????你相信嗎？

????近兩年來業績差強人意的三星公司終于時來運轉。問題在于，這種勢頭能否持續下去。

????三星是全球最大的智能手機制造商，同時也為多家競爭對手提供配件。2015財年第三季度，該公司的計算機芯片和顯示器銷量強勢上揚，營業利潤也比一年前有了明顯提高。在截至9月30日的3個月中，三星的營業利潤增長80%，達到7.3萬億韓元（63億美元），收入增長7.5%，達到51萬億韓元。鑒于三星公司對韓國經濟的豐厚回報和巨大影響，這次成功反彈也推動韓元匯率升至過去兩個月的最高點。

????三星如日中天的時光并不遙遠。該公司基于谷歌安卓移動操作系統推出的Galaxy S系列手機，一度在智能手機領域占據統治地位。但近年來，這家消費電子巨頭開始遭遇困境：中國企業的低成本產品在低端市場占據了優勢，蘋果則憑借巨大的品牌力量在高端市場凌駕于三星之上。與此同時，充滿質疑的新聞標題層出不窮。一篇文章的標題是：三星已將Galaxy S5視為失敗之作。另一篇的標題則是：三星Galaxy S6會是爛機嗎？

????三星及其同行所面對的宏觀趨勢并沒有發生變化。全球對智能手機的需求持續下降，智能手機制造商意識到，全球已經有一半人口擁有智能手機。對三星這個全球最大的芯片制造商之一而言，這沒什么關系——只要在售手機安裝的是三星芯片就可以了。

????這就是正在發生的事實。據分析師估算，三星的芯片部門在第三財季為公司貢獻了一半利潤。三星還為中國智能手機制造商供應屏幕，這一業務帶來的銷售額也為利潤提升做出了一定貢獻。

????目前尚不清楚三星Galaxy S6手機能否交出一份靚麗的成績單。就在此前一個季度（即第二財季），三星的收益并未達到分析師預期，部分原因在于三星機型銷售低迷。業內觀察家分析的原因之一是：iPhone的表現太好了。（財富中文網）

????譯者：嚴匡正

????審校：任文科

????Can you believe it?

????After almost two years of less-than-impressive earnings, Samsung’s fortunes have reversed. The question is whether they’ll stay that way.

????For its fiscal third quarter 2015, Samsung—the world’s largest smartphone maker and supplier of components to many of its rivals—reported strong sales of computer chips and displays and an operating profit that dwarfed the same result from a year ago. Samsung’s operating profit for the three months ended Sept. 30 rose 80% to about 7.3 trillion Korean won, or $6.3 billion, and its revenue rose about 7.5% to 51 trillion won. Given the company’s largesse and outsize impact to its home country’s economy, that success translated to South Korea’s won rising to its highest level in almost two months.

????It wasn’t that long ago that Samsung was on a tear, riding Google’s Android mobile operating system to smartphone-sector dominance with its Galaxy S handsets. But in recent years the company found itself in a difficult position: outflanked at the bottom of the market by Chinese companies offering low-cost devices and outmatched at the top of the market by Apple and its enormous brand power. Meanwhile, the headlines rolled in: Samsung Galaxy S5 officially a flop, wrote one. Is Samsung’s Galaxy S6 a flop? asked another.

????None of the macro trends affecting Samsung and its peers appear to be going away. Global demand for smartphones continues to cool as smartphone makers realize that half of the world already owns one of their products. For Samsung, which is one of the world’s largest chipmakers, that’s OK—so long as its chips remain in the models that do sell.

????And that’s what’s happening. Samsung’s chip unit was responsible for half the company’s profit in the third quarter, analysts estimate. Sales of displays to Chinese smartphone makers added a little extra lift.

????What’s unclear is whether the company will be able to shore up its Galaxy S6 handset. Just one quarter ago, Samsung failed to meet analyst expectations for its second-quarter earnings in part because of sluggish smartphone sales for its own models. One reason provided by industry watchers? Why, a strong iPhone, of course.