新的一年已經來臨，我們再次下決心要多進行積極地思考，少吃碳水化合物。各種新年愿望未必都能實現，但漢威士公關集團北美分公司在最近發布的《2016趨勢報告》中指出的幾大趨勢，還是很有可能成為現實的。

漢威士公關北美分公司CEO瑪麗安·莎茲曼已經連續20年編制這一年度趨勢報告。該報告提供的趨勢預測涵蓋科技、生活方式等多個方面。她對《財富》表示，2016年大趨勢的主題將是“焦慮”。

首先，我們不要把它和恐懼、恐慌等容易引起腎上腺素飆升的極端情緒混為一談。莎茲曼解釋道，今年的主導情緒將是那種使人不得安寧的焦慮。她在接受《財富》采訪時表示：“2016年的情緒是‘焦慮’。從吃飯、育兒、旅游到使用太多的科技產品，我認為我們正在進入情緒報警的一年?！?/p>

莎茲曼預測的這幾大趨勢直接解釋了為什么許多人都說他們非常焦慮——因為缺乏時間，缺乏便利，缺乏與家人的溝通。以下就為大家奉上2016年的六大趨勢，它們的根源正是來自于那些日常壓力。

1.低頭族們，控制一下自己吧

如果你曾經跟一個正在低頭看手機的人聊天，卻被對方超長的反射弧搞得煎熬無比，那么歡迎加入“被低頭族逼瘋俱樂部”。不管你是被人逼瘋的那個，還是把人逼瘋的那個，你都親身體驗了這些與科技有關的行為是如何影響活生生的人與人關系的。莎茲曼指出，在2016年，低頭族們可能會嘗試著控制這些壞習慣。

莎茲曼表示：“我們都想隨時隨地和人保持聯系，哪怕只是失聯一秒鐘也嚇得要死。”因此，在新的一年里，一些人將嘗試控制著使用移動設備的頻率，就像有人會通過節省和運動來瘦身一樣。不過莎茲曼也指出，不管人們多想重新在現實生活中與人建立聯系，“智能手機依賴癥”仍然不是一個容易擺脫的習慣。

她表示：“我們想要接近其他人，但我們害怕‘斷聯’?！?/p>

2、“大忽悠”的黃金時代

“真相感”（Truthiness）已經不僅僅是喜劇演員史蒂芬·科爾伯特生造出來的一個詞。它被《韋氏詞典》評為2006年度熱詞。這個詞的意思是“以為自己希望的觀點或事實是對的，而不是認可已被公認的觀點或事實?！?/p>

莎茲曼認為，一些強力傳播的“真實”觀點將主宰我們的話語，而真相則會被泯滅。她表示：“現在，許多人的做法已經超越了‘真相感’的程度，夸大其詞、唱高調的做法越來越流行。然后，你的‘忽悠’就變得更令人信服。相比之下，事實和真相變得不那么重要了，更重要的是你是否有能力讓你的‘忽悠’聽起來有真實感。”

可能有人覺得，莎茲曼是在影射某個最近成為共和黨總統候選人的房地產大亨，但實際上她并沒有直接影射那個人的意思。她表示，這種現象并不僅僅局限于政界?！斑@種趨勢在各個舞臺的各種話語中都存在。比如當你看電影海報的時候，海報上引用的影評可能跟觀眾真實的評價沒有半點相似之處?！?/p>

雖然這種做法非常不地道，而且會激起所有觀眾的一致憤慨，但別指望這種“大忽悠”很快就會消失。畢竟，科學已經證明，肆意發泄情緒的感覺相當不錯。

3、應用熱

在如今這個年代，隨便一家公司都打算弄一個移動應用。這種心態導致很多大公司推出了一批顯然不合時宜的應用，但依然阻止不了這種趨勢繼續蔓延。

莎茲曼表示：“我們把一切都‘應用化’了。我們想給每件事都找條捷徑。從找出租車到看病，再到數數我今天走了幾步。”

