?? 隨著Facebook旗下的Oculus VR、索尼、Valve、三星和HTC等公司紛紛開發(fā)虛擬現(xiàn)實(shí)設(shè)備，舊金山聯(lián)合科技公司（Unity Technologies）CEO約翰?里奇迪略深信，這家致力于打造同名游戲開發(fā)平臺(tái)的公司將成為虛擬現(xiàn)實(shí)游戲和體驗(yàn)領(lǐng)域的領(lǐng)頭羊。

????這位首席執(zhí)行官聲稱：“迄今為止，在所有植入虛擬現(xiàn)實(shí)設(shè)備的內(nèi)容中，至少有90％，乃至95％都是基于‘聯(lián)合平臺(tái)’開發(fā)的，我們公司的市場(chǎng)地位由此可見一斑。這些超強(qiáng)的頭戴式虛擬現(xiàn)實(shí)設(shè)備，一定能徹底改變你的體驗(yàn)。如果你玩過Valve、Oculus或微軟全息眼鏡HoloLens的試玩版游戲，你就會(huì)知道，它們不只是好，而是好極了。我們會(huì)看到一個(gè)巨大的產(chǎn)業(yè)蓬勃興起，該產(chǎn)業(yè)的核心正是‘聯(lián)合開發(fā)工具套裝’。”

????里奇迪略表示，在未來4到5年，虛擬或增強(qiáng)現(xiàn)實(shí)設(shè)備（簡(jiǎn)稱VR和AR）將徹底改變娛樂行業(yè)。但支撐它們的技術(shù)還不成熟，目前也沒有哪家公司真正推出過商業(yè)化產(chǎn)品。（索尼公司計(jì)劃在2016年初推出Morpheus虛擬現(xiàn)實(shí)系統(tǒng)）

????自1997年以來，里奇迪略一直從事電子游戲業(yè)。擔(dān)任藝電公司首席運(yùn)營(yíng)官期間，他幫助該公司成為全球最大的電子游戲企業(yè)。2014年10月，他加盟了聯(lián)合公司。

????接受《財(cái)富》雜志專訪時(shí)，里奇迪略表示，過去二十年來，虛擬現(xiàn)實(shí)已從他觀察的游戲業(yè)眾多創(chuàng)新技術(shù)中脫穎而出。

????他說：“觸屏游戲已經(jīng)推動(dòng)全球的游戲玩家從大約2億人增長(zhǎng)到20億以上，因?yàn)樗蟠蠼档土藦?fù)雜度，讓每個(gè)人都能玩。虛擬現(xiàn)實(shí)的任務(wù)是將玩家送入游戲開發(fā)者打造的環(huán)境中。這些強(qiáng)大的工具正在催生令人驚嘆的體驗(yàn)，但目前我們所看到的，僅僅是這種創(chuàng)新的萌芽而已。”

????他說：“一開始大眾可能還無法接觸到高端虛擬現(xiàn)實(shí)設(shè)備，而三星的Gear VR是普通人都能玩到的。今后大家將看到，無論是在手機(jī)平臺(tái)還是其他平臺(tái)上，都會(huì)涌現(xiàn)出一些很出色的個(gè)體化體驗(yàn)。”

????近年來，里奇迪略一直與Oculus VR公司合作，致力于整合“聯(lián)合5”平臺(tái)和Oculus的開發(fā)工具包（實(shí)際上，在舊金山2015年游戲開發(fā)者大會(huì)舉行的‘聯(lián)合5’平臺(tái)新聞發(fā)布會(huì)上，Oculus VR公司創(chuàng)始人帕爾默?勒基聲稱，這種技術(shù)在允許開發(fā)者為Oculus Rift頭戴式設(shè)備和零售款Crescent Bay創(chuàng)造虛擬現(xiàn)實(shí)體驗(yàn)方面發(fā)揮了關(guān)鍵作用）。此外，“聯(lián)合”平臺(tái)還向那些收入或資金不足10萬美元的個(gè)人和工作室免費(fèi)開放。對(duì)其他群體，它的收費(fèi)標(biāo)準(zhǔn)是每月75美元，或一次性收取1500美元的永久使用費(fèi)。該技術(shù)平臺(tái)的對(duì)手是Epic Games公司的Unreal Engine 4和Crytek公司的CryEngine 3。（財(cái)富中文網(wǎng)）

????譯者：清遠(yuǎn)

????審校：任文科

????With new virtual reality devices in the works from Facebook-owned Oculus VR, Sony, Valve, Samsung, and HTC, John Riccitiello believes his company—San Francisco’s Unity Technologies, which makes a gaming development platform of the same name—will lead the way for virtual-reality gaming and experiences.

????“At least 90, if not 95 percent, of all content built so far for VR has been built on Unity, which gives you a sense of our market position,” the CEO says. “The promise of VR is in these super powerful headsets that change your experience. If you try a demo from Valve or Oculus or even the Microsoft HoloLens, they’re not just good, they’re staggering. We’re going to see a giant industry grow up and at the center of that industry is going to be the Unity development tool set.”

????Riccitiello says virtual and augmented reality—VR and AR for short—are going to change entertainment over the course of the next four or five years. But the technology that underpins them is still immature, and no company has actually shipped a commercial product yet. (Sony plans to launch its Morpheus VR system in early 2016.)

????Riccitiello has worked in the video game industry since 1997, where as chief operating officer of Electronic Arts EA 0.59% he helped grow it into the biggest game publisher in the world. He joined Unity in October 2014.

????In an interview with Fortune, Riccitiello says VR stands out from the many innovations in gaming that he’s observed in the last two decades.

????“Touch screens gaming grew the industry from an audience of about 200 million people to over 2 billion people because it dramatically reduced complexity and it made games accessible to everyone,” Riccitiello says. “What VR does is transport people into the environments that the game creators have built. Right now we’re only seeing the very beginnings of the innovations that are possible with such powerful tools and amazing experiences.”

????“High-end VR will probably not be accessible by the masses initially, while devices like Samsung Gear VR will be,” Riccitiello says. “What you’re going to see is some awesome singular experiences, whether that’s a great experience in mobile or on other platforms.”

????In recent years, Riccitiello has been working with Oculus VR to integrate its Unity 5 platform into the Oculus development kit. (Indeed, Oculus VR founder Palmer Luckey was on stage during the Unity 5 press conference at the 2015 Game Developers Conference in San Francisco to discuss the role the technology has played in allowing developers to create VR experiences for its Oculus Rift headset and Crescent Bay, a retail prototype.) Unity offers free access to its platform for individuals and development studios with less than $100,000 in revenues or funding; for the rest, it charges $75 per month or $1,500 for a perpetual license. The technology competes with Epic Games’ Unreal Engine 4 and Crytek’s CryEngine 3.