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從Esprit創始人到Tory Burch:創業夫妻為何多以離婚收場?

從Esprit創始人到Tory Burch:創業夫妻為何多以離婚收場?

Deena Shanker 2015-01-22
并非每對商界夫婦都能像潘石屹和張欣那般比翼齊飛。夫妻二人共同打理一家公司絕非易事。起初夫唱婦隨,最終勞燕雙飛的例子比比皆是。當然也有正面案例,它們充分說明,“夫妻店”成功的關鍵在于劃清工作與生活的界限。

????和你的“另一半”共同打理一家公司,并不是一件容易的事。如果企業陷入了麻煩,甚至有可能影響你的夫妻關系。同理,夫妻感情出現了問題,反過來也有可能影響企業經營。即便公司繁榮發展,婚姻也有勞燕分飛的可能——而且是以一種尷尬的方式。

????托里?伯奇和克里斯的悲劇故事便印證了這一點。2004年,這對夫妻創立了Tory Burch公司。等到這家公司終于發展成全球知名的時尚品牌,兩位創始人卻離婚了,而且成了競爭對手。

????從“馬后炮”的角度看,或許很容易找到他們的婚姻生活以及企業本身出現問題的跡象。通常,一起運營公司的夫妻會在前進中解決這些問題。“夫妻店”成功的關鍵,是要在工作和生活中劃定明確的界限,當發生問題時,要勇于拿到臺面上討論。賓西法尼亞大學沃頓商學院管理學教授南茜?羅斯巴德指出:“要非常明確哪些能說,哪些不能說。”

????本文匯總了7個由夫妻共同創立品牌的知名例證,以及他們的最終結局。

????Managing a company with your mate is not easy. If the business is struggling, that can damage your relationship. If the relationship is struggling, that can damage the business. And even if the company is thriving, the marriage can fall apart – in an ugly way.

????That was underscored with the latest chapter in the sad saga of Tory and Chris Burch. In 2004, the then-married couple founded Tory Burch. And while it grew into a global fashion brand, its two founders divorced – and at one point, became competitors.

????After the fact, it may be easy to spot the signs of trouble in the relationship or business (or both). But usually, couples who run companies together are figuring it out as they go along. The key to success: Setting clear boundaries between work and home, and communicating openly when there’s a problem. “Be really explicit [about] what’s allowed to spill over and what’s not,” says Nancy Rothbard, Professor of Management at The Wharton School of the University of Pennsylvania.

????Here are seven famous examples of brands created by couples – and what happened after.

?

????克里斯與托里?伯奇

????2004年,企業家兼投資人克里斯?托奇幫他的妻子托里開設了第一家Tory Burch零售店。2006年,這對夫婦宣告離婚。2011年,二人的關系出現了奇怪的變化。克里斯?托奇推出了一個名叫C?Wonder的服裝品牌,由于它的定位和托里伯奇非常相似,因而它也被稱為克里斯的“復仇公司”。這對勞燕分飛的夫妻隨后就打起了一場官司。

????當事人說:2012年,克里斯對《名利場》雜志表示:“沒有我就沒有托里伯奇,但如果沒有托里,也同樣不會有它。”不過托里伯奇公司的代表強烈反對這種說法,并表示克里斯并未參與公司的日常經營。

????結局:2012年,托里與克里斯宣布庭外和解。作為一家私人公司,托里伯奇公司獲得了巨大的成功,其估值超過30億美元。據新聞網站BuzzFeed本月初報道,克里斯打算關掉他的C.Wonder,但同時也打算與知名喜劇女星艾倫?狄珍妮合作推出一個名叫E.D.的新時尚品牌。

????Chris and Tory Burch

????In 2004, Chris Burch, a successful entrepreneur and investor, helped his wife Tory open the first Tory Burch retail store. By 2006, the couple had divorced. In 2011, the relationship took a strange turn when Chris debuted C. Wonder, a clothing line viewed as so similar to the Tory Burch brand that his business was dubbed a"revenge retail company." A legal battle between Chris and Tory ensued.

????Telling quote:In 2012, Chris told Vanity Fair, "[Tory Burch] never could have existed without me, and it never could have existed without Tory." Some Tory Burch company representatives disputed that account, saying that Chris was not involved in day-to-day operations.

????The upshot:Tory and Chris announced a settlement of their legal battles in December 2012. The privately-held Tory Burch company is hugely successful and has been estimated to be worth more than $3 billion. Earlier this month, BuzzFeed reported that Chris was shutting down C. Wonder, but he's still pursuing another venture with comedienne Ellen DeGeneres. Together, they're launching her new fashion line, E.D.

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