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假如穆斯克、貝佐斯等最成功的創業者上創業真人秀,下場會是這樣的

假如穆斯克、貝佐斯等最成功的創業者上創業真人秀,下場會是這樣的

Joshua Brown 2015-03-18
假如近代史上最成功的一些企業家,在創業之初向真人秀節目《創智贏家》的評委們推介自身項目,會得到怎樣的答復?

????杰夫?貝佐斯(亞馬遜創始人)

????我想向各位介紹亞馬遜網站,我認為它將成為全球最大的零售商。我叫杰夫?貝佐斯,我想以50萬美元的價格,轉讓我們公司5%的股份,希望各位評委投資。

????洛瑞?格雷納:50萬美元不是個小數目,你們公司的利潤狀況如何?

????目前還沒有盈利。我更愿意談談我們公司的營收。

????洛瑞?格雷納:可以,但只要愿意以最低的價格進行銷售,愿意賠錢賺吆喝,誰都可以獲得大量營收。

????是的,我就是打算這么干。我們每月將售出價值數十億美元的商品。至于利潤嘛,以后會有的。

????芭芭拉?柯克蘭:“以后”是什么時候?

????未來18年,我們都將持續虧損。但在此期間,我們一定會增加令人激動的新服務。

????馬克?庫班:你不怕錢會花光?

????不怕。投資者將繼續給我們錢,因為我們將不斷發展,銷售額將持續增長。我們的競爭對手——那些得實際賺取利潤的企業將破產,而我們的規模將越來越大。

????洛瑞?格雷納:杰夫,我倒認為你發現了資本主義的精髓所在。之前為什么沒有人像你這樣干呢?

????因為我這是一家互聯網公司,其規則與其他企業不同。其他企業的評判標準并不適用于我們公司。

????馬克?庫班:事實上,我認為你這個項目說不定能行。

????我提到無人機了沒?

????戴蒙德?約翰:我需要看到些證據,才能相信融資的機器會像你想象的那樣,一直運轉下去,永不停息。因此,我不會投資你的項目。

????Jeff Bezos

????I’d like to introduce you to Amazon.com, which I think will be the largest retailer in the world. My name is Jeff Bezos and I’m asking the Sharks to back my company with $500,000 for a 5% stake.

????Lori Greiner: That’s sounds like a lot of money, what do your profit margins look like?

????There aren’t any. I would prefer to talk about revenue.

????Lori Greiner: Okay but anyone can generate a lot of revenue if they’re willing to be the lowest-price seller and generate a lot of losses.

????Right, well that’s what I’m going to do. We’ll sell billions of dollars worth of merchandise every month. Profits will come later.

????Barbara Corcoran: When is later?

????We’ll still be generating losses 18 years down the road. But we’ll be sure to add new services along the way that people will be excited about.

????Mark Cuban: But aren’t you worried about running out of money?

????No. Investors will keep giving us money because we’ll keep growing and showing increased sales. Other retailers we compete with who have to actually earn profits will go out of business and we’ll keep getting bigger.

????Lori Greiner: Jeff, I actually think you’ve just discovered the holy grail of capitalism. Why hasn’t anyone else ever done this?

????Because this is an Internet company, and the rules are different. The standards by which other businesses are judged won’t apply to me.

????Mark Cuban: Actually, I kind of think this could work.

????Did I mention drones?

????Daymond John: I need to see some proof that an eternal funding machine like this can last as long as you think it could. So for that reason, I’m out.

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