????著名的斯沃琪手表的聯合創始人艾爾瑪?默克說，Apple Watch可能將導致瑞士鐘表制造商遭受重創。他對彭博社表示：“蘋果公司很快就會取得成功，這將給瑞士的傳統制表業帶來巨大壓力。”

????莫克表示，他認為蘋果公司每年可以賣出2,000萬至3,000萬只Apple Watch。據彭博社統計，去年瑞士腕表出口總量為2,860萬只。默克稱：“價格在500至1,000瑞士法郎的產品都將面臨危險。我似乎看到一座冰山正迎面襲來。”

????蘋果公司在周一宣布，Apple Watch基本款的價格為349美元，最高檔的版本售價為17,000美元。Apple Watch將于4月24日開賣，預售期從4月10日開始。盡管默克給出了這樣的預測，但目前外界并不確定蘋果公司將出售多少Apple Watch。分析師猜測Apple Watch的銷量將達到800萬至4,100萬，之所以有如此大的差距，是因為目前處在萌芽狀態的智能表市場并沒有太多數據可供參考。

????瑞士腕表公司斯沃琪成立于1983年，之后憑借色彩豐富的奇特設計在全球腕表市場占據一席之地。（財富中文網）

????譯者：劉進龍/汪皓

????The co-founder of the famous Swatch watch says the Apple Watch could result in big losses for Swiss watchmakers. “Apple will succeed quickly,” Elmar Mock told Bloomberg. “It will put a lot of pressure on the traditional watch industry and jobs in Switzerland.”

????Mock said he believes the Apple could sell 20 million to 30 million Apple Watch units yearly. All told, Switzerland exported 28.6 million watches last year, according to Bloomberg. “Anything in the price range of 500 francs to 1,000 francs is really in danger,” Mock said. “I do expect an Ice Age coming toward us.”

????The Apple Watch ranges in price from $349 for entry-level models to $17,000 for the most expensive luxury version, Apple announced Monday. The Apple Watchwill begin shipping on April 24, with a preview and presale period starting April 10. Despite Mock’s estimates, it’s still unclear how many Apple Watch units the company will actually sell. Analysts’ guesses are ranging from 8 million on the low end to 41 million on the high end, with the spread owing to a lack of data about the still-embryonic smartwatch market.

????Swatch, a Swiss company, was founded in 1983 and later gained worldwide recognition for its sometimes outlandish, highly colorful designs.