????你有一個快速評估團隊。能介紹一下它是如何運作的嗎？

????[就處理“登月”項目來說，]這就像一個統一體的兩端。你可以把其中一端稱為“專家”模式。它的做法是挑幾件事來做，而且從一開始就決心一干到底。你得做出正確的選擇，因為你已經下定了決心。對于另一端，你可以把它想象成一個“漏斗”。在漏斗頂部有大量的項目，我們并不打算去特別認真地對待，而且我們也希望在排除這些項目時投入較少的精力；然而，越接近漏斗底部，排除就越費力。

????這個團隊大約有八個人，他們大都博學多才，而且在眾多領域都頗有建樹。他們更愿意動手參與，因此制作原始模型對他們來說不是什么難事。該團隊的負責人是里奇?德沃爾。他們的工作方式類似于室內合奏——當有人在從事某一項目時，其他人都會為其提供一臂之力。

????里奇?德沃爾還負責我們的Design Kitchen項目，這是個加強版的技術工作室。它能迅速制作出原始模型，因此讓里奇同時掌管Design Kitchen和Google X是合情合理的。

????有了拉里?佩奇，你也就有了自己的專家。

????我們有兩位專家，不是嗎？我們非常幸運，作為這個星球上公認的專家，拉里和謝爾蓋都在這兒。有時候他們會說：“在這個問題上要相信我。”而這確實能幫我們省略一部分“漏斗”工作。但這并不意味在其他時候我們不開展這項工作。

????有辦法讓這項工作成為制度或者擴大規模嗎？它的規模能有多大？

????很明顯，我們已經擴大了規模，因為和兩年前相比，現在我們這里進行的項目要多得多。我確實相信，建立一個創新工廠，也就是“登月”工廠，是可行的。這并不是說到現在為止我們的工作已趨于完美，但我真的認為它是可行的。（財富中文網）

????譯者：Charlie

????審稿：李翔

??? You have a rapid-eval team. Can you talk a little bit about how it works?

??? There are two ends of a continuum [for tackling moon shots]. On one end of the continuum—you could just call this the “savant” model—you pick a small number of things to do, and you’re determined to do them from the beginning, and you’d better be right because you decided you’re going to do them. On the other end of the spectrum—you could think of this as the “funnel” perspective—at the beginning you have a huge number of things that you’re not taking very seriously and that you’re hoping to throw out with relatively little work. And the farther you get into the funnel, the more work it may take to throw out something.

??? So this is a team of maybe eight or so polymaths who are exceptionally bright over a broad range. They tend to be makers, so they are not uncomfortable prototyping. They’re run by a guy named Rich DeVaul. They act in a fairly chamber music-like way, where for each thing that someone is working on, everyone else will just pitch in.

??? And then Rich DeVaul also runs the Design Kitchen for us, which is sort of a tech shop on steroids. It’s a rapid prototyping facility, and it makes sense that these two things are together.

??? With Larry Page, you’ve got your savant, too.

??? Well, we have both, right? We are very fortunate to be in a situation where two of the planet’s recognized savants, Larry and Sergey, are here. There are times when they say, “Trust me on this one.” And that does skip parts of the funnel process. But that doesn’t mean that we aren’t otherwise driving the funnel process.

??? Is there a way to institutionalize or scale this process? How far can it scale?

??? We clearly have scaled in the sense that there’s a lot more going on here than there was two years ago. I do believe that making a factory for innovation, a moon-shot factory, is possible. I’m not saying that we’ve done a perfect job here so far, but I do think that that’s possible.