任天堂社長君島達己本周一接受日媒《朝日新聞》采訪時表示，任天堂打算在未來五年里通過某種方式涉足電影行業。美聯社隨后的一篇報道也印證了《朝日新聞》的這則消息。不過美聯社的這篇報道還指出，任天堂并不會自己成立電影公司，而是會依靠現有的電影公司對其游戲作品進行改編。

任天堂以前也曾搞過游戲的影視改編，不過或許是由于采用了真人演員來扮演了游戲中的角色的緣故。幾部改編作品的效果并不理想。這次任天堂吸取了教訓，打算采用3D動畫電影的方式來改編其游戲，也就是向皮克斯動畫工作室（Pixar）學習。

由于近年務日趨低迷，在視頻游戲之外開辟新的業務陣地，也就成了任天堂的一個自然而然的選擇。2015財年，由于市場對其游戲硬件的需求日益疲軟，任天堂的僅收入了1.48億美元的盈利，較上年度猛跌61%。有鑒于此，任天堂也開始向智能手機游戲領域發展，但它旗下的一些最知名的游戲（比如《超級瑪麗》等）目前還尚未移植到移動平臺上。此外，任天堂還有發布新硬件的計劃。這款硬件當前的代號為NX，預計將于明年上市，以提振其核心業務。

去年，任天堂旗下多個熱門大作的操刀手、知名游戲開發者宮本茂曾經暗示稱，任天堂“并不只想做一家游戲公司”。他在去年的一次采訪中對《財富》表示，電影似乎是公司下一步的一個理想方向。他當時曾表示：“隨著我們更開放地看待任天堂作為一家娛樂公司的角色，我們正開始越來越多地思考電影對于公司的意義——而且將來我們可能會認真考慮電影這一類的東西。”

現在，任天堂似乎覺得將游戲改編成電影是一個聰明的法子。雖然任天堂以前也曾授權將《口袋妖怪》等游戲改編成影視作品，但這回據說任天堂的態度十分積極，打算將一些影響力更大的角色搬上大銀幕。不過至于這部作品究竟是3D版的《超級瑪麗》大電影，還是3D版的《塞爾達傳說》，目前我們還不得而知。

不過有一點是清楚的，那就是游戲改編的電影是很有可能拿到高票房的。就在本周一，熱門手游《瘋狂的小鳥》的制作公司Rovio宣布，其參與制作的同名動畫長片《瘋狂的小鳥》在歐洲上映僅僅一周，便拿到了4300萬美元的票房。據該公司介紹，這部影片將在全球74個國家和地區公映，并且在其中的37個國家和地區已經戰勝了同期上映的《美國隊長3》。本周末，該片就將在中美等全球主要市場上映，這也將進一步抬高該片的總票房。

譯者：樸成奎

Nintendo NTDOY 0.99% is eyeing ways to get into the film business at some point within the next five years, said Nintendo president Tatsumi Kimishima during an interview with Japanese publication Asahi on Monday. The comments were followed by an Associated Press report saying that Nintendo won’t become its own film studio and instead would rely upon film companies to take its characters to the silver screen, echoing the earlier report from Asahi.

Nintendo has tried the medium in the past, but the gaming giant has suffered several missteps by using humans to depict its characters. Nintendo is trying to learn from those mistakes by pushing for 3D-animated film, which would be more in the vein of Pixar films.

The concept is part of a broader push by Nintendo to expand its ailing business outside of just video games. The Japanese company, which saw its profit plummet by 61% year-over-year to $148 million in the fiscal year ended March 31, has been suffering from weakening demand for its hardware. In response, Nintendo has ventured into smartphones, though it hasn’t committed its biggest characters, like Mario, to mobile devices. Nintendo also has plans to launch new hardware, currently codenamed NX, next year in the hopes of bolstering its core business.

Last year, famed game developer and creator of most of the company’s top franchises, Shigeru Miyamoto, hinted that Nintendo wants to become more than a gaming company. Indeed, he toldFortune in an interview last year that movies seemed like the ideal path forward for his company.

“As we look more broadly at what is Nintendo’s role as an entertainment company, we’re starting to think more and more about how movies can fit in with that—and we’ll potentially be looking at things like movies in the future,” Miyamoto said at the time.

Now, Nintendo seems convinced that getting into games could be a smart move. While the company has in the past licensed its own content, like Pokemon, Nintendo reportedly wants to take on a more active role if it were to move to the silver screen. Whether that means a 3D Mario film or another based on The Legend of Zelda franchise is coming, however, is unclear.

What is clear, though, is that games might play well in film. On Monday, Rovio, the company behind the wildly popular mobile-gaming franchise Angry Birds, announced that its first full-length feature film The Angry Birds Movie grossed $43 million in its opening weekend in Europe. The film premiered in 74 markets and, according to the company, was able to knock Captain America from the top spot in 37 of those markets. The film will premiere in key markets the U.S. and China, among others, this weekend, which should bolster its earnings.