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從Esprit創始人到Tory Burch:創業夫妻為何多以離婚收場?

從Esprit創始人到Tory Burch:創業夫妻為何多以離婚收場?

Deena Shanker 2015-01-22
并非每對商界夫婦都能像潘石屹和張欣那般比翼齊飛。夫妻二人共同打理一家公司絕非易事。起初夫唱婦隨,最終勞燕雙飛的例子比比皆是。當然也有正面案例,它們充分說明,“夫妻店”成功的關鍵在于劃清工作與生活的界限。

????凱特與安迪?絲蓓

????1993年,凱特與她的未婚夫安迪?斯派德共同推出了手提包品牌Kate Spade,當時二人還未正式結婚。1996年,安迪辭去了他的全職工作,次年二人正式開賣他們的首款男包品牌Jack Spade。1999年,二人以3360萬美元的價格,將公司56%的股權賣給了內曼馬庫斯公司。

????當事人說:“我認為我們早期犯的一個錯誤,就是在一切我倆獨處的時間都要談生意,不管是吃飯、開車、刷牙、睡覺還是起床的時候。后來我們有意地不再那樣做,因為那樣會耗盡我們的感情。”2002年接受CNN采訪時,凱特這樣說道。

????結局:2006年,該公司獲得8400萬美元的銷售額,同年他們將公司賣給了麗詩加邦,現更名為Kate Spade & Company。他們在該品牌工作至2007年。離開公司后,安迪又在紐約開了一家名叫Partners & Spade的品牌營銷公司,而凱特則成了一名全職媽媽。

????Kate and Andy Spade

????Kate wasn’t even officially a Spade when she and then-fiancé Andy nationally launched their iconic handbag line, Kate Spade, in 1993. In 1996, Andy left his full-time job and the next year, the couple sold their first men’s bag in their new line, Jack Spade. In 1999, the couple sold a 56% stake to Neiman Marcus for $33.6 million.

????Telling quote:"I think what we made the mistake of doing early on was taking every opportunity alone to talk about the business, at dinner, driving the car, you know at home brushing your teeth, as you're getting into bed, as you're waking up, and I think we made a conscious effort to not do that because I think it was just, you know, it would burn us out," Kate told CNN in 2002.

????The upshot:In 2006, when the company was pulling in $84 million in sales, they sold to Liz Claiborne, now renamed Kate Spade & Company KATE . They worked at the brand until 2007. After leaving, Andy went on to open Partners & Spade, a New York City-based branding firm, while Kate became an at-home mom.

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