????蘋果的智能手表Apple Watch影響傳統手表銷售或許在意料之中，但是沖擊有多大可能讓你意想不到。

????彭博新聞社援引市場研究機構NPD Group的數據報道，今年6月，傳統手表銷量創七年來新低。NPD Group向彭博表示，當月這類手表的單位銷量大減14%。

????NPD Group的奢侈品部門主管弗雷德·萊文接受彭博采訪時表示：“Apple Watch正在市場大肆攻城略地。Apple Watch崛起的前幾年，時尚類手表的日子會很不好過。”

????萊文還說：“短期內，價格親民的手表品牌將不得不慎重考慮（對策）。”

????值得一提的是，Apple Watch不是傳統手表銷售下滑的唯一原因。上述彭博報道指出，低價位時尚手表品牌“承受打擊，因為這類產品的消費市場‘飽和’，所以零售商和百貨公司給了客戶更多折扣。”（財富中文網）

????譯者：Pessy

????校對：詹妮

????It may be unsurprising that the Apple AAPL 0.35% Watch is affecting sales of traditional timepieces, but what could come as a shock is by just how much.

????Bloomberg reported that watch sales fell to the lowest point in seven years in June, citing data from NPD Group. There was a 14% decline in unit sales, the company told Bloomberg.

????“The Apple Watch is going to gain a significant amount of penetration,” said Fred Levin, who heads NPD Group’s luxury division, in an interview with Bloomberg. “The first couple of years will be difficult for watches in fashion categories.”

????“In the short term, brands at accessible price points are going to have to think very seriously,” he added.

????It’s important to note that the Apple Watch isn’t the only cause for declines in traditional watch sales. Bloomberg pointed out that lower-priced fashion brands “suffered as retailers and department stores offered more discounts due to those products’ ‘saturation’ with consumers.”