寶馬奧迪戴姆勒為什么要聯手買下諾基亞地圖?
????本周一(8月3日),德國三大高檔汽車制造商寶馬、奧迪和戴姆勒同意共同出資約28億美元收購諾基亞的數字地圖業務HERE,以加強各自產品的自動駕駛能力。 ????三家公司在HERE占股份額相同。據路透社報道,三家公司集各方之力,擊敗了來自硅谷和中國的其他潛在收購者。收購HERE將使寶馬、奧迪和戴姆勒的豪華轎車可以推出一些新的高端功能,比如自動駕駛。在和零部件供應商以及優步、谷歌和蘋果公司的同類軟件進行長期競爭的過程中,此舉將讓它們占據優勢。 ????4月份收購阿爾卡特-朗訊后,諾基亞一直在進行整合,轉讓HERE業務則是整合計劃的一部分。 ????HERE的數字地圖用戶包括世界上大多數頂級汽車廠商以及亞馬遜、雅虎和百度等公司,它的主要競爭對手則是谷歌地圖。有人猜測,被德國汽車三巨頭收購后,HERE的一些用戶可能轉投谷歌陣營。自動駕駛汽車要靠地圖系統來避免交通堵塞和事故,也要靠它來尋找充電站。 ????戴姆勒集團首席執行官、管理委員會主席蔡澈在一份公告中表示:“高精度數字地圖是今后人們出行的關鍵組成部分?!笔召廐ERE旨在“確保這項針對所有汽車制造商、供應商以及其他行業客戶的核心服務的自主性。”(財富中文網) ????譯者:Charlie ????校對:詹妮 |
????A consortium of German premium carmakers agreed Monday to buy HERE, Nokia’s maps business, for about $2.8 billion in a move geared toward boosting their cars’ autonomous driving capabilities. ????The BMW Group, Audi AG, and Daimler AG will hold equal stakes in HERE. They pooled their resources to outbid other interested acquirers in Silicon Valley and China, according to Reuters. Buying the mapping technology allows the car companies to offer new premium features—including self-driving capabilities—in their luxury vehicles, which gives them a better hand in their on-going battle against parts suppliers and software rivals in Uber, Google GOOG 0.90% , and Apple AAPL -2.36% . ????Nokia was looking to shed its mapping division as part of its integration with Alcatel-Lucent, which it purchased in April. ????HERE supplies digital maps to most of the world’s top automakers and to companies like Amazon AMZN -0.21% , Yahoo YHOO 0.05% , and Baidu. Its main competitor is Google Maps. There’s speculation that the German automakers’ purchase of HERE may prompt HERE’s current customers to embrace Google’s technology instead. ????Self-driving cars rely on mapping systems to avoid traffic jams or accidents and to find electric charging stations. ????“High-precision digital maps are a crucial component of the mobility of the future,” Dieter Zetsche, CEO and chairman of Daimler AG, said in a statement. The deal is aimed at “secur[ing] the independence of this central service for all vehicle manufacturers, suppliers and customers in other industries.” |