????Opower

????人們不會為了公眾的利益而主動減少能源消費(fèi)，這是一個無法駁斥的事實(shí)。但是為了不在鄰里親朋面前丟面子，他們就會這樣做。羅伯特?西奧迪尼博士進(jìn)行的一項研究認(rèn)為，告訴人們他們的鄰居正在節(jié)能減排，他們自身就會開始注意節(jié)能。Opower公司與電力企業(yè)一道分析人們的能源使用數(shù)據(jù)，然后向顧客發(fā)送個性化報告，讓他們知道自己的能源消費(fèi)與鄰居比起來如何。自2007年推出以來，Opower已經(jīng)節(jié)省了將近6億千瓦的能源，足夠一座100萬人的城市使用一年。Opower公司工藝總監(jiān)里克?麥克菲表示：“行為刺激有助于減少用戶的能源消費(fèi)，而且也比強(qiáng)制停電等辦法更容易被人接受。”（財富中文網(wǎng)）

????譯者：樸成奎

????審校：任文科

????Opower

????True fact: people won’t reduce their energy consumption for public good. But they will do it to keep up with the Jones. Tell people their neighbors are saving energy, and they’ll reduce their consumption, says a study by Dr. Robert Cialdini. Opower has turned this into a business. Opower works with utility companies to analyze data on people’s power usage. Then it sends out personalized reports which let customers know how much energy they use compared to their neighbors. Since it’s inception in 2007, Opower has saved nearly 6 billion kilowatts of energy, enough power to run a city of one million for a year. “Behavior nudging helps reduce user consumption and are friendlier than mandatory blackouts,” said Rick McPhee, head of engineering at Opower.