??? 6、奢華的商務(wù)派對或旅行。這種開銷可能也會很有樂趣，但并不明智。一家初出茅廬的初創(chuàng)公司這樣亂花錢，絕對不是成功的好兆頭——它只是敗家的標(biāo)志。

????7、無法衡量效果的拓展業(yè)務(wù)。不管是公關(guān)、營銷還是品牌推廣，如果不能準(zhǔn)確衡量效果，就不該花錢。如果手頭緊，就要把錢花在刀刃上，花在那些你知道能促進企業(yè)成長的事情上。

????8、買粉絲、電郵營銷清單或其他所謂“客戶”。一般來說，這些不光是誆人的玩意兒，也不是獲取客戶的好方法。說自己有成千上萬的粉絲可能顯得挺牛，但如果這些粉絲都是冒牌的，就永遠也別指望這些錢能夠產(chǎn)生回報。

????9、高昂的物流或印刷開支。盡管有個商標(biāo)和一些便宜的名片是必要的，但剛起步的公司在印刷或物流上花大錢是毫無道理的。首要任務(wù)是關(guān)注如何滿足客戶需求，漂亮的信簽紙倒在其次。

????10、還不確定能否賺到錢時就亂花錢。除非背后有特別財大氣粗的投資者撐腰，否則在你能掙到足夠的錢應(yīng)付大額開銷前，對這種大筆支出要慎之又慎。一個人過日子要量入為出，做生意也是同樣道理。

????每一家企業(yè)都是與眾不同的，在不同時期有不同需求，這就是創(chuàng)業(yè)者身旁需要有人不斷敲打，幫助你做出明智決策的原因所在。只有當(dāng)你能把錢花在真正重要的事情上，你的企業(yè)才有望獲得長期的成功。（財富中文網(wǎng)）

????譯者：清遠

????審校：任文科

???6. Extravagant business parties or trips. Again, these expenses may be fun, but they’re not wise. This kind of spending in a young company isn’t a sign of success — it’s a sign of wastefulness.

????7. Non-measurable outreach efforts. Whether it’s PR, marketing or branding, if you can’t measure the results of your efforts, you shouldn’t spend the money. When money is tight, start by focusing your spending on things you know can build your business.

????8. Buying followers, email marketing lists or other “customers.” Not only is this usually a scam, it’s not a great way to get customers. It may look good to say you have thousands of followers, but if they’re fake, you’re never going to see a return on that cost.

????9. Expensive shipping or printing costs. While having a logo and some inexpensive business cards makes sense, there’s no reason for young companies to spend money on major printing or shipping expenses. Focus on meeting your customer needs first, and fancy stationery later.

????10. Spending money before you’re sure you’ll make money. Unless you have some extremely generous investors in your back pocket, be especially cautious about spending significant amounts of money before you’re making enough to cover it. Just as individuals should live within their means, so should your business.

????Every business is unique and will have different needs at different times, which is why having someone who will hold you accountable can be very helpful when it comes to making smart decisions. When you spend money on the things that are truly important, you position your business well for long-term success.