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微軟首款智能手環(huán)為何如此低調(diào)

微軟首款智能手環(huán)為何如此低調(diào)

Jason Cipriani 2014年12月15日
微軟并沒有為該公司全新產(chǎn)品微軟手環(huán)舉辦一場(chǎng)盛大的發(fā)布活動(dòng)。事實(shí)證明,這是一個(gè)明智決定。經(jīng)過一段時(shí)間的評(píng)測(cè),本文作者認(rèn)為,微軟手環(huán)是一款合格的健身追蹤器,但它的智能手表功能非常平庸。

????通過免費(fèi)的微軟健康應(yīng)用,你可以編輯微軟手環(huán)的設(shè)置,而且微軟手環(huán)同時(shí)支持谷歌安卓(Android)、微軟Windows Phone和iOS三大操作系統(tǒng)。該應(yīng)用還要接收(有時(shí)還要回復(fù))手環(huán)發(fā)出的提醒。

????我發(fā)現(xiàn)這款應(yīng)用有時(shí)非常令人不爽。有時(shí),我的活動(dòng)可以跟我的iPhone同步。但有時(shí)我打開應(yīng)用時(shí),歡迎我的卻是一條錯(cuò)誤信息。通常情況下,唯一的解決方案就是把手環(huán)和iPhone同時(shí)重啟。雖然在重啟中沒有出現(xiàn)數(shù)據(jù)丟失的情況,但設(shè)備之間的通訊失聯(lián)畢竟還是非常令人惱火的——在互聯(lián)設(shè)備時(shí)代,它給人一種失信的感覺。

????我還發(fā)現(xiàn),微軟手環(huán)的屏幕大小和方向,讓人在手環(huán)上閱讀通知消息時(shí)感覺很費(fèi)勁、很尷尬。當(dāng)提醒消息出現(xiàn)時(shí),由于屏幕橫寬豎窄,你只能看見提醒消息的一小行文字。雖說你可以用手指往下滾動(dòng),但是滑動(dòng)好幾次手指才能讀完一兩句話,還是感覺挺傻的。一開始我設(shè)置了在微軟手環(huán)上顯示所有提醒,后來我意識(shí)到,在手環(huán)上看消息其實(shí)挺麻煩的,于是我干脆關(guān)掉了提醒功能。

????這個(gè)問題并不是微軟手環(huán)獨(dú)有的。每個(gè)做可穿戴設(shè)備的公司都想達(dá)到屏幕尺寸的最佳平衡點(diǎn)——太大了顯笨,太小了又沒法閱讀文字。同時(shí),這些公司也希望能夠以最好的方式,在一個(gè)非常有限的環(huán)境中展示信息。我只能說微軟目前尚未找到答案。

????微軟放棄了給微軟手環(huán)辦一個(gè)大型發(fā)布會(huì),同時(shí)也就避免了給人以很高的預(yù)期。事實(shí)證明,這是一個(gè)明智的決定。經(jīng)過一段時(shí)間的評(píng)測(cè),我認(rèn)為微軟手環(huán)介于一款合格的健身追蹤器和一款平庸的智能手表之間。對(duì)于一款全新發(fā)布的產(chǎn)品來說——不管發(fā)布會(huì)的規(guī)模有多大,走中間路線是不會(huì)分到大蛋糕的。(財(cái)富中文網(wǎng))

????譯者:樸成奎

????Using the free Microsoft Health application, you can edit the Band’s settings and sync your activity to several mobile operating systems: Google’s Android, Microsoft’s Windows Phone and Apple’s iOS. The same app is required to receive (and in some instances, reply) to alerts from your wrist.

????I found the app frustrating at times. Sometimes my activity would sync to my iPhone in the background; other times I would launch the app only to be welcomed by an error message. Often the only remedy was to restart both the Band and my iPhone. Though no data is lost during a restart, the lapse of communication between devices is an irritating inconvenience–a broken promise in the era of interconnected devices.

????I also found that the size and orientation of the Band’s screen make it difficult and awkward to read notifications on your wrist. Wider than it is tall, the screen is only able to display a small line of text when an alert occurs. You can scroll through text using your finger, but it can feel silly to use multiple swipes to read what amounts to a couple of sentences. Initially I had enabled all alerts to appear on the Band; after I realized that reading messages was more trouble than it was worth, I disabled notifications altogether.

????This problem isn’t unique to the Band, of course. Every company offering a wearable device is trying to figure out the best balance of screen size—too large can be unwieldy, too small can be impossible to read—and how best to present information in a very limited environment. All I can say is that Microsoft hasn’t found the answer yet.

????By forgoing a large announcement event for the Microsoft Band, the company avoided setting high expectations. The decision proves to be a wise one. I walked away from my time with the Band categorizing it somewhere between a competent fitness tracker and a mediocre smart watch. For a newly launched product—no matter the size of a welcome party—being in limbo just isn’t going to cut the fat.

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