iPad將在數年內被淘汰?
????據科技媒體Tech Republic報道稱,雖然iPad仍是平板電腦行業的領頭羊,占據了平板總銷量的24.5%,但其市場份額在過去的幾年內下跌了約18%。自去年以來,三星的平板電腦銷量下降了12%,而且平板電腦市場整體萎縮了7%。 ????分析師內爾·賽巴特寫道,“從當前的形勢來看,iPad和如今的平板電腦在今后有可能將淡出人們的視線。”隨著蘋果公司的iPhone和MacBook的技術進步日新月異,消費者可能更傾向于選擇這些設備,而不是iPad。 ????目前正在使用的iPad一代產品仍有約300萬臺。這些設備速度緩慢而笨重,它們的屏幕還沒有iPhone或MacBook好。 ????當iPad Mini于2012年11月問世時,它被譽為市場上最好的平板之一。然而,賽巴特認為,消費者購買平板時考慮的更多的是價格因素而不是性能,而且他們主要用iPad進行一些惰性活動,例如看視頻和上網,而不是把它當做“蘋果所鼓吹的提升生產效率和進行內容創作的工具”。 ????只是拿iPad在Netflix上看視頻的用戶們是否會去升級設備,分析師對此表示懷疑。盡管如此,蘋果公司并未放棄iPad,而且公司正致力于讓iPad更便于工作使用。(財富中文網) ????譯者:馮豐 ????校對:詹妮 |
????Although the iPad is the current leader in the tablet market, accounting for 24.5% of all tablet sales, its market share has consistently decreased by about 18% over the last few years, Tech Republic reports. Samsung’s tablet sales decreased by 12% from last year, and the market as a whole shrank by 7%. ????“We have gotten to the point that the status quo will likely lead to the iPad and the modern-day tablet becoming irrelevant over time,” analyst Neil Cybart writes. As advancements in Apple’s iPhones and MacBooks continue apace, consumers are much more likely to choose one of those devices over an iPad. ????About 3 million units of the original iPad are still in use. These devices are slow, heavy, and they’re screens are not as good as those found on iPhones or MacBooks. ????When the iPad Mini was released in November 2012, it was deemed one of the best tablets on the market. But consumers are more likely to buy a tablet based on price rather than how well it operates, and they’re often used for passive activities like watching videos and surfing the web instead of the “productivity and content creation tools Apple has been marketing,” Cybart speculates. ????Cybart is skeptical that tablet users will upgrade a device that they’re just using to watch Netflix. Despite the skepticism, Apple AAPL 0.70% hasn’t given up on tablets, as it works to make the iPad more work-friendly. |