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上汽集團投資美國二手車交易平臺Beepi

上汽集團投資美國二手車交易平臺Beepi

Leena Rao 2016年02月17日
作為美國二手車市場的一股新興力量,Beepi剛剛從中國最大的汽車制造商上汽集團和其他投資者手中募得7000萬美元投資。Beepi高層表示,該公司遲早會進入中國市場。

二手車網(wǎng)上交易平臺在過去幾年迎來復(fù)興。一大批新分類汽車網(wǎng)站獲得風(fēng)險投資的垂青,Beepi就是其中之一。這家成立僅兩年的公司希望在規(guī)模達1060億美元的二手車行業(yè)占據(jù)一席之地。

Beepi最近宣布,該公司在2015末年進行的新一輪融資中獲得7000萬美元投資,此輪融資的領(lǐng)投者是中國最大的汽車制造商上海汽車集團。上汽在中國生產(chǎn)和銷售乘用車、商務(wù)車,以及汽車配件和發(fā)動機。除此之外,上汽還提供物流及汽車融資等服務(wù)。

Beepi不單單是收取一筆發(fā)布手續(xù)費就完事。相反,這家公司的員工會親自到賣方家中,查看汽車狀況,確定其是否符合標(biāo)準(zhǔn)。汽車行駛里程不能超過6萬英里,車齡不超過6年,車主人數(shù)不超過3人。之后,這家初創(chuàng)公司會幫助賣家確定一個價格,然后在Beepi網(wǎng)站以及eBay Motors等其他汽車交易網(wǎng)站上發(fā)布出售信息。

汽車賣出之后,Beepi會安排過戶,將汽車交付給新任車主。Beepi不收取固定費用,而是按照銷售額向買方收取提成。

Beepi公司CEO亞歷杭德羅?雷斯尼克拒絕向《財富》雜志披露具體收入數(shù)據(jù),但他表示,從2014年12月到2015年12月,該公司的收入漲幅超過1000%。

Beepi面臨eBay Motors和Carmax等汽車交易網(wǎng)站的激烈競爭,這兩家網(wǎng)站經(jīng)營二手車交易業(yè)務(wù)的時間更長。此外,它的競爭對手還包括其他剛剛起步的二手車初創(chuàng)公司,如Shift和Carvana等。

《華爾街日報》引用雷斯尼克的話稱,Beepi在去年5月份開始進行“規(guī)模龐大的”新一輪融資。他在文章中表示,Beepi將在新一輪融資中募集約3億美元,有傳言稱該公司的估值將從2014年的2億美元提高到20億美元。

但雷斯尼克對《財富》雜志解釋說,很可惜,在尋找投資者的過程中,融資市場卻開始陷入“混亂”。Beepi并未實現(xiàn)之前設(shè)定的3億美元融資目標(biāo),而是從上汽和其他投資者獲得了7000萬美元。對于最新一輪融資對該公司的估值,雷斯尼克拒絕置評。此輪融資過后,Beepi獲得的投資總額達到1.5億美元。

上汽集團已經(jīng)在科技初創(chuàng)公司進行了7筆投資。上汽高級投資總監(jiān)阿尼什?帕特爾表示,上汽希望投資一家美國的二手車公司,并一直在尋找“能夠改變二手車市場模式的新生力量。”雷尼斯克補充說,盡管Beepi目前僅在美國銷售二手車,但它遲早會進入中國市場。

中國二手車銷售增長迅速。據(jù)中國汽車流通協(xié)會提供的數(shù)據(jù),2015年,中國二手車交易額預(yù)計翻了一番,達到110億美元。

談到這筆投資時,雷斯尼克聲稱:“在我們看來,這是一張信任票。”Foundation Capital、Sherpa Ventures和紅點投資也參與了此輪融資。(財富中文網(wǎng))

譯者:劉進龍/汪皓

審校:任文科

China’s SAIC Motor Corporation backed used car startup Beepi.

Online marketplaces for used cars have been in a renaissance over the last few years with a host of new classified auto sites popping up and grabbing venture capital dollars. One of these startups is Beepi, a nearly two-year-old startup that wants to grab a piece of the $106 billion dollar used car industry.

Recently, Beepi revealed that it raised $70 million in new funding in late 2015 led by China’s largest domestic automaker, SAIC Motor Corporation. SAIC makes and sells passenger and commercial vehicles in China as well as auto parts and engines. Outside of manufacturing, the company also provides services including logistics and auto financing.

Instead of merely charging a fee for listings, Beepi visits a seller’s home to inspect the car and certify that its meets certain criteria. Cars must have less than 60,000 miles, be less than six years old, and have had no more than three owners. The startup then helps buyers to set a price and then lists the car for them on Beepi’s site along with on other car sales sites like eBay Motors.

After the car is sold, Beepi arranges for the transfer of title and delivers the car to its new owner. Beepi doesn’t charge a flat fee, but instead takes a cut on sales from buyers.

Beepi CEO Ale Resnik declined to reveal exact revenue numbers to Fortune, but said revenue grew over 1000% from December 2014 to December 2015.

Beepi faces challenges from rival car sites like eBay Motors and Carmax, both of which have longer track records in used car sales. It also competes with fellow fledgling used car startups including Shift and Carvana.

Beepi began raising a “monster” new round in May, the Wall Street Journal reported, citing Resnick. He said in the article that the company was raising around $300 million in new funding at a rumored $2 billion valuation, up from a previous valuation of $200 million in 2014.

Unfortunately, explained Resnick to Fortune, in the midst of trying to find investors, the fundraising market became embroiled in “turmoil.” Instead of the $300 million initially targeted, Beepi raised $70 million from SAIC and other investors. Resnick declined to comment about the company’s valuation in its latest round. The funding brings Beepi’s total investment to $150 million.

SAIC, which has made seven investments in technology startups, wanted to back a used car company in the U.S. and was looking for a “fresh take on how to change the used car model,” according to Anish Patel, a senior investment director at the company. Resnik added that while Beepi only sells cars in the U.S., China could be a future area of expansion.

Used car sales are a fast growing segment in China. According to China’s Automotive Dealers Association, used car sales were expected to double in volume to $11 billion in 2015.

“For us, this was a vote of confidence,” Resnik said about the investment. Foundation Capital, Sherpa Ventures, and Redpoint Ventures also participated in the round.

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