“應用熱”并非只是一個消費現象。每個懷抱致富夢想的創業者都相信，他正在開發的應用，就是一把能打開未知寶藏的鑰匙。

“下一個美國的財富夢就是：‘我會做一個突破性的應用出來，我將隨之成為下一個扎克伯格?！?/p>

4、大城市，讓我喘口氣吧

鄉村音樂的傳奇默爾勒·哈格德曾唱過一句著名的歌詞：“我厭倦了這座骯臟的老城市。”他比他的時代超前了35年。據莎茲曼稱，很多來到大城市尋找夢想的人正在逃離到一些小地方追求更高的生活質量。

“以前人們愛到紐約、倫敦和洛杉磯這種地方來追夢，但現在人們正在尋找其他一些宜居的城市。”她舉了奧斯汀和那什維爾等城市作例子?！叭找鎵汛蟮臅r尚階層和創意階層不再追求特大城市，他們想去波特蘭、緬因、伯明翰、阿拉巴馬這種能買得起房子的地方生活。在這種城市，他們才能過上真正屬于自己的生活。”

5、學校，一個過時的高雅概念

微軟創始人比爾·蓋茨去年6月曾勸告學生們待在學校里，并且最好從大學畢業，他說這是一條“更可靠的成功道路”。這是一個相當不錯的感悟，不過對于蓋茨這樣一個坐擁790億美元身家的富豪來說，如果他自己也是個大學畢業生的話，這番話才能更加引起共鳴。蓋茨或許不知道，如今美國大學生從大學畢業時，平均每人要背負高達28,950美元的學生貸款。

“我們發現，美國已經出現了一股學生離開學校的大潮?！鄙澛赋?，許多年輕人要么選擇完全離開學校，要么選擇到一些機構接受實用型教育。“像東北大學和很多提供經驗型教學的學校正在興起?！?/p>

6、烹飪之死

一家名叫“藍圍裙”（Blue Apron）的公司為顧客提供了一種包含有全套準備好的食材原料的工具箱，消費者只需按照說明就能非常方便地做出一頓飯來。這家公司在2014年募集了5000萬美元風投資金。自那時起，包括Din和Gobble在內的其他一些公司也相繼推出類似的工具箱。Gobble于去年10月宣布，該公司計劃沖出加州大本營，將向美國的其他州乃至海外市場擴展。

不難理解這類公司為什么會很快流行起來。人們現在可以用來從頭準備一頓飯的時間越來越少了。莎茲曼表示，這就是為什么明年會有更多類似公司出現。

“越來越多的美國人在做像‘藍圍裙’提供的那種飯。這基本上是一種完全不同的烹飪方式，跟我們祖輩做飯的方式不一樣，不是從頭準備的。我們并不是在殺死廚房，而是在拔掉廚房的羽毛，它一去不復返了?！保ㄘ敻恢形木W）

本文作者Daniel Bukszpan是紐約的一位自由撰稿人。

譯者：樸成奎

審校：任文科

A new year is upon us, and with it comes renewed promises to think positively and eat less carbs. While these resolutions may meet with mixed results, the newly-released 2016 Trend Report from Havas PR North America identifies trends that are most likely to loom large in 2016.

Havas PR North America CEO Marian Salzman has been compiling the firm’s annual trend reports for 20 years, offering predictions on such topics as technology, lifestyle and more. She told Fortune that in 2016, the “übertrend” will be unease.

This is not to be confused with fear, panic or any other highly charged state in which adrenaline flows freely. Rather, she said that the prevailing emotion in the coming year will be one of nagging apprehension.“Anxiety is the emotion of 2016,” she said in an interview graciously granted to Fortune at 9 am on New Year’s Day. “From eating, to parenting, to traveling, to using too much tech, I think we’re entering a year when those emotional alarm bells are ringing.”

The trends cited by Salzman speak directly to the anxieties cited by so many Americans — lack of time, lack of convenience and lack of connection to loved ones. Here are the six biggest trends that will shape 2016, courtesy of the day-to-day stresses that inspire them.

Tech addict, control thyself

If you’ve ever talked to someone who’s looking at a smartphone, only to be stonewalled, well… welcome to the club. Whichever side of this equation you’ve been on, you’ve experienced firsthand how tech-related behavior gets in the way of flesh-and-blood relationships, and Salzman said that 2016 may bring some attempts to rein in this habit.

“We both want to be in the game at all times and be always on, but we’re scared to death if we disconnect for one second,” she said. Thus we should expect to see people attempt to curb their use of mobile devices, in the same way that we see people attempting to diet or exercise. However, she added that no matter how much people want to reconnect with others, smartphone addiction wouldn’t be easy to shake.

“We want to be near to people, but we’re afraid to disconnect,” she said.

“The Golden Age of B.S.”

“Truthiness” is no longer a fake word coined by comedian Stephen Colbert. In 2006, it became Merriam-Webster’s Word of the Year, defined as“the quality of preferring concepts or facts one wishes to be true, rather than concepts or facts known to be true.”

Salzman said that “truthy” concepts disseminated in ham-fisted fashion will dominate our discourse, facts be damned.“It’s become much more fashionable to go beyond truthiness, to be bombastic, to be profoundly loud,” she said. “Then, your B.S. becomes more believable. Fact and truth matter less than your ability to sound truthful.”

Lest you believe that Salzman is talking about a particular real estate mogul turned Republican presidential candidate, she isn’t. In fact, she said that this phenomenon isn’t limited to politics. “This goes for all kinds of claims in all kinds of arenas,” she said. “When you look at movie posters, the callout quote may bear no resemblance to the actual review.”

While this practice smacks of dishonesty and engenders uniform outrage from all onlookers, don’t expect it to go away any time soon. After all, presenting an emotional outburst as a scientifically-proven fact feels pretty darn good.

App fever

In this day and age, any company worth its salt is expected to have a mobile app. This mentality has led some major companies to release apps that wereclearly not ready for prime time, but that’s done nothing to stop this trend from barreling forward.

“We ‘app-ify’ everything,” Salzman said. “We want shortcuts for everything. To find a taxi, to confirm my medical symptoms, to find out how many steps I’ve walked.”

App mania isn’t just a consumer phenomenon. Every self-styled entrepreneur with dreams of striking it rich believes that the app he or she is developing is the key to untold riches.

“The next American dream of money is, ‘I’ll build the app that breaks through and I’ll become the next Mark Zuckerberg,’” she said.

Big city, turn me loose

Country music legend Merle Haggard was 35 years ahead of his time when he sang that he was “tired of this dirty old city.” According to Salzman, many of those who once flocked to major urban centers to make something of themselves are now rejecting those same cities, preferring smaller locations with better quality of life.

“It used to be places like New York, London and Los Angeles, but now people are looking for cities that are livable,” she said, citing Austin and Nashville. “The developing hipster class, the creative class, no longer has any desire to run off to one of the mega-cities. They want to live in a city where you can buy a home, like Portland, Maine or Birmingham, Alabama. Those cities are taking on a life of their own now.”

School, a quaintly outmoded concept

In June, Microsoft founder Bill Gates urged studentsto stay in school and graduate from college, describing it as “a much surer path to success.” It’s a nice sentiment, one that might have had more resonance coming from someone who, unlike Gates, actually finished college and still went on to gain the same $79 billion net worth. Instead, the dollar figure that many potential college students see is the$28,950 worth of student debt with which the average US college student graduates.

“There’s been a big tide away from school as we know it,” Salzman said, noting that many young people are either turning away from school entirely or choosing insitutions that can offer practical, hands-on education. “A school like Northeastern is booming. So is any school that offers experiential learning.”

The death of cooking

Blue Apron delivers kits containing fully prepped meal ingredients to its customers — just follow the instructions and assemble the meals. The company raised $50 million in venture capital funding in 2014, and since then, other companies offering similar kits have emerged, including Din and Gobble, which announced in October that it plans to expand beyond its native California to other states and time zones.

It’s not hard to understand why these companies have become so popular so quickly. People have less time than ever to prepare home-cooked meals from scratch, and Salzman said this is why we’ll be seeing more of these businesses in the coming year.

“More and more Americans are doing meals like the ones you get from Blue Apron,” she said. “It’s very much about a different kind of cooking, not the kind our grandparents did, not starting from scratch. We’re not murdering the chicken any more, we’re not plucking the feathers off of the chicken. That’s gone forever.”

Daniel Bukszpan is a New York-based freelance writer.