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每天做這五件事,在2015年成為一名更好的創業者

每天做這五件事,在2015年成為一名更好的創業者

Deborah Mitchell 2015-01-07
新年要有新氣象。如果立志創業的你每天做好本文介紹的五件事,相信你在2015年的創業之路肯定會有一個良好的開端。

????本文為與《創業者》雜志的合作內容。原文最初發表于Entrepreneur.com網站。

????在創建和經營一家公司的時候,創業者總有忙不完的事。你既是“主廚”,又是“雜役工”,挑戰之處就在于如何按輕重緩急安排各項工作的優先度。

????在新的一年,我的目標是讓自己更善于優化時間安排。以下是我打算在2015年每天都要做的事情,其中一些早已經過實踐的檢驗,還有幾項是新舉措。或許它們對你同樣有用。

????1.每天拿出時間來凝神靜氣。

????新的一天開始后,人們很難保持專注,所以,每天用幾分鐘時間讓自己保持平靜,專心思考需要完成的任務,便顯得尤為關鍵。拿出不插電的時間,靜下心來。我發現早上給自己一段安靜的時間是開始一天的好辦法。幾年前我開始練習瑜伽,它可以讓我凝神靜氣。也有人通過冥想或祈禱來開啟新的一天。

????2. 思考當天的目標。

????思考你在當天或接下來一周希望實現的目標,并將它們記在紙上或電子文檔中。我是待辦事項清單的忠實信徒。我的團隊會收到一個清單,我把它叫做“未來一周”,我會在其中列出這一周需要完成的任務。將這些目標落實到紙上或屏幕上,可以作為未來一周的工作指南和參考。

????找到有效的系統可以幫助你更有條理地工作。匆匆記在便利貼上是一種方式,不過現在有許多電子記事本可供選擇。如果你依舊熱衷于鋼筆和紙,你也可以用紙質記事本記錄待辦事項清單。完成每一項任務之后,將其從清單中劃掉。通過這種有效的方式,你可以看到自己每天、每周或每月取得的進步。

????接下來,每天早上與你的團隊進行一次現場會議、電話會議或Skype網絡會議,確定當天需要完成的任務。

????3. 了解行業的最新動向。

????及時了解全世界的時事動態非常重要,而了解行業的最新情況同樣重要。至少閱讀一篇與你的公司有關的文章。在推特上關注一份刊物,以便獲得最新信息。最好訂閱行業刊物,這樣一來,如果你無法在線閱讀,你就可以從郵箱里取出一份紙質雜志來讀。

????4. 使用社交媒體。

????每天檢查你的網站和所有社交媒體,確保一切正常。一位客戶試圖在線找到你,但你的網站卻關閉了,沒有什么比這更糟糕了。如果你有博客,盡量每周更新兩至三次。這種方式可以讓客戶了解你的品牌。

????閱讀其他人的博客,如果你喜歡讀到的內容,可以將其分享到不同的社交媒體平臺。在社交媒體上,你可以宣傳和推銷你的公司,接觸國內外的網友。如果你不知道如何使用社交媒體,可以考慮專門聘用一名員工或一家公司,為你制定策略,管理公司品牌的社交媒體賬戶。

????5. 維系人脈

????每個人都專注于通過社交媒體保持聯系,而時常拿起電話與朋友閑聊幾句,也是很好的做法。在電話里聊幾分鐘,約定一起喝咖啡或吃午飯的時間。如果你出席過會議,你會遇到許多人,收到許多人的名片,你可以再次與這些人取得聯系。

????我在兩年前加入了一個客戶關系管理計劃Contactually.com,并且我承諾每天都會使用它。它現在可以將Facebook、推特和LinkedIn與我的聯系方式整合在一起,讓我更輕松地與其他人保持聯系,了解他們的最新動向。我之前并沒有天天用它,但我決定在2015年努力做到。(財富中文網)

????譯者:劉進龍/汪皓

????審校:任文科

????This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

????When you are an entrepreneur, there is always something to do when it comes to starting and running a business. As chief cook and bottle washer, the challenge is to prioritize how you spend your hours in a workday.

????For the new year, my goal is to be better at prioritizing my time. Below are a few tried-and-true actions, plus a few new ones, I plan to implement every day in 2015. Maybe you can use them, too.

????1. Take time to focus on the day.

????It’s hard to stay focused once the day gets started, so it is key to schedule a few minutes a day to just be quiet and focus on what needs to be done. Take time out to unplug and be still. I find that quiet time in the morning is a good way to start the day. I took up yoga a few years ago and find that hot yoga is a great way to still my mind and focus. While this works for me, other people meditate or make time to pray.

????2. Review your goals of the day.

????Think about and commit to paper or document digitally the goals you want to accomplish that day or in the next week. I’m a big believer in creating a to-do list. My team starts with a list I call “The Week Ahead” where I outline the things to be accomplished for the week. Once it is down on paper or on screen, it serves as a guide to be followed and checked throughout the week.

????Find the system that works to help you be more organized. Jotting notes on a Post-it is one way, but there are many electronic organizer options. If you’re still into pen and paper, there are book organizers that you can use your for your to-do list. As you complete each task, mark it off the list. It’s a great way to see how much progress you make in a day, a week or a month.

????Next, have an in-person meeting, phone call or Skype session each morning with your team to set the mood for what needs to be accomplished that day.

????3. Stay up to date on your industry.

????While it is important to stay up to date on current events around the world, it is just as important to stay up to date on the current events in your industry. Read at least one article pertaining to your business. Follow a publication on Twitter so that its latest information comes up on your timeline. Subscribe to your industry’s publication, so if you don’t get to read it online, you will get it in the mail.

????4. Use social media.

????Check your website and all your social media buttons daily and make sure they are operating properly. Nothing is worse than a potential client trying to find you online and your site is down. If you have a blog, try to write anywhere from two to three times a week. This is a way for your customers to know your brand.

????Read other people’s blogs, and if you like what you read, then share it on different social-media platforms. Social media is an excellent way to promote and market your business and reach people both domestically and internationally. If you don’t know how to use social media, then consider hiring an individual or company to create a strategy and manage your brand’s social media.

????5. Connect and reconnect to your network.

????With everyone concentrating on staying connected via social media, it is good every once in a while to pick up the phone and say hello. Spend a few minutes on the phone setting up a time to meet for coffee or lunch. If you’ve been to conferences, met a few people and collected business cards, then reach out to those people again.

????I joined Contactually.com, a customer-relationship management (CRM) program, almost two years ago and promised to use it every day. It currently integrates Facebook, Twitter and LinkedIn with my contact profile, so I can reach out and follow up with folks easier. I haven’t used it every day, but I plan to in 2015.

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