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殼牌董事長(zhǎng):不會(huì)放棄能源,但我們的業(yè)務(wù)將進(jìn)化

殼牌董事長(zhǎng):不會(huì)放棄能源,但我們的業(yè)務(wù)將進(jìn)化

Adam Lashinsky 2015年09月30日
世界對(duì)石油天然氣的需求還將持續(xù)多久?石油天然氣行業(yè)領(lǐng)軍者殼牌公司在首屆《財(cái)富》能源頭腦風(fēng)暴大會(huì)上表示,該公司將進(jìn)軍太陽(yáng)能和其他新能源領(lǐng)域——如果這是市場(chǎng)大勢(shì)所趨。

????石油巨頭殼牌公司董事長(zhǎng)賀利德表示,該公司將根據(jù)它參與創(chuàng)建的一個(gè)行業(yè)委員會(huì)所采集的數(shù)據(jù)進(jìn)行改革,即便這些數(shù)據(jù)意味著殼牌需要退出目前的業(yè)務(wù)。賀利德在9月28日于奧斯丁召開的《財(cái)富》能源頭腦風(fēng)暴大會(huì)上宣布,殼牌將加入由16個(gè)成員組成的能源轉(zhuǎn)型委員會(huì)。

????賀利德表示:“在這個(gè)委員會(huì)中,有9個(gè)成員并不是石油公司。”這意味著,盡管殼牌等化石燃料公司將擁有較大的話語(yǔ)權(quán),但它們并不能否決或廢除委員會(huì)的調(diào)查結(jié)果。此外,賀利德表示,殼牌領(lǐng)導(dǎo)層將采取基于事實(shí)的方式,接受該委員會(huì)的建議。他表示,對(duì)殼牌來(lái)說(shuō),這是自然而然的選擇。在應(yīng)用“情境規(guī)劃法”方面,它是將此作為決策工具的先驅(qū)。

????賀利德表示:“我們相信,殼牌公司能夠提供有用的視角。我們進(jìn)行情景規(guī)劃已有40年時(shí)間。該委員會(huì)將給出一個(gè)答案,即便它不是CEO想要的答案。”

????賀利德將成立一個(gè)石油行業(yè)委員會(huì)的想法歸功于全球咨詢公司麥肯錫。他表示,該委員會(huì)首先將關(guān)注太陽(yáng)能和空氣污染等問(wèn)題。其最終目標(biāo)是繪制一副完整的能源行業(yè)未來(lái)藍(lán)圖,而不僅是石油行業(yè)喜聞樂(lè)見(jiàn)的版本。

????當(dāng)被問(wèn)到在未來(lái)幾年,殼牌是否仍將是一家能源公司時(shí),他回答說(shuō),應(yīng)該是。不過(guò),他還是向我們提前描述了殼牌預(yù)見(jiàn)的一些核心業(yè)務(wù)的變遷(至少是傳遞了一種信息)。他說(shuō)道:“世界總是需要我們的系統(tǒng)和分發(fā)能力的。”下一個(gè)問(wèn)題是,具體到石油和天然氣上,世界對(duì)殼牌這些業(yè)務(wù)的需求還能持續(xù)多久?(財(cái)富中文網(wǎng))

????譯者:劉進(jìn)龍/汪皓

????審校:任文科

????Chad Holliday, chairman of oil giant Shell, said Monday the company aims to change according to data gathered by a new industry commission it is helping to form—even if the information leads it away from its current businesses. Shell will be part of the 16-member Energy Transitions Commission, which he announced at Fortune Brainstorm E, an energy and environment conference in Austin. (Fortune’s Brian Dumaine previewed many of the details of the commission earlier Monday.)

????Nine members of the commission “don’t get a paycheck from an oil company,” Holliday said. This means that while fossil-fuel companies like Shell will have a large say in the commission’s output, it will not be able to veto or suppress its findings. Moreover, Holliday said Shell’s leadership would take a fact-based approach to following the commission’s recommendations. This comes naturally to Shell, he said, which was a pioneer of so-called corporate scenario planning as a decision making tool.

????Said Holliday: “We do believe the Shell company can bring perspectives that are useful. We’ve been doing scenario planning for 40 years. [The commission is] going to come up with an answer. Even if the CEO doesn’t like the answer.”

????Holliday credited global consultant McKinsey for coming to the oil industry with the idea for the commission. He said it will look initially at issues like solar energy and air pollution. The goal, he said, is to paint of picture of where the energy industry is going—as opposed to where the oil industry would like it to go.

????Asked if in years to come Shell will still be an energy company, he said it would. But he previewed the pivot Shell sees, at least from a messaging perspective. “The world needs our systems capability and our distribution capability,” he said. The next question will be how long the world will need Shell’s oil and gas.

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