阿里云號(hào)稱(chēng)是中國(guó)最大的公共云提供商，本周二阿里啟動(dòng)了名為AliLaunch的新項(xiàng)目，主要向合資公司、批發(fā)商以及“市場(chǎng)合作伙伴”提供機(jī)會(huì)。

阿里稱(chēng)AliLaunch計(jì)劃是企業(yè)對(duì)企業(yè)版的天貓商城，天貓是阿里巴巴旗下的電商平臺(tái)，寶潔、三星之類(lèi)的大型企業(yè)均以入駐。

阿里巴巴還啟動(dòng)了“全球技術(shù)伙伴市場(chǎng)”的項(xiàng)目，科技公司可以基于阿里云開(kāi)發(fā)，也可將服務(wù)存儲(chǔ)在阿里云上。

阿里云副總裁喻思成在一份聲明中稱(chēng)，“AliLaunch計(jì)劃和全球技術(shù)伙伴市場(chǎng)會(huì)成為理想的平臺(tái)，今后中國(guó)企業(yè)和組織運(yùn)用各種軟件產(chǎn)品將更加便利。”

簡(jiǎn)而言之，阿里巴巴就是希望外國(guó)公司與中國(guó)市場(chǎng)打交道時(shí)充分利用阿里的專(zhuān)業(yè)服務(wù)，叫“技術(shù)兼容”也好，應(yīng)付中國(guó)監(jiān)管時(shí)也能幫忙。

目前已經(jīng)有大公司加入阿里的云市場(chǎng)，包括商業(yè)軟件商SAP、日立數(shù)據(jù)系統(tǒng)，以及地理定位云服務(wù)公司Here，以及網(wǎng)絡(luò)安全公司Check Point。

“不管在中國(guó)還是外國(guó)，云市場(chǎng)增長(zhǎng)都非常快，” Forrester公司常駐北京的分析師查理·戴告訴《財(cái)富》。“云服務(wù)的競(jìng)爭(zhēng)正從基礎(chǔ)設(shè)施層面轉(zhuǎn)向全平臺(tái)和有價(jià)值的生態(tài)。”

對(duì)一些西方公司來(lái)說(shuō)，在中國(guó)市場(chǎng)運(yùn)作并不容易，尤其是跟消費(fèi)者打交道。優(yōu)步征戰(zhàn)中國(guó)市場(chǎng)就敗下陣來(lái)，而且中國(guó)監(jiān)管部門(mén)經(jīng)常以產(chǎn)品安全性為名刁難微軟、思科和蘋(píng)果等大公司。

Forrester公司分析師弗蘭克·六指出，近來(lái)的監(jiān)管環(huán)境收緊，軟件即服務(wù)提供商開(kāi)拓中國(guó)市場(chǎng)越發(fā)困難，所以跟阿里合作可能會(huì)很受歡迎。他還指出，對(duì)阿里來(lái)說(shuō)這也是很有意義的轉(zhuǎn)型，因?yàn)榇饲鞍⒗锏慕?jīng)驗(yàn)大部分是跟消費(fèi)者打交道，跟企業(yè)的合作有限。

“AliLaunch計(jì)劃可以幫助阿里云更深入了解企業(yè)端的需求，”他表示，“阿里并不了解企業(yè)應(yīng)用技術(shù)，但SAP、Suse或日立等公司都經(jīng)驗(yàn)豐富。”（財(cái)富中文網(wǎng)）

譯者：Pessy

審校：夏林

Alibaba Cloud, which claims to be the largest public cloud provider

in China, on Tuesday unveiled a new program called AliLaunch, which provides opportunities for joint ventures, wholesaling, and “marketplace partnerships.”

The company described AliLaunch as a business-to-business version of TMall, the Alibaba e-commerce platform that provides stores for brands such as?P&G??and Samsung?.

Alibaba also launched a program called the “global technology partners marketplace,” through which tech companies can get their services integrated with and hosted in Alibaba’s cloud.

“The AliLaunch program and Global Technology Partners Marketplace serve as the perfect platforms for making different software products accessible to businesses and organizations in China,” said Sicheng Yu, the general manager of Alibaba Cloud Global, in a statement.

In short, Alibaba is hoping that foreign firms will take up the offer of its expertise in negotiating the local market, both in terms of what it calls “technology compatibility” and Chinese compliance regulations.

Companies already offering their services through Alibaba’s marketplaces include business software providers SAP?and Hitachi Data Systems, location specialist Here and security firm Check Point.

“The cloud market is growing rapidly both in China and abroad,” Beijing-based Forrester analyst Charlie Dai told?Fortune. “The competition of cloud players is switching from infrastructure layer to the whole platform and value ecosystem.”

China has proven to be a difficult market for some Western firms, particularly in the business-to-consumer sector. Uber famously?could not crack the market, and authorities in the country have given companies such as?Microsoft,?Cisco, and?Apple?a hard time?over the security of their products.

Forrester analyst Frank Liu noted that recent compliance laws have held back software-as-a-service providers from pushing into the Chinese market, so Alibaba’s partnership program may be warmly received. He also pointed out that it could help Alibaba, which is after all most experienced servicing consumers rather than businesses.

“This program can also help Alibaba Cloud to strongly know enterprise requirements,” he said. “They do not have enough experience of enterprise technology, and SAP or Suse or Hitachi have a lot of experience.”