chǎn)出提高了6.7%。實(shí)際上，在提高產(chǎn)出方面，披薩的獎(jiǎng)勵(lì)比金錢或是贊賞更加有效。沒(méi)問(wèn)題，我們接受表?yè)P(yáng)無(wú)效的說(shuō)法——請(qǐng)收起你的稱贊和幽默，給我一塊西西里餡餅，謝謝——但是為什么金錢的效果也不如披薩？

在2013年美國(guó)公共廣播公司（PBS）播送的一次采訪中，艾瑞里解釋了獎(jiǎng)勵(lì)的情景——因?yàn)榕_會(huì)被送到工人的家里，這會(huì)讓他們覺(jué)得自己仿佛“是家人眼中的英雄”。他還解釋道，工廠的產(chǎn)出每隔幾天測(cè)量一次，研究人員發(fā)現(xiàn)，在獎(jiǎng)勵(lì)評(píng)估期結(jié)束以后，獲得經(jīng)濟(jì)獎(jiǎng)勵(lì)的工人的產(chǎn)出出現(xiàn)了明顯下降：“用金錢獎(jiǎng)勵(lì)工人時(shí)，一旦停止發(fā)錢，工人就會(huì)說(shuō)：‘我是為錢工作的。你不給我錢？那我不努力工作了。’”

綜上所述，我們強(qiáng)烈建議把披薩的激勵(lì)效果用于生活之中。你可以用它激勵(lì)你的配偶和孩子，為什么不試試呢？（財(cái)富中文網(wǎng)）

譯者：嚴(yán)匡正

Pizza is more powerful than money—at least, that’s what science says. According to a study cited in Duke Professor Dan Ariely’s upcoming book Payoff: The Hidden Logic That Shapes Our Motivations, workers in a factory increased their output by 6.7% when promised pizza. In fact, the pizza reward beat out both money and praise in productivity increase. Yeah, OK, we get the praise thing—you can keep your compliments and pleasantries, give me a corner slice of Sicilian, thanks—but why turn down money?

In a 2013 interview aired on PBS, Ariely explained the context of the rewards—positing that since the pizza would be delivered to the workers’ homes, it would make them seem “l(fā)ike heroes in the eyes of their families.” He also explained that factory productivity was measured over the course of a few days, during which researchers found that the workers promised a financial reward significantly dropped in productivity after the bonus evaluation period ended: “When you condition people on money, all of a sudden when money is not offered, you say, ‘I work for money. You’re not offering me money? I’m not working very hard.”

All this said, we strongly recommend applying pizza motivation to your own lives. Try it on your spouse and your children, too, because why not. Here’s a slideshow of to-die-for pizza to get you started. To make your own pizza at home, consider working with one of these four DIY crusts. Look for toppings inspiration? Here are 28 of our favorites—including this home-run five-star recipe (reviewed by 2,900 people!) for pizza Margherita. Are you motivated yet